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#HAPPYBEAUTIFULYEAR WITH WATSONS!
· Watsons Reveals Original Song and Music Video to Welcome Year of Rooster
· Consumer Prizes Worth RM1,888,888 Up For Grabs this New Year
Watsons Malaysia kick started the New Year with a bang when it launched its Chinese New Year campaign. The #happybeautifulyear campaign launch was spearheaded by the Chinese New Year music video featuring the original song ‘Happy Beautiful Year’ with cameo appearances by more than 20 local and international celebrities.
“Watsons is proud to present this highly anticipated music video after the success from the previous year. And we are confident with the quality of the music video production and song arrangement; it will continue to be the favourite amongst Malaysians celebrating Chinese New Year. My sincere thanks to our business partners and Watsons VIP members for continuing to believe in Watsons,” said Caryn Loh, Country General Manager and Head of Watsons Malaysia.
Caryn added, “Chinese New Year is one of our most important campaigns to continuously engage with our customers. Aside from the innovation of products available at our stores during the festive season, this year we are sending across the message of the most beautiful you.”
The highlight of the campaign which was the song and music video was performed live at the launch by Malaysia’s favourite singing duo, Fuying and Sam. And both were accompanied by the leading cast of the music video and fellow celebrity friends including Amber Chia, Alvin Sinclair, Arja Lee, Arfan Aris, Chui Leng, Leng Sisters (DJ Leng Yein and MC Leng Sean), John Tan, Kit Mah, Leng Sean, Nadine Ann Thomas, Nigel Chin, Reem Shahwa, Rubini Sambanthan, Santhawan Boonratana and Wafa de Korte.
And to further amplify the music video and campaign, Happy Polla from Thailand was also given a cameo role in the music video. Happy Polla who has more than 1.5 million followers on social media has a big fan base in Malaysia and ideally a perfect fit to be part of this music video.
“This music video showcases familiar Malaysians scenes and multi-cultural facets of Malaysia. This music video has winning elements of fun, laughter, over the top and humour and is poised to be loved by Malaysians. Also the music video and the original song convey the message of having the beautiful you for this New Year inside and out,” said Danny Hoh, Head of Marketing, Watsons Malaysia in his campaign keynote address to guests, members of the media and bloggers community.
The music video production was shot in November 2016 at various locations in Klang Valley. Watsons is dedicated to produce yet another highly successful music video to showcase the true essence of celebrating Chinese New Year including singing and dancing with lovable music. The music video released on Watsons Malaysia YouTube and Facebook channels respectively has to date surpassed the half million views within 48 hours!
There are also two digital extension versions to further promote the hair care and cosmetic offers in the stores nationwide. The first digital extension version featuring hair care offers made available on Watsons Malaysia YouTube and Facebook channels has thus far received more than half million views in a few days!
“We hope during this New Year, our VIP members will find shopping experience at our stores a unique one. We hope the rewards will benefit them and at the same time sharing this to their family and loved ones,” Danny added in his speech.
At the campaign launch, the main cast and celebrities were joined by Caryn and Danny for the traditional ‘Lou Sang’ ceremony in the midst of key business partners, members of the media and bloggers community.
To further engage Watsons VIP members, Watsons #happybeautifulyear campaign also brings a wholesome celebration by offering RM1,888,888 worth of prizes for the Dip and Win where VIP members spend more than RM80 in a single receipt stand a chance to dip in the happiness box and grab a prize.
Other promotions in conjunction with #happybeautifulyear campaign includes:
· Nationwide savings up to 50%
· FREE CNY Packet with purchase of RM60 and above
· FREE Collectible Mug with purchase of RM150 and above
· FREE Collectible Bowl and Chopstick Set with purchase of RM250 and above
· Exclusive hair offers with RM18 OFF for any purchase above RM118 with any participating hair care brand
· Exclusive cosmetic offers with buy 2 lipsticks with 10% OFF and receive FREE jewellery box with purchase of RM100 and above of cosmetic products.
For more information on Watsons Chinese New Year campaign and promotion, visit www.watsons.com.my/cny2017
Don’t forget to ‘Like’ their Facebook pages and follow Watsons Malaysia official YouTube, Instagram, LINE and WeChat account!
Established in Hong Kong in 1841, A.S. Watson Group is the largest international health and beauty retailer in Asia and Europe with 12,800 stores in 25 markets. Each year, over 3 billion customers and members shop with our 13 retail brands, both in stores and online.
In Hong Kong, they operate over 600 stores under four retail brands – Watsons, PARKnSHOP, FORTRESS, and Watson’s Wine. In addition, they manufacture and distribute high quality drinking water brand Watsons Water, as well as famous juice drinks Mr. Juicy and Sunkist.
For the fiscal year 2015, A.S. Watson Group recorded revenue of HK$151.9billion. They have over 120,000 employees worldwide, including 12,800 in Hong Kong.
A.S. Watson Group is also a member of the world-renowned multinational conglomerate CK Hutchison Holdings Limited, which has five core businesses ‐ ports and related services, retail, infrastructure, energy and telecommunications in over 50 countries.
About Watsons Malaysia
Watsons Malaysia currently operates more than 400 Watsons stores in the country serving more than 3 million customers every month.
Watsons continues to set the standards in the health, wellness and beauty market, providing personalised advice and counselling in health, beauty and personal care on top of its market-leading product ranges, making customers LOOK GOOD, FEEL GREAT every day. Since 2009, Watsons has been the No.1 pharmacy/drugstore brand in Asia Pacific for the 8th year running*.
Watsons is the flagship health and beauty brand of A.S. Watson Group.
* Campaign Asia-Pacific / Nielsen “Asia’s Top 1000 Brands” 2016 survey of over 6,000 respondents.
* “Asia’s Top 1000 Brands” survey – Campaign Asia-Pacific in conjunction with TNS (2008, 2009, 2010, 2011) and
Nielsen (2012, 2013, 2014, 2015, 2016)
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