Kee Hua Chee Live!: KOMUGI IS THE HOT, DELICIOUS SENSATION FOR FANS OF JAPANESE FOOD AND DRINKS! NOW AT 9 VENUES THROUGHOUT THE LENGTH AND BREADTH OF KL SO THERE IS BOUND TO BE ONE NEAR YOU!

KEE@FSWMAG.COM
Komugi the upscale Japanese bistro is at Pavilion KLCC, MidValley, Paradigm, E-Curve Damasara, Sunway Pyramid, Sunway Giza, Subang Parade and Main Place, USJ 21

Dato CL Liaw, founder and boss of Komugi

Dato C.L Liaw also founded Focus Point, Malaysia's biggest and most successful chain of optical stores

Dato C.L Liaw checking Komugi bun

All's fine and delicious as usual!

Hon Tian Haur with Jessica Lim COO of Multiple Reward which owns Komugi

Dato C.L Liaw and Kee Hua Chee in Chopard sunglasses

Dato C. L Liaw and Kee Hua Chee in Chopard sunglasses

THE MISSION AND VISION OF MULTIPLE REWARD SDN BHD AND KOMUGI

Vision

- To firmly establish Multiple Reward Sdn Bhd's stable of brands- KOMUGI, INAHO & MINORI as quality brands that represent authentic, innovative and great tasting Japanese confectionery, beverage and cuisine products.

Mission

-To consistently research, develop and produce new and authentic food & beverage products that appeal to a dynamic market, both local and regional.

-To stringently monitor, manage and control consistent product quality, and keep abreast with the up-to-date demand of changing taste and trend of the discerning consumers.

CHAT WITH FOUNDER AND OPERATOR OF KOMUGI, DATO C.L LIAW

1. What made you bring Komugi into Malaysia?

1. Bringing Komugi into the Malaysian F&B industry is a business diversification decision. It is a strategic corporate move to create and expand new revenue stream for the Group in addition to Focus Point Optical Division which has been the core and stable contributor for more than 24 years.

2. To seize the opportunity to venture into a thriving market where Locals have a strong preference for tasty, nutritious, healthy and fashionable Japanese Cuisine

3. To be a long-term player in an ever-growing F&B Segment where Malaysian Urbanites (families, workers and students) have been and are increasingly eating out.

2. Do you think the Japanese food trend in Malaysia is temporary or here to stay?

Malaysians have developed an affinity towards Japanese food, backed by the belief that Japanese foods are nutritious, healthy and quality-conscious. This confidence has created a steadily increasing following for Japanese foods and hence its place in the local F&B landscape.

3. Do you plan to expand your menu to suit the Malaysia palate?

Yes, Komugi Café Menu - Japanese fusion cuisine will be adapted from time to time to suit the Malaysian palate. Our Komugi menu will retain the authentic and traditional Japanese Cuisine such as Udon Mee, Japanese Pizza, and Salad, while Fusion products and Dishes will be continually added to cater to the demands of the Malaysian public.

Currently, our Komugi Burger is the top seller -high quality burger patty, tasty sauce with freshly baked bread using imported authentic Japanese ingredients.

4. How is Komugi different from other Japanese cafes in Malaysia?

We have positioned Komugi differently from the main stream cafes based on the uniqueness and distinctiveness of our products and dishes. The Komugi Burger, Hanjuku Cheese Cake, Nama Choco Sand Sponge Cake, Fuwa-fuwa cream bum, Baum Layered Cake, Japanese Gourmet Coffee and Oxygenated Fruit Juices - offer distinctive and unique authentic Japanese taste, freshness and quality.

5. Any big plans for Komugi?

While Komugi Malaysia systematically expands its reach locally, with have planned to open new outlets in 2014. We will further expand into Franchisee Business overseas.