Swiss Watch Gallery presents its signature watch showcase
TIME KULTURE ---Discover Basel
Pavilion Kuala Lumpur . Wednesday 29 July 2015 to Sunday 9 August 2015
Swiss Watch Gallery, the premier Malaysian owned regional luxury watch retailer, presenting arguably the most comprehensive collection of the world’s iconic and sought after watch brands under one umbrella launched its signature watch showcase TIME KULTURE – Discover Basel.
Time Kulture presents the latest in timepiece novelties at Pavilion Kuala Lumpur from Wednesday 29 July 2015 to Sunday 9 August 2015.
Billed as the largest watch showcase in Kuala Lumpur, Time Kulture returns with a world-class assembly of international Swiss watch made brands which include Frederique Constant, Graham, Longines, Maurice Lacroix, Oris, Tag Heuer, Tissot, and Tudor.
Time Kulture was officially launched by Guest of Honour, YBhg Dato’ Abdul Khani bin Daud -
Advertising Director of Tourism Malaysia; Sharan Valiram - Executive Director of Valiram Group, watch brand partners, strategic partners, and Malaysia’s local celebrities as well as emerging personalities.
Among those who graced the occasion included Swiss Watch Gallery guests, members of the media, watch enthusiasts, society and style influencers.
Time Kulture’s theme of Discover Basel gives consumers a taste of Basel and provides a showcase of modern-watchmaking at its best. Watches today plays an enhanced role in one’s daily life – it’s not just an instrument of measuring time but an essential accessory to complement one’s lifestyle.
Time
Kulture, thus provides a platform for individuals to find their perfect timepiece to suit different
lifestyles, moods and occasions which cater to men and women alike.
Time Kulture continues to nurture the growing passionate demand for timepieces and serves as an informative platform for those seeking to purchase and know more about buying their first branded timepiece or simply looking to add to their collection.
This showcase features an exciting and wide selection of watches, which include, iconic, sporty, rugged, classic, edgy, and stylish designs for both men and women alike.
Watch lovers, fans and first time watch buyers will be privy to experience the unveiling of over 1,000 new novelties from these leading brands.
Sharan Valiram, Executive Director of Valiram owned Swiss Watch Gallery said, “Time Kulture offers a compelling showcase of cutting-edge concepts in watch-making, married with innovative designs, style and technology.”
The versatility of this essential accessory has become a must have in the lives of the discerning consumer.
Time Kulture will premiere a salvo of the hottest and top picks from Basel 2015, providing a platform for a seamless interactive showcase where consumers will have first-hand access to many timepieces which will debut here, and enjoy a host of preferential privileges and activities designed specially for this showcase.
At Time Kulture, consumers can also seek professional advice from the Swiss Watch Gallery watch associates who have their pulse on the industry. Swiss Watch Gallery watch specialists attend the yearly SIHH and Basel watch trade fairs and undergo regular brand training to ensure they are kept abreast in the industry.
The 5,100 sq ft. exhibition will features a line-up of leading Swiss brands in an open-plan setting, with each brand having outfitted its own ‘booth’ to stay true to its DNA.
As Time Kulture extends to a lifestyle spectrum, it is only natural that relationships with other
strategic partners are formed. Strategic and lifestyle partners for the showcase include Tourism Malaysia, BMW, Maybank, The Star, Samsung, Sheraton Imperial Kuala Lumpur Hotel, Broker’s London Dry Gin and Uber.
The union of these partners will shape a conceptual lifestyle that is appealing to like-minded clientele, who all share a deep appreciation for the best in class brands with contemporary yet strong heritage backgrounds, and the love of integrating this passion for
timepieces into their everyday lifestyle.
TIME KULTURE Highlights
Oris
1. Owners of Oris watches can have their watches tested by an Oris technician who will check its movement and accuracy on 1st and 2nd August 2015 (12p.m to 9p.m).
During the exhibition period we have tailor-made preferential privileges for this special occasion for acquisitions made during this limited period: • 12 months 0% interest free instalment plan with Maybank card holders • Receive an exlcusive branded gift with every purchase • Receive a specially designed Swiss Watch Gallery travel adaptor when you present your Maybank credit card or BMW White Card • Receive a complimentary sweet treat from TWG Tea and a RM30 Godiva cash voucher with
every purchase
TIME KULTURE Spend Campaign
Be the top spender and win a watch. Winners will be announced after the TIME KULTURE Showcase.
*Shortlisted spender chosen will be asked to answer a simple question in order to win the watch
About Swiss Watch Gallery
Swiss Watch Gallery epitomises the best of Swiss Watch makers featuring a wide collection of iconic fine watch making brands to high-end jewellery brands and luxurious accessories.
The boutiques offers a stylish, elegant and unpretentious ambience that’s worthy of the luxury and lifestyle timepieces and accessories that it carries. Swiss Watch Gallery is wholly owned by Valiram Group.
Swiss Watch Gallery started in Penang international airport in 2001 with 16 brands. Since then, Swiss Watch Gallery’s expansion includes more than 20 watch boutiques in Malaysia and Singapore and retails more than 50 renowned timepiece brands across Malaysia and Singapore.
Swiss Watch Gallery boutiques are located at: Pavilion Kuala Lumpur, Malaysia Tel: +603 2142 9977 Nu Sentral, Kuala Lumpur, Malaysia Tel: +603 2276 6372 KLIA, Domestic Airside, Malaysia Tel: +603 8776 0077 KLIA 2, Domestic Airside, Malaysia Tel: +603 8778 5356 Johor Premium Outlets, Malaysia Tel: +607 590 9388 Gurney Paragon, Penang, Malaysia Tel: +604 218 9499 Komtar JBCC, Malaysia Tel: (TBC) Resorts World Sentosa, Singapore Tel: +65 6723 8025
About the Watch Brands
Frederique Constant
Frederique Constant is an independent family owned watch manufacturer based in Plan-les-Ouates, Geneva. Frederique Constant watches are defined by high quality, differentiation and precision in design and manufacture.
Each of our watches is assembled by hand and extensively controlled with latest equipment to ensure maximum quality. We innovate to offer creativity and exceptional value.
Graham
GRAHAM traces its origins to London clockmaker George Graham (1673-1751) who is considered as the father of modern watch making.
He is known as the father of the chronograph as he invented the start and stop device of the chronograph, the dead-beat and cylinder escapement, the mercury pendulum to compensate the influence of temperature on pendulums, to name a few.
He also built the master clock for Greenwich Royal Observatory which timed most of the 18th century and various science instruments for astronomers and physicists. GRAHAM was revived in 1995 and is today a privately owned Swiss watch company.
GRAHAM SA creates and manufactures its watches in La Chaux-de-Fonds, Switzerland.
Longines
Longines has been based at Saint-Imier in Switzerland since 1832. Its watchmaking expertise reflects a strong devotion to tradition, elegance and performance. Longines has generations of experience as official timekeeper of world championships and as partner of international sports federation.
Known for the elegance of its timepieces, Longines is a member of the Swatch Group Ltd, the world’s leading manufacturer of horological products. With the winged hourglass as its emblem, the brand has outlets in over 130 countries.
Maurice Lacroix
Maurice Lacroix has a "Passion for Progress", conveiving ingeniously breathtaking watches.
The designers and watchmakers continuously develop timepieces which provoke thought and exhibit confidence. Swiss craftsmanship, innovative new ways of depicting time and respect for watchmaking tradition are successfully fused to deliver outstanding watches.
There has never been a better time to invest in a Maurice Lacroix, a horological partner for all of life's moments. The time has come to choose. Your time is now.
Oris
Over 100 years Oris has been making watches in Switzerland. Our watches are purely mechanical and are marked out by their distinctive design as well as the red rotor, the symbol of Orismechanicals. Oris watches are also popular, as celebrities from Formula One, diving, jazz and aviation queue up to wear and support our unique creations.
Tag Heuer
Founded in Saint-Imier in 1860 by Edouard Heuer, it has marked the history of luxury watchmaking by being so innovative that is its only competitor, with a roster of world watchmaking firsts beyond compare: the first oscillating pinion in 1887, still a key component of contemporary chronographs; the Mikrograph of 1916, the first stopwatch accurate to the 1/100th of a second; the first automatic
chronograph movement with micorotor, in 1969; and the first tourbillon driven by belts in 2014, the Monaco V4.
A proud member of the LVMH Group, TAG Heuer has consistently pushed the mastery of time to new levels of luxury performance and precision.
Tissot
Tissot, with its signature ‘Innovators by Tradition’, has been pioneering craftsmanship and innovation since its foundation in 1853. Today, Tissot is the largest traditional Swiss watch brand based on volume and is represented in an impressive 160 countries, across five continents, but it has never forgotten its roots.
Tissot has always had its home in the Swiss watchmaking town of Le Locle in the Jura Mountains and makes Tissot so exceptional. With a broader, more versatile range of high-quality timepieces at an attractive price, Tissot also expresses its commitment to making excellence accessible.
TUDOR
Headquartered in Geneva, Switzerland, the TUDOR collection achieve a delicate balance between elegance and performance.TUDOR has brought elegance into its own as an expression of style and personality, inspired by the retro chic design of the 1950s and 1960s. Classic refinement with a modern twist, where attention to detail and clean lines emphasize timeless style.
Performance is an expression of state-of-the-art technology dedicated to total reliability and evokes the excitement that springs from a passion for speed.
The latter inspired the development of the chronograph watches that have always been at the heart of the TUDOR collection.
About the Lifestyle Partners
Tourism Malaysia
MALAYSIA TOURISM PROMOTION BOARD OR TOURISM MALAYSIA is an agency under the Ministry of Tourism & Culture, Malaysia. Tourism Malaysia focuses on the specific task of promoting Malaysia at all levels. Since its inception, Tourism Malaysia has grown by leaps and bounds and it has emerged as a major player in the international tourism scene.
In 2014, Malaysia registered 27.4 million tourist arrivals and RM72 billion in receipts, making tourism its second largest foreign
exchange earner and the sixth highest contributor to its Gross National Income (GNI).
Malaysia celebrated its fourth VISIT MALAYSIA YEAR (VMY) in 2014 with the theme “Celebrating 1Malaysia Truly Asia”. The promotion of the country continues with the MALAYSIA YEAR OF FESTIVALS (MyFEST) campaign in 2015 with the theme “Endless Celebrations” emphasising the various festivals celebrated by its multicultural society.
Both campaigns are key drivers towards
achieving the country’s target of 36 million tourist arrivals and RM168 billion in receipts by 2020, as outlined in the Tourism NKEA (National Key Economic Area).
Through the Tourism NKEA, collaborative efforts between the Ministry of Tourism and Culture, other Government agencies and the private sector have been enhanced to help secure Malaysia’s position as a leading tourist destination.
The targets set under the Tourism NKEA will be achieved through the implementation of twelve Entry Point Projects (EPPs) clustered under five themes: Affordable Luxury; Nature Adventure; