INTRADE
FEATURING MALAYSIA FASHION WEEK 2016 NOW OPENS FOR REGISTRATON!
DATO NANCY YEOH OF STYLO INTERNATIONAL AND DEPUTY-CHAIRMAN OF MALAYSIA FASHION WEEK 2016, DATO DZULKIFLI MAHMUD THE CEO OF MATRADE AND CHAIRMAN OF MALAYSIA FASHION WEEK, HANDSOME DUMMY WHOSE NAME I DUNNO WEARING T-SHIRT OF NEW LOGO, DATO PROFESSOR JIMMY CHOO THE HONORARY ADVISOR OF MALAYSIA FASHION WEEK AND HANDSOME HUNK MARK RAINE VICE-PRESIDENT OF SALES AND MARKETING, MERCEDES-BENZ MALAYSIA
TOP 4 WITH MODELS WEARING EDRIC ONG'S DESIGNS
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Malaysia External Trade Development Corporation (MATRADE) announced its signature event INTRADE 2016 featuring Malaysia Fashion
Week (MFW) is set to take centre stage from 2 to 5 November 2016 at Menara
MATRADE.
Organised by MATRADE and STYLO International, the third edition of the event is
set to host hundreds of local players in the fashion and lifestyle industry as
well as buyers from around the world. The highly anticipated B2B fashion event
will be showcasing a dedicated fashion and lifestyle exhibition (INTRADE) interspersed with fashion
shows and gala events (MFW).
This
was announced at the official media launch for the event held at Menara MATRADE
attended by organisers, partners and sponsors including CEO of MATRADE &
Chairman of MFW , Dato’ Dzulkifli Mahmud; President & CEO of STYLO International and Co-Chairman of MFW 2016, Datuk
Nancy Yeoh; Professor Datuk Dr. Jimmy Choo OBE, Honorary Advisor of MFW 2016;
Vice President of Sales & Marketing, Mercedes-Benz Malaysia, Mark Raine;
CEO of Elite Expo Sdn Bhd, Johnson Lim and CEO of The Hot Shoe Show and Co.,
Lee Mark.
The
launch marks the opening of registration for local companies supplying fashion,
accessories, footwear, cosmetics, textile and other lifestyle related products
to participate in this annual event.
In its 2015’s edition, over 200 fashion
buyers from countries such as China, South Korea, Japan, Vietnam, UAE,
Philippines, Thailand and India as well as visitors from over 50 countries
attended the event. This year, the event targets to have 300 exhibition booths
to fill a space spanning over 10,000 square metres, making it the largest
fashion event in the country.
“We
urge local players to take up this opportunity and secure a spot as exhibitors at
the event as soon as they can. Participants can expect to meet global buyers
and they also get to partake in our signature one-on-one business matching
programme called International Sourcing Programme (INSP), apart from learning
from other local and overseas players,” Dato’ Dzulkifli mentioned.
Since
2014, INTRADE featuring MFW has been making headlines and is focused on boosting
the Malaysian fashion and lifestyle industry. The event is an initiative to
provide a marketing platform to present local fashion brands to international buyers,
whilst aspiring to elevate Malaysia’s status as a major fashion hub in ASEAN
and beyond.
According
to Dato’ Dzulkifli, “INTRADE featuring MFW aims to forge sustainable and
profitable business partnerships among players within the industry. As a growing
fashion trade hub, the event will connect trade buyers, exhibitors and
designers from around the region and the rest of the world to source for, and
showcase, their latest trends.”
“Malaysian
fashion industry has a lot to offer to the world but we need a strong marketing
strategy to ensure Malaysia gets noticed by the world. MATRADE and STYLO International collaboration embodies a
strategic public-private partnership and such inter-dependence is crucial in
ensuring we are able to push this sector globally. Ultimately, with consistent
efforts, we will be able to have a strong foothold around the world,” he added.
In 2015, Malaysia's exports of lifestyle products rose
12 per cent to reach RM31.36 billion as compared to RM28 billion in 2014.
Exports were mainly to the USA, Japan, China, Singapore, Turkey, Indonesia,
India and Thailand. The main industries categorised under the lifestyle sector
include textiles, apparels and footwear, furniture, jewelry, cosmetics and
toiletries.
Last
year, INTRADE featuring MFW recorded RM126.52 million in sales transactions, a
40% increase from 2014 and a total of 1,541 business matching meetings between
local companies and international buyers were arranged. There were also 22
fashion shows with the participation of 103 fashion designers from over 14
countries organised, thanks to the event’s partners -- the Malaysian Fashion
Showcase and Mercedes-Benz STYLO
Asia Fashion Week.
“Today,
up-and-coming young Asian designers are creating waves in the global fashion
industry. The likes of Motogoa which
was recently signed on by the LVMH group and Yii who now has presence in London has proven that fashion week
platforms like MFW have successfully open the doors for the young and talented
to be discovered by industry’s key players from the East and West,” said Dato’
Nancy Yeoh.
