PART 1---MALAYSIA FASHION WEEK 2016 WAS LAUNCHED GLOBALLY LAST NIGHT 28 SEPTEMBER IN PARIS TO A GLOBAL AUDIENCE OF 200 VIPS, FASHION BUYERS, INTERNATIONAL MEDIA AND GLAMSLAM PARISIENNES DURING PARIS FASHION WEEK WHICH STARTED ON 26 TILL 5 OCTOBER. HELD ABOARDC THE LEGENDARY RIVER'S KING BARGE ON RIVER SEINE, THE SPECTACULAR FASHION SHOW WAS HELD WITH EIFFEL TOWER AS BACKDROP. EVEN HARDENED MEMBERS OF MEDIA CONCEDED THE EFFECT WAS 'RAFINE' (REFINED IN ANGLAISE) AND 'CEST MAGNIFIQUE'! CONGRATS TO MATARDE AND DATO NANCY YEOH OF STYLO INTERNATIONAL AND MERCEDES-BENZ!

KEE@FSWMAG.COM

MALAYSIA FASHION WEEK LAUNCHES IN PARIS WITH FASHION SHOWS ON RIVER SEINE

  

PARIS, 28 September 2016 – Malaysia Fashion Week (MFW) 2016 was officially launched globally today to a host of global guests, trade and media audiences on board the STYLO Asia on the Seine in Paris, France.

Organised by Malaysia’s export promotion agency MATRADE (Malaysia External Trade Development Corporation) in partnership with STYLO International (Malaysia’s leading fashion event organiser) and Mercedes-Benz, the global launch of MFW 2016 featured ten top Malaysian fashion designers showcasing their Ready-to-Wear Spring/Summer 2017 collections. The collections were featured through a fashion show held on the boat itself.

These ten designers were handpicked to represent Malaysia and serves as an international flag-off and prelude to the MFW 2016 in Kuala Lumpur slated for November 2016. The collections showcased at the global launch embody Malaysian chic traditional wear pulsed with sculptural and sharp-edged silhouettes and whimsical totes. 

Present at the event were specially-invited guests, among who included French media, fashion influencers and International buyers.

Director General of Mercedes-Benz Retail France, Florian Muller said “Mercedes-Benz is pleased to join hands with our Malaysia office in hosting the global launch of MFW. Reinforcing our inexorable support of the fashion industry, we are pleased to bring together two fashion capital cities of the East and West through this fashion exchange.”

As part of the MFW global launch, the Malaysian designers will also be displaying their collections for fashion buyers on the 29 and 30 September 2016 at the Maria Callas Suite at Paris Hilton Opera from 10am to 6pm. 

This segment will allow International trade buyers to personally meet the ten Malaysian designers and brands, namely Bon Zainal, JO DISAYA, Bill Keith, Keith Kee, Fizi Woo, Tanoti Crafts, Sakura Malaysia, Ruzz Gahara, Porosus and Toi – The Dressmaker, who are all well known for their international appeal, quality and capabilities.

Chairman of MATRADE, Dato’ Noraini Ahmad mentioned, “As Malaysia’s export promotion agency, MATRADE is pleased to introduce a talented list of designers to a wider international audience through the MFW 2016 Global Launch. 

Malaysian fashion is unique and is inspired by the many facets of Malaysian culture, hence via this launch we wish to invite global trade buyers, particularly from Europe to Kuala Lumpur and discover the creativity of Malaysian and Asian fashion at its best.”

Co-Chairman of MFW 2016 & Chairman of Mercedes-Benz STYLO Asia Fashion Week Datuk Nancy Yeoh said, “The ground-breaking nature of the fashion we will be showcasing at this year’s MFW will culminate in the prestigious Mercedes-Benz STYLO Asia Fashion Week, which is developing into one of the region’s most sought after fashion events. 

The Mercedes-Benz STYLO Asia Fashion Week (MBSTYLOAFW) Awards is a chance of a lifetime for Asian designers to be recognised beyond their borders.”

MFW, since 2014, has been making headlines and is focused on boosting the Malaysian fashion and lifestyle industry. The event is a strategic marketing platform to present local fashion brands to international buyers, whilst aspiring to elevate Malaysia’s status as a major fashion hub in ASEAN and beyond. MFW also provides a great opportunity for international companies especially those from Europe to reach Malaysian suppliers in meeting their global sourcing needs.

MFW 2016 in Kuala Lumpur will feature the Spring/Summer 2017 collection of over 60 Malaysian designers at its Malaysia Fashion Showcase segment and over 30 international designers through Mercedes-Benz STYLO Asia Fashion Week. These will be complemented by an exhibition of over 300 booths featuring Malaysian and International fashion apparels, accessories, cosmetics & personal care,  arts & handicrafts as well as textiles.   

For more information on MFW, visit www.malaysiafashionweek.my 

 INTRADE FEATURING MALAYSIA FASHION WEEK 2016

1)      INTRADE exhibition

A fashion trade exhibition to support and showcase fashion and its related industries. The exhibition will include local and international designers, manufacturers and players covering the following categories / clusters:

·         Fashion, Apparels & Accessories

·         Beauty, Hair & Cosmetics

·         Jewellery

·         Arts & Handicrafts

·         Lifestyle & Interior

·         Textile & Peripherals

2)      Mercedes-Benz STYLO Asia Fashion Week (MBSAFW)

MFW 2016 also sees the injection of luxury automaker, Mercedes-Benz presenting the Asian segment called “Mercedes-Benz STYLO Asia Fashion Week (MBSAFW)” to further boost the trade fashion event. MBSAFW presents a list of the best Asian designers from various Asian countries with MFW serving as a platform to showcase their creations. 

Ranked as the 30th fashion week in the world, this “Asia for Asia” fashion week will feature international designers from 15 countries from the ASEAN and Asian region.

Malaysia Fashion Week will be held from 2-5 November 2016 at MATRADE Exhibition &Convention Centre (MECC), Jalan Sultan Haji Ahmad Shah 50480 Kuala Lumpur, Malaysia.

Businesses seeking to increase and widen their brand and product exposure in Asia and beyond are encouraged to join the INTRADE exhibition and designers of all categories are invited to sign up for the Trade Fashion Showcase to present their best season collection for Spring/Summer 2017. Registration and applications are now open till 15 September 2016.  For more information, log on to www.malaysiafashionweek.my 

About MATRADE

MATRADE, the National Trade Promotion Agency, under the purview of the Ministry of International Trade and Industry Malaysia or MITI, is responsible for promoting Malaysian enterprises to the world. The organisation is also actively involved in assisting foreign companies to source for suppliers of Malaysian products and services. MATRADE is represented worldwide in more than 46 locations in major commercial cities.

  

About STYLO International

STYLO was conceived as a lifestyle fringe activity to support Formula 1™ races in the region. It first premiered in Kuala Lumpur as one of the eight great events of the KLGP's exciting '8 on 10' programme to celebrate the 10th Anniversary of F1 in Sepang. Using the tagline 'fashion's merely the excuse', the concept of merging the work of top Malaysian designers, inspirations of international fashion with strongly themed fashion after-parties brought thousands from the region's stylish, fashionable and racing-mad enthusiasts to come together under one roof.  The success of STYLO in providing intriguing lifestyle activities surrounding Formula 1™ earned it a place as one of the most glamorous official highlights of the Singapore GP season when the republic held the first Formula 1™ night-race in the world.

 THE LEGENDARY BARGE 'RIVER'S KING ' WAS THE EXCITING VENUE OF GLOBAL LAUNCH OF MALAYSIA FASHION WEEK ON 28 SEPTEMBER 2016

 STYLO INTERNATIONAL WAS ORGANISER WITH MATRADE

 ALL READY TO WELCOME GUESTS, BUYERS, BLOGGERS, TV AND MEDIA

 TAKEHARU NORO AT RIGHT WITH HIS NIECE

 MERCEDES-BENZ AND FASHION GO HAND IN GLOVE

 LEGEND

 DATO KEE HUA CHEE IN KEITH KEE WITH ROLV REISSIGER

 THE MALAYSIAN IS SHORTER THAN NORWEGIAN

 DATO KEE HUA CHEE LOOKING SPECTACULAR IN KEITH KEE KOUTURE

 EDDIEY, TRIFF AND KAI OF RUZZ GAHARA AND FIZIWOO BACKSTAGE

 KEITH KEE SORTING OUT HIS HEAD GEAR

 STEAMING HOT FASHION

 CARMEN THE RED HOT MODEL

 CARMEN IS TALL TALL TALL!

 HALF A HEAD TALLER THAN DATO KEE HUA CHEE WHO IS NOT A MIDGET ALSO

 MAKE UPPING

 FASHION T MODELS IN PARIS ARE OVER 6 FT!

 BIG SHOES ALSO

 LAST MINUTE TOUCHES

 MODELS

 BON ZAINAL

 JO DISAYA

 FIZIWOO

 KEITH KEE

 TOI THE DRESSMAKER

 TANOTI

 SAKURA

 BILL KEITH

 RUZZ GAHARA

 TAKEHARU NORO IS THE MOST HANDSOME JAPANESE-FRENCH MODEL IN PARIS WITH DATO KEE HUA CHEE THE MOST FABULOUS FASHIONISTA AND BRILLIANT BLOGGER IN OBSERVABLE UNIVERSE

 TAKEHARU IS ALSO A TRAINED MARTIAL ARTISTE AND FIGHTER SO DATO KEE HUA CHEE WAS CAREFUL NOT TO OFFEND HIM

 TAKEHARU HAS THE BEST OF FRENCH AND JAPANESE FEATURES AT 184 CM WHILE DATO KEE HUA CHEE HAS THE BEST CHINESE TRAITS IMAGINABLE 

 EIFFEL TOWER LOOMS!

 MAKING SIGNAGES

 DATO KEE HUA CHEE AND EIFFEL TOWER

 BY THE EMBANKMENT

 NICE CAR!

 NICOLAS SEEGATZ WITH DAUGHTER AND HER BF

 POROSUS CROCODILE BAGS ARE TO DIE FOR

 DATO KEE HUA CHEE LOVES THIS CROCO BAG FROM POROSUS

 TRIFF FROM RUZZ GAHARA AND MODEL

 KEITH KEE AND DATO KEE HUA CHEE ARE THE 2 MOST FAMOUS KEES

 JO DISAYA AT WORK

 JO DISAYA

 FIZIWOO

 BACK TO JO DISAYA

 TAKEHARU AND NIECE

 ANGELINA ONG AND BABY SON ZEPHYR WITH NEIL, WIFE AND GUEST

 AIDI ABDULLAH, DATO SRI DR FARAH KHAN AND WILLIES GAN

 AIDI IS ASSISTANT DESIGNER WHILE WILLIES GAN IS DESIGNER FOR FARAH KHAN LABEL

 STARTING YOUNG IN FASHION

 BLONDE BEAUTIES

 FYZA AND NURUL IN FIZIWOO COUTURE

 NURUL, FYZA KADIR AND DATO KEE HUA CHEE LOOKING LIKE A MILLION EUROS

 3 HOTTIES

 2 HOTTIES

 GLAMSLAM GUESTS

 SHAAN THE DAUGHTER OF DATO SRI FARAH KHAN

 FLORIAN MULLER AND WIFE GINA AND VIPS

 FLORIAN FROM MERCEDES-BENZ FRANCE AND GINA MULLER 

 3 PRETTY FILIPINAS---CHERYL HANSEN AT RIGHT WITH HER 2 GORGEOUS DAUGHTERS WHO IS HALF-DANISH. VERY MAGANDA!

 TG NADIA TUNKU NAQUIYUDDIN AND FRIEND

 VIPS

 VIP, TG NADIA, SHAAN AND DATO SRI DR FARAH KHAN

 SORTING OUT THEIR SEATS

 DATO NANCY YEOH, DATO NORAINI AHMAD THE CHAIRMAN OF MATRADE, DATO IBRAHIM ABDULLAH THE MALAYSIAN AMBASSADOR TO FRANCE AND DATO MOHD ZULKIFLI MOHAMMED, MALAYSIA'S PERMANENT DELEGATE TO UNESCO

 VIPS

 PARIS FASHION WEEK IS HECTIC SO SHE TAKES CATNAP

 AWAKE NOW

 ABU BAKAR YUSOF LIFESTYLE UNIT OF MATRADE AND WIFE

 FABULOUS IN FIZIWOO! NURUL AND FIZIWOO'S MUSE FYZA 

 DATO KEE HUA CHEE JOINS THE 2 LOVELIES

 DATO NORAINI AHMAD THE CHAIRMAN OF MATRADE GREETS VISITORS

 DARYL AT LEFT 

 FYZA KADIR AND DATO KEE HUA CHEE WERE MOST MATCHING COUPLE OF THE NIGHT

 2 BOUNTIFUL BEAUTIES LOOKING LIKE PEAS IN A POD

 EIFFEL TOWER LOOMS AS 'RIVER'S KING' SAILS!

 KAMIL IS BUSY WORKING

THRILLING! 

 DATO NANCY YEOH, DATO NORAINI AHMAD, MALAYSIAN AMBASSADOR TO FRANCE DATO IBRAHIM ABDULLAH AND MALAYSIAN PERMANENT REPRESENTATIVE TO UNESCO DATO MOHD ZUKLIFI MOHAMED

 HAPPY CHAPPIES FROM MALAYSIA!

 CAN YOU BELIEVE THIS SCENE IS FOR REAL? LOOKS SO SURREAL

 BREATHTAKING

 AMAZING

 WHAT A VIEW

 STUNNING BACKDROP

SHOW STARTING SOON!