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Longines
launches new Record collection and celebrates its 185th Anniversary
in Beijing
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Beijing
(China) / Saint-Imier (Switzerland), 16 November 2017 - Swiss watch
brand Longines celebrated its 185th Anniversary in
Beijing, commemorating a legacy of tradition, elegance and
performance at a grand gala evening in the capital's historic
Imperial Ancestral Temple (Taimiao). Headlining the event was the
official launch of the Record collection, the latest emblem of the
brand's watchmaking expertise, as well as the announcement of the
new Chinese Brand Ambassador for Longines, Zhao Liying - a leading
star in the Chinese cinematic universe.
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Record
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This year,
Longines is celebrating its 185th anniversary, and is taking the
opportunity to present its new Record collection. In the Saint-Imier
company's purest watchmaking tradition, these automatic models combine
classic elegance and excellence, aspiring to become the spearheads of
the brand. And there is no shortage of arguments for these exceptional
timepieces, whose movement includes a single-crystal silicon balance
spring with unique properties. A first for Longines, it is certified as
a "chronometer" by the Swiss Official Chronometer Testing
Institute (COSC), a designation awarded to all of the pieces in the
Record collection.
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For more information, please contact
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Longines International Public Relations
2610 Saint-Imier, Switzerland
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