“Come
November, the event will be the ultimate fashion expo that offers a golden
opportunity for professional buyers and consumers alike to source for the best
Malaysian and ASEAN designs for their Spring/Summer 2017 collection,” added
Yeoh.
This
year, INTRADE featuring MFW will be themed as MODESTYLE (muslimwear)
and Inclusivity
– a continuation from last year’s theme. The theme was adopted to give a strong
emphasis on Malaysia’s diverse culture that is made up of various races namely
Malay, Chinese, Indian, Peranakan and the ethnics from Sabah and Sarawak, among
others.
“The
design elements derived from the many cultures in Malaysia can be a strong selling
point for local companies as foreign buyers are always on the look-out for the
next unique thing for them to capitalise on. This is why we’ve decided to keep
on reinforcing this message to our stakeholders,” said Dato’ Dzulkilfli.
Another
continuing key component of this fashion event will be a dedicated Muslimah
fashion pavilion titled MODESTYLE which brings together a large collection of
Muslimah fashion by designers from Malaysia, Indonesia, Brunei, the Middle East
and others.
To further promote the MODESTYLE Pavilion, the organiser has
forged a partnership with Modestyle Malaysia (www.modestyle.my) as the event’s official e-Commerce partner for the MODESTYLE
Pavilion.
The e-Commerce retail platform is a B2C and B2B site dedicated for
Malaysian and international Muslimah fashion brands. All Muslimah designers
participating in the event will be showcased and marketed digitally on
Modestyle.my.
Apart from being a retail platform, the website also features Muslimah
fashion news and styling videos from around the world – a result of their partnership
with various international fashion associations. Currently, Modestyle.my will
focus on the ASEAN market and will soon be launched in Indonesia, Singapore and
Brunei.
At
today’s launch, the new members of the Malaysia Fashion Week Fashion Council
for 2016 were also announced. The new members include Mahani Awang, President
of the Bumiputera Designers’ Association (MODESTYLE); and award-winning fashion
designers, Edric Ong (Inclusivity); Fairuz Ramdan (Youth) and Bon Zainal (Men’s
Fashion).
To
register as an exhibitor at INTRADE featuring Malaysia Fashion Week, visit www.malaysiafashionweek.my
or email to info@malaysiafashionweek.my
Applications are open until end of August 2016.
FACT FILE
INTRADE 2016
FEATURING MALAYSIA FASHION WEEK
1)
INTRADE exhibition
A fashion trade exhibition to
support and showcase fashion and its related industries. The exhibition will
include local and international designers, manufacturers and players covering
the following categories / clusters :
·
Fashion, Apparels & Accessories
·
Beauty, Hair & Cosmetics
·
Jewellery
·
Arts & Handicrafts
·
Lifestyle & Interior
·
Textile & Peripherals
2) Mercedes-Benz
STYLO Asia Fashion Week (MBSAFW)
MFW 2016 also sees the
injection of luxury automaker, Mercedes-Benz presenting the Asian segment
called “Mercedes-Benz STYLO Asia Fashion
Week (MBSAFW)” to further boost the trade fashion event. MBSAFW presents a list
of the best Asian designers from various Asian countries with MFW serving as a
platform to showcase their creations.
Ranked as the 30th fashion week
in the world, this “Asia for Asia” fashion week will feature international
designers from 15 countries from the ASEAN and Asian region.
Malaysia
Fashion Week will be held from 2-5
November 2016 at MATRADE Exhibition &Convention Centre (MECC), Jalan Sultan
Haji Ahmad Shah 50480 Kuala Lumpur, Malaysia.
Businesses
seeking to increase and widen their brand and product exposure in Asia and
beyond are encouraged to join the INTRADE exhibition and designers of all
categories are invited to sign up for the Trade Fashion Showcase to present
their best season collection for Spring/Summer 2017. Registration and
applications are now open till end August 2016. For more information, log on to www.malaysiafashionweek.my
About
MATRADE
MATRADE,
the National Trade Promotion Agency of Malaysia is responsible for promoting
Malaysian enterprises to the world. The organisation is also actively involved
in assisting foreign companies to source for suppliers of Malaysian products
and services. MATRADE is represented worldwide in more than 46 locations in
major commercial cities.
About
STYLO International
STYLO was conceived as a lifestyle fringe
activity to support Formula 1™ races in the region. It first premiered in Kuala
Lumpur as one of the eight great events of the KLGP's exciting '8 on 10'
programme to celebrate the 10th Anniversary of F1 in Sepang.
Using the tagline
'fashion's merely the excuse', the concept of merging the work of top Malaysian
designers, inspirations of international fashion with strongly themed fashion
after-parties brought thousands from the region's stylish, fashionable and
racing-mad enthusiasts to come together under one roof.
The success of STYLO in providing intriguing lifestyle
activities surrounding Formula 1™ earned it a place as one of the most
glamorous official highlights of the Singapore GP season when the republic held
the first Formula 1™ night-race in the world.
MALAYSIA FASHION WEEK 2016 IS LAUNCHED!
LOVE HIS HAIR
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