Cheers to
Probably the Best Brewery Tour
Carlsberg
hosts massive 170th birthday bash in Copenhagen and Shah Alam
BEST TIMES GET BETTER WITH CARLSBERG! THE NEW CARLSBERG LOUNGE NOW HAS IDARTS, IPONG AND KARAOKE
**************************************
Carlsberg, Probably the Best Beer in the World, is turning 170 years young
this November! Living to its brand promise of delivering Probably the Best experience, Carlsberg figured what better way to
celebrate this anniversary than to host Probably the Best Brewery Tour campaign
with 20 beer lovers to its homeland in Copenhagen and another 1,800 beer fans
to a VIP brewery tour ex-beer-ience in Shah Alam.
“Carlsberg - Probably the Best Brewery Tour is an integrated marketing campaign
launched in conjunction with Carlsberg’s 170th years of beer
discoveries as Probably the Best Beer in
the World. As a brand, we want to celebrate this momentous milestone with
our loyal consumers.
Fans who join this tour will get to see, hear, touch, smell and taste
the natural quality ingredients of our brews – whether while enjoying the Probably the Best Brewery Tour in Copenhagen or while partying VIP-style
in Shah Alam,” Charles Wong, Marketing Director of Carlsberg Malaysia shared.
Exclusive trip to Carlsberg’s homeland in Copenhagen
Ten (10) grand prize contest winners will score a 6D5N all-expense paid
exclusive trip to explore Carlsberg’s homeland in Copenhagen, Denmark! These winners who get to
bring along a friend, will go on an exclusive tour to normally restricted areas of
Carlsberg grounds such as the Cellars, the Carlsberg Lab and the Carlsberg
Academy.
This is a money-can’t-buy opportunity to immerse themselves in the
rich heritage of Carlsberg while taking a stroll along the iconic Carlsberg
brewhouse, walk in the footsteps of the founder, J.C. Jacobsen, by visiting his
family villa, dine at the Carlsberg museum and join the Street Party, which will be held in Carlsberg Byen.
What’s more,
they will also visit the famous Little Mermaid sculpture by the waterside at
Langelinie promenade; the Ny Carlsberg Glyptotek art museum; and the Carlsberg
Foundation. Just so you know, all these landmarks have strong connection with
the Carlsberg founder, his family, and his profound interest in arts and
science.
VIP brewery tour ex-beer-ience in Shah Alam
Fret not for those who are not
keen to travel abroad. Carlsberg is bringing the party closer to you and your
friends. 300 first prize contest winners will get to bring five (5)
friends to enjoy the VIP hospitality at Probably the Best Brewery Tour in Shah Alam.
This
is not an ordinary brewery visit as these lucky winners and their friends will
have a personal chauffeur to fetch them from their door step to and fro
Probably the Best Brewery, which is the first Carlsberg brewing hub in Asia
outside Denmark.
Yes, we are talking about riding in in a luxury MPV, welcomed
by brand ambassadors at Probably the Best Lounge, guided tour of Probably the Best Brewhouse where consumers will indulge in beer
sensory, pour their own perfect pint, presented with a personalised gift, and a night long of probably the best ex-beer-ience.
Of course, it wouldn’t be a birthday party without fun time with friends for
a few rounds of games and entertainment. The newly upgraded Probably the Best
Lounge is now equipped with iDarts, iPong (electronic beer table tennis) and
Karaoke machine. There will be beer-related quizzes that comes with fabulous
prizes too.
An extra touch of comfort for winners from outside Klang Valley
areas – accommodation will be provided for them and their friends at a 4-star
hotel just a stone’s-throw away from Probably the Best Brewery.
How to participate?
Consumers are
required to present a bottle cap with “Carlsberg Malaysia 2017” icon
printed underneath it, either from Carlsberg 640ml bottle or Carlsberg
Smooth Draught 580ml bottle, from any participating coffee shops, food courts,
hawker centres and Chinese restaurant will win the first prize
of Probably the Best Brewery Tour for six (6) in Shah Alam.
Bottle caps with
“Copenhagen 2017” icon is the grand prize of Probably the Best Brewery Tour for
two (2) to Copenhagen, Denmark.
Consumers
who spend a minimum of RM30 on Carlsberg or Carlsberg Smooth Draught in a
single receipt at selected bars, pubs, hypermarkets, supermarkets and
convenience chain outlets stand a chance to win by answering a simple question
via WhatsApp or WeChat.
This
promotion will run from now up to 31 July 2017. During this promotion period,
consumers who collected thirty-six (36) crown corks with
“Hop Leaf 2017” icon can redeem a limited-edition Carlsberg bath towel while
twelve (12) crown corks with the same icon can redeem a 320ml can of
Carlsberg Smooth Draught.
For more information about Carlsberg, please
visit www.probablythebest.com.my.
About the Carlsberg brand
Probably
the best beer in the world, Carlsberg is the flagship brand in Carlsberg
Malaysia, a truly international beer brand available across 140 countries
worldwide. The very first Carlsberg beers were brewed by Carlsberg’s founder
J.C. Jacobsen in Copenhagen, Denmark in 1847 whilst the first locally brewed
Carlsberg in Malaysia was in 1972.
Carlsberg, with strong association with football, has been a tournament sponsor of
the UEFA EUROs since 1988, is the official Beer of the Barclays Premier League
since 2013 and has partnerships with five major national teams including
England.
Incorporated in 1969 and listed on the Main Board of Bursa Malaysia Securities Berhad, Carlsberg Malaysia is part of Carlsberg Group with regional investment in Singapore and Sri Lanka. Our flagship brand – Carlsberg – is one of the best-known beer brands in the world whilst Kronenbourg 1664, Somersby, Asahi Super Dry are among the key premium brands in Malaysia.
Approximately
600 people work for the Company, selling our products in a responsible manner
and business managed sustainability.
Find out more at www.carlsbergmalaysia.com.my. |
No comments:
Post a Comment