KEE@FSWMAG.COM
New adidas apparel lowers your
temperature and raises your game -
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New adidas apparel lowers
your temperature and raises your game
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adidas recently
launched a revolution in active cooling technology, the adidas
Climachill™ range. The range incorporates an innovative fabric
using titanium and 3D aluminium cooling spheres. The technology
provides an instant 'chill' effect to help athletes's performance
in warm conditions lowering their body temperature so they can
train harder, run longer, retain their focus and compete
better.
adidas understand
the importance of temperature management to make athletes better
and for the first time used evaporation and conduction methods
together. Revolutionary aluminium cooling spheres are strategically
located to correspond with the warmest area of the body, cooling
skin down upon contact. In addition to the aluminium dots, the
groundbreaking SubZero flat yarn contains titanium and is woven
throughout the inside of each Climachill™ jersey, delivering up to
36 % more cooling capacity*.
The range was
rigorously tested in the state of the art adidas 'Clima' chamber,
with temperatures as high as 50°C. By using a 35-degree 'hot plate'
to simulate critical functions of the human skin, adidas were able
to determine a pre-selection of functional fabrics to find the
ultimate Climachill™ fabric.
The Climachill™
technology is available withon various categories including;
Men's, Women's and Kid's Training, as well as Tennis and Outdoor
wear. The key pieces in the Climachill™ product range are the Men's
Training t-shirt and the Women's Tennis top.
David Beckham,
Climachill™ ambassador commented on the new range: 'Playing
and training in extreme conditions can be very challenging both
mentally and physically. In my time as a player I have played in cold
conditions in the North of England and in very hot climate in the
US – weather can really make a difference to an athlete's
performance. The technology used in the Climachill™ range will
really help athletes concentrate on their game so they can perform
at their best, even in the harshest of conditions.'
Heike Leibl, adidas
SVP for Training added: 'At adidas we are constantly striving
to create innovations to make the athlete comfortable so they can
focus on performance. The Aluminium Cooling Spheres used in the
Climachill™ range provide an instant 'chill' effect to keep the
athlete at their peak optimum temperature to perform at their best
in any conditions."
*compared to past adidas Climacool garments
For the full media kit and high res imagery click
here.
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Selena Gomez Launches Summer Rebel Collection for
adidas NEO Label
Selena
Gomez, global style icon and guest designer for adidas NEO Label,
today launches her new Summer 2014 collection with the release of
beautiful new imagery.
The
established adidas NEO Label guest designer has added 27 hot summer
pieces to her range, taking her inspiration from street style and
creating a collection that blends soft pink tones with tough
monochrome looks. Selena models her favourite pieces from the
collection in a series of shots released today that show the
collection's sweet but rebellious spirit.
Selena
poses in the design studio for a range of playful images, hanging
out in the black and white floral jumpsuit with shoulder cutouts.
She pairs shiny black leggings and metallic suede dance shoe with a
black and white striped sleeveless blouse tied at the waist for an
edgy, preppy look.
The summer
collection is perfect for dressing up and dressing down. For a
casual look, team the dip-dyed ombre tank top with ultra-short blue
high waisted shorts and layer a soft medium grey heather cardigan
for maximum comfort. For an edgier, dressy feel, high waisted shiny
black leggings work well with a faux leather pink biker vest with a
pearlescent sheen. Whatever the occasion, Selena's collection
offers tough summer style with a girly edge.
Footwear
is also a key focus of the range, which offers bold designs in a
metallic pink finish. The bassline basketball-inspired hi-top
sneaker has a pink mirror shine, there is a soft metallic suede
dance shoe and a pearly pink ballerina with contrast black ribbon.
The look is completed with the addition of a funky woven scarf or a
wide-brimmed summer hat in sand, black or glow pink emulate
Selena's boho look whilst shading your face from the sun.
The adidas NEO Label
is available at adidas NEO stores in Alpha Angle, Berjaya Times
Square, Metrojaya Midvalley and Parkson KLCC as well as online at shop.adidas.com.my.
For the full
media kit and high res imagery click
here.
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FOREVER BLUE
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BOOST
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SS 14 ZX FLUX
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Introducing "Forever Blue", the new
campaign from adidas and Chelsea Football Club designed to launch
the new home kit for the 2014/15 season.Chelsea Football Club and
adidas are delighted to unveil the new home kit for the 2014/15
season, which is available now for pre-order.
Read More
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Inspired by insight and driven by demand, adidas
BOOST™ cushioning technology delivers the Energy Running solution
that today's runners are chasing.
Read More
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A variety of digital-print patterns from ocean
waves to cityscapes have been applied to the ZX Flux to create
models that pioneer progression. Finished with the ZX Flux's
floating 3-stripes and iconic ZX heel cage and outsole, the Photo
Print pack blends unbridled spirit with design that is limited by
imagination alone.
Read More
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Issued on behalf of
adidas Malaysia by Relevez Communications.
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Mailing
address:
Relevez Communications, 16-3 Jalan 30/70A, Desa Sri Hartamas, Kuala Lumpur, WP,
50480, Malaysia
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