CARLSBERG THE WORLD'S BEST BEER IS CELEBRATING ITS 170th BIRTHDAY THIS NOVEMBER AND WE ARE GETTING THE PRESENTS! 20 LUCKY MALAYSIANS WILL GET TO VISIT ITS BREWERY IN COPENHAGEN IN DENMARK WITH ALL EXPENSES PAID WHILE 1,800 WILL GET A VIP TOUR OF ITS BREWERY IN SHAH ALAM, SELANGOR!

KEE@FSWMAG.COM

THE SLOGAN IS NOT VERY ACCURATE THOUGH---IT IS NOT 'PROBABLY' BUT SIMPLY 'THE BEST BEER THIS SIDE OF OBSERVABLE UNIVERSE'. IT IS POSSIBLE THOUGH UNLIKELY THERE IS A BETTER BEER IN THE DARK SIDE OF THE UNIVERSE BUT SINCE IT CANNOT BE SEEN, CARLSBERG RULES OK! 

Cheers to Probably the Best Brewery Tour

Carlsberg hosts massive 170^th birthday bash in Copenhagen and Shah Alam

ONLY  THE MOST BEAUTIFUL AND SEXIEST GIRLS QUALIFY TO BE A CARLSBERG GIRL

 NOT LONG COOL DANES BUT LEGGY CHINESE CHARMERS. THEY MAY NOT BE BLONDE BUT BRUNETTE OK WHAT

CARLSBERG BEERISTAS ARE THE BESTA!

 JUST SHOW A BEER CAP WITH 'COPENHAGEN 2017' AND YOUR PARTNER AND YOU'RE ON YOUR WAY TO THE HOMETOWN OF CARLSBERG! EASY AS A GUZZLE! OR IF YOUR CROWN CAP SAYS 'CARLSBERG MALAYSIA 2017' THEN YOU WIN A BREWERY TOUR FOR 6.

BEST TIMES GET BETTER WITH CARLSBERG! THE NEW CARLSBERG LOUNGE NOW HAS IDARTS, IPONG AND KARAOKE 

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                                                                                                                                                        Carlsberg, Probably the Best Beer in the World, is turning 170 years young this November! Living to its brand promise of delivering Probably the Best experience, Carlsberg figured what better way to celebrate this anniversary than to host Probably the Best Brewery Tour campaign with 20 beer lovers to its homeland in Copenhagen and another 1,800 beer fans to a VIP brewery tour ex-beer-ience in Shah Alam.

“Carlsberg - Probably the Best Brewery Tour is an integrated marketing campaign launched in conjunction with Carlsberg’s 170^th years of beer discoveries as Probably the Best Beer in the World. As a brand, we want to celebrate this momentous milestone with our loyal consumers. 

Fans who join this tour will get to see, hear, touch, smell and taste the natural quality ingredients of our brews – whether while enjoying the Probably the Best Brewery Tour in Copenhagen or while partying VIP-style in Shah Alam,” Charles Wong, Marketing Director of Carlsberg Malaysia shared.

Exclusive trip to Carlsberg’s homeland in Copenhagen

Ten (10) grand prize contest winners will score a 6D5N all-expense paid exclusive trip to explore Carlsberg’s homeland in Copenhagen, Denmark! These winners who get to bring along a friend, will go on an exclusive tour to normally restricted areas of Carlsberg grounds such as the Cellars, the Carlsberg Lab and the Carlsberg Academy. 

This is a money-can’t-buy opportunity to immerse themselves in the rich heritage of Carlsberg while taking a stroll along the iconic Carlsberg brewhouse, walk in the footsteps of the founder, J.C. Jacobsen, by visiting his family villa, dine at the Carlsberg museum and join the Street Party, which will be held in Carlsberg Byen.

What’s more, they will also visit the famous Little Mermaid sculpture by the waterside at Langelinie promenade; the Ny Carlsberg Glyptotek art museum; and the Carlsberg Foundation. Just so you know, all these landmarks have strong connection with the Carlsberg founder, his family, and his profound interest in arts and science.

VIP brewery tour ex-beer-ience in Shah Alam

Fret not for those who are not keen to travel abroad. Carlsberg is bringing the party closer to you and your friends. 300 first prize contest winners will get to bring five (5) friends to enjoy the VIP hospitality at Probably the Best Brewery Tour in Shah Alam. 

This is not an ordinary brewery visit as these lucky winners and their friends will have a personal chauffeur to fetch them from their door step to and fro Probably the Best Brewery, which is the first Carlsberg brewing hub in Asia outside Denmark. 

Yes, we are talking about riding in in a luxury MPV, welcomed by brand ambassadors at Probably the Best Lounge, guided tour of Probably the Best Brewhouse where consumers will indulge in beer sensory, pour their own perfect pint, presented with a personalised gift, and a night long of probably the best ex-beer-ience.

Of course, it wouldn’t be a birthday party without fun time with friends for a few rounds of games and entertainment. The newly upgraded Probably the Best Lounge is now equipped with iDarts, iPong (electronic beer table tennis) and Karaoke machine. There will be beer-related quizzes that comes with fabulous prizes too. 

An extra touch of comfort for winners from outside Klang Valley areas – accommodation will be provided for them and their friends at a 4-star hotel just a stone’s-throw away from Probably the Best Brewery.

How to participate?

Consumers are required to present a bottle cap with “Carlsberg Malaysia 2017” icon printed underneath it, either from Carlsberg 640ml bottle or Carlsberg Smooth Draught 580ml bottle, from any participating coffee shops, food courts, hawker centres and Chinese restaurant will win the first prize of Probably the Best Brewery Tour for six (6) in Shah Alam. 

Bottle caps with “Copenhagen 2017” icon is the grand prize of Probably the Best Brewery Tour for two (2) to Copenhagen, Denmark.  

Consumers who spend a minimum of RM30 on Carlsberg or Carlsberg Smooth Draught in a single receipt at selected bars, pubs, hypermarkets, supermarkets and convenience chain outlets stand a chance to win by answering a simple question via WhatsApp or WeChat.

This promotion will run from now up to 31 July 2017. During this promotion period, consumers who collected thirty-six (36) crown corks with “Hop Leaf 2017” icon can redeem a limited-edition Carlsberg bath towel while twelve (12) crown corks with the same icon can redeem a 320ml can of Carlsberg Smooth Draught.

For more information about Carlsberg, please visit www.probablythebest.com.my.

About the Carlsberg brand

Probably the best beer in the world, Carlsberg is the flagship brand in Carlsberg Malaysia, a truly international beer brand available across 140 countries worldwide. The very first Carlsberg beers were brewed by Carlsberg’s founder J.C. Jacobsen in Copenhagen, Denmark in 1847 whilst the first locally brewed Carlsberg in Malaysia was in 1972.

Carlsberg, with strong association with football, has been a tournament sponsor of the UEFA EUROs since 1988, is the official Beer of the Barclays Premier League since 2013 and has partnerships with five major national teams including England.  

Incorporated in 1969 and listed on the Main Board of Bursa Malaysia Securities Berhad, Carlsberg Malaysia is part of Carlsberg Group with regional investment in Singapore and Sri Lanka.  Our flagship brand – Carlsberg – is one of the best-known beer brands in the world whilst Kronenbourg 1664, Somersby, Asahi Super Dry are among the key premium brands in Malaysia.  Approximately 600 people work for the Company, selling our products in a responsible manner and business managed sustainability. Find out more at www.carlsbergmalaysia.com.my.