What’s Brewing at Carlsberg’s Best Brewery Tour in the World
NEW MANAGING DIRECTOR OF CARLSBERG MALAYSIA LARS LEHMANN AND OLD FAN OF CARLSBERG WORLDWIDE DATO KEE HUA CHEE
HAPPY 170th BIRTHDAY, CARLSBERG! LARS LEHMANN HAS DAZZLING BLUE EYES WHICH ARE SO MESMERISING AND IS SO GORGEOUS THOUGH I AM TOLD CARLSBERG DOES NOT HIRE STAFF BASED ON THEIR LOOKS BUT HOW COME ALL THEIR MDS ARE SO HANDSOME?
PROVE TO YOURSELF CARLSBERG IS BEST BEER IN THE WORLD
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VIP brewery tour ex-beer-ience in Shah Alam
On 23 June 2017 Carlsberg hosted a VIP brewery
tour ex-beer-ience giving members of the media a sneak preview of Probably the
Best Brewery Tour in advance of its first batch of contest winners.
While
touring Probably the Best Brew House and experiencing Probably the Best Lounge
in its brewery in Shah Alam, Carlsberg also unveiled the first grand-prize and
first-prize winners of Probably the Best Brewery Tour consumer promotion held
in conjunction with its 170th global birthday celebration.
“The 170th anniversary of Carlsberg is a chance for us to
pay tribute to the beer that is ‘always sharing’. It is all about the science
that comes from beer knowledge and the art that brews high quality beers from
natural ingredients. Through Probably the Best Brewery Tour campaign, we
celebrate Probably the Best Beer in the World, Carlsberg,” Lars Lehmann,
Managing Director of Carlsberg Malaysia shared.
“We will reward 20 consumers to explore Carlsberg’s 170
years of beer discoveries in its homeland in Copenhagen and another 1,800
consumers to see, touch, smell and taste the quality natural ingredients of our
brews through a VIP brewery tour ex-beer-ience in Shah Alam,” Lehmann added.
From the moment they set foot at Probably the Best Lounge,
they were greeted by beautiful and sexy brand ambassadors serving buffet of welcome
brews that consists of Carlsberg Smooth Draught, Somersby Apple Cider,
Kronenbourg 1664 Blanc and premium Connor’s Stout Porter.
Upon learning more
about the Carlsberg Malaysia’s brewery and brands through an insightful and
interesting presentation by Marketing Director Charles Wong, they were
chauffeured in a luxury MPV to Carlsberg’s gallery at the production plant. Which is just down the road and not in Copenhagen, sad to say.
The
ex-beer-ience also covered a guided sensory experience at Probably the Best Brew
House where Supply Chain Director Piotr Zajac shared the art of brewing a
quality Carlsberg beer from natural ingredients – malt, hops, yeast and water.
The 170 years beer discoveries and innovation
Carlsberg has changed the way the world brewed modern
lagers. All this because of J.C. Jacobsen’s obsession to brew the best beer in
the world and share all his knowledge (and ways to stabilise Carlsberg’s
special yeast called ‘Saccharomyces Carlsbergensis’).
“This is an opportunity to make a toast to the beer that
made ground breaking discoveries in the beer landscape. For instance, the
Carlsberg Smooth Draught, which is brewed longer for its signature smoothness
with an easy finish.
"It is our latest product innovation specially crafted for
consumers to enjoy the smooth sensation of a freshly tapped beer in a bottle or
can. We are immensely proud that Carlsberg Smooth Draught is crafted here in
Malaysia based on drinkers’ taste preference,” said Charles Wong, Marketing
Director of Carlsberg Malaysia.
The media entourage had the chance to see, touch, smell and
taste beer at Probably the Best Brew House – a normally restricted area. At the
sensory experience room, members of the press were briefed on the aroma of
hops, the taste profile of yeast and the look of beer liquid with and without
purification.
“Nowadays, there are more discerning beer drinkers who care
about what makes of a lager or stout,” said Piotr Zajac, Master Brewer cum
Supply Chain Director of Carlsberg Malaysia. "They want to know what are
the ingredients used and how it is made."
While many knows that wine comes from grapes, "very few
actually know that Carlsberg beer comes from natural quality ingredients –
namely malt/barley, hops, yeast and water" said Zajac.
“Inviting consumers
into our brew house to learn more about the natural quality ingredients and the
art of brewing, bottling and packaging is an excellent way to showcase our
brews."
Of course, it wouldn’t be a birthday party without
fun-filled games and beer-tertainment. Members of media enjoyed the newly
upgraded Probably the Best Lounge, learning more about Carlsberg beer from the
Carlsberg heritage and art of making beer wall murals, playing the electronic
dart machine iDarts and electronic beer-table tennis iPong as well as belting
out their favorite numbers on the Karaoke machine too.
They also indulged in beer-infused gourmet spread that
consists of sautéed penne pasta with trio mushroom and K1664 Blanc cream
sauce, roasted chicken wings with Carlsberg pineapple BBQ sauce, Connor’s
goulash lamb stew and more.
Some took up the challenge and participate in
beer-related quizzes while some learned how to pour themselves a perfect pint,
enjoyed a night long of probably the best ex-beer-ience.
For more information about Carlsberg’s Probably the Best
Brewery Tour campaign, please visit www.probablythebest.com.my.
LIFE IS ALL FUN AND GAMES WITH CARLSBERG
RARE PEEK INTO CARLSBERG BREWERY WHERE THE WORLD'S BEST BEER IS BREWED!
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