MALAYSIA
FASHION WEEK LAUNCHES IN PARIS WITH FASHION SHOWS ON RIVER SEINE
PARIS, 28 September 2016 – Malaysia Fashion Week (MFW) 2016 was officially
launched globally today to a host of global guests, trade and media audiences
on board the STYLO Asia on the Seine in Paris, France.
Organised by
Malaysia’s export promotion agency MATRADE (Malaysia External Trade Development
Corporation) in partnership with STYLO
International (Malaysia’s leading fashion event organiser) and Mercedes-Benz, the global launch of MFW 2016 featured ten top Malaysian fashion
designers showcasing their Ready-to-Wear Spring/Summer 2017 collections.
The
collections were featured through a fashion show held on the boat itself.
These ten
designers were handpicked to represent Malaysia and serves as an international
flag-off and prelude to the MFW 2016 in Kuala Lumpur slated for November 2016.
The collections showcased at the global launch embody
Malaysian chic traditional wear pulsed with sculptural and sharp-edged
silhouettes and whimsical totes.
Present at the event were specially-invited guests, among who included French media,
fashion influencers and International buyers.
Director General of Mercedes-Benz
Retail France, Florian Muller said
“Mercedes-Benz is pleased to join hands with our Malaysia office in hosting the
global launch of MFW. Reinforcing our inexorable support of the fashion industry, we are pleased to bring
together two fashion capital cities of the East and West through this fashion
exchange.”
As part of the MFW
global launch, the Malaysian designers will also be displaying their
collections for fashion buyers on the 29 and 30 September 2016 at the
Maria Callas Suite at Paris Hilton Opera from 10am to 6pm.
This segment will
allow International trade buyers to personally meet the ten Malaysian designers
and brands, namely Bon Zainal, JO DISAYA, Bill Keith,
Keith Kee, Fizi Woo, Tanoti Crafts, Sakura Malaysia, Ruzz Gahara, Porosus and
Toi – The Dressmaker, who are all well known for their international appeal, quality
and capabilities.
Chairman of MATRADE, Dato’ Noraini Ahmad mentioned, “As Malaysia’s export promotion agency, MATRADE is pleased to
introduce a talented list of designers to a wider international audience
through the MFW 2016 Global Launch.
"Malaysian fashion is unique and is inspired
by the many facets of Malaysian culture, hence via this launch we wish to invite
global trade buyers, particularly from Europe to Kuala Lumpur and discover the
creativity of Malaysian and Asian fashion at its best.”
Co-Chairman of MFW
2016 & Chairman of Mercedes-Benz STYLO
Asia Fashion Week Datuk Nancy Yeoh said, “The ground-breaking nature of the fashion we will be showcasing
at this year’s MFW will culminate in the prestigious Mercedes-Benz STYLO Asia Fashion Week, which is developing into
one of the region’s most sought after fashion events.
"The Mercedes-Benz STYLO Asia Fashion
Week (MBSTYLOAFW) Awards is a chance of a lifetime for Asian designers to
be recognised beyond their borders.”
MFW, since 2014,
has been making headlines and is focused on boosting the Malaysian fashion and
lifestyle industry. The event is a strategic marketing platform to present
local fashion brands to international buyers, whilst aspiring to elevate
Malaysia’s status as a major fashion hub in ASEAN and beyond.
MFW also provides
a great opportunity for international companies especially those from Europe to
reach Malaysian suppliers in meeting their global sourcing needs.
MFW 2016 in Kuala
Lumpur will feature the Spring/Summer 2017 collection of over 60 Malaysian
designers at its Malaysia Fashion Showcase segment and over 30 international designers
through Mercedes-Benz STYLO Asia Fashion
Week.
These will be complemented by an exhibition of over 300 booths featuring
Malaysian and International fashion apparels, accessories, cosmetics &
personal care, arts & handicrafts as
well as textiles.
For more information on MFW, visit www.malaysiafashionweek.my or email to info@malaysiafashionweek.my
Follow us on Twitter @matrade and Facebook –
Matrade HQ
FACT FILE
INTRADE FEATURING MALAYSIA FASHION WEEK 2016
1)
INTRADE exhibition
A fashion trade exhibition to support and showcase fashion and its
related industries. The exhibition will include local and international
designers, manufacturers and players covering the following categories /
clusters:
·
Fashion, Apparels & Accessories
·
Beauty, Hair & Cosmetics
·
Jewellery
·
Arts & Handicrafts
·
Lifestyle & Interior
·
Textile & Peripherals
2) Mercedes-Benz STYLO Asia Fashion Week
(MBSAFW)
MFW 2016 also sees the injection of luxury automaker, Mercedes-Benz
presenting the Asian segment called “Mercedes-Benz STYLO Asia Fashion Week (MBSAFW)” to further boost the
trade fashion event. MBSAFW presents a list of the best Asian designers from
various Asian countries with MFW serving as a platform to showcase their
creations.
Ranked as the 30th fashion week in the world, this “Asia for Asia”
fashion week will feature international designers from 15 countries from the
ASEAN and Asian region.
Malaysia Fashion
Week will be held from 2-5 November 2016 at MATRADE Exhibition &Convention
Centre (MECC), Jalan Sultan Haji Ahmad Shah 50480 Kuala Lumpur, Malaysia.
Businesses seeking
to increase and widen their brand and product exposure in Asia and beyond are
encouraged to join the INTRADE exhibition and designers of all categories are
invited to sign up for the Trade Fashion Showcase to present their best season
collection for Spring/Summer 2017.
Registration and applications are now open
till 15 September 2016. For more
information, log on to www.malaysiafashionweek.my
About MATRADE
MATRADE,
the National Trade Promotion Agency, under the purview of the Ministry of
International Trade and Industry Malaysia or MITI, is responsible for promoting
Malaysian enterprises to the world. The organisation is also actively involved
in assisting foreign companies to source for suppliers of Malaysian products
and services. MATRADE is represented worldwide in more than 46 locations in
major commercial cities.
About STYLO International
STYLO was conceived as
a lifestyle fringe activity to support Formula 1™ races in the region. It first
premiered in Kuala Lumpur as one of the eight great events of the KLGP's
exciting '8 on 10' programme to celebrate the 10th Anniversary of F1 in Sepang.
Using the tagline 'fashion's merely the excuse', the concept of merging the
work of top Malaysian designers, inspirations of international fashion with
strongly themed fashion after-parties brought thousands from the region's
stylish, fashionable and racing-mad enthusiasts to come together under one
roof.
The success of STYLO in providing
intriguing lifestyle activities surrounding Formula 1™ earned it a place as one
of the most glamorous official highlights of the Singapore GP season when the
republic held the first Formula 1™ night-race in the world.
DATO KEE HUA CHEE IS RESPLENDENT IN KEITH KEE KOUTURE
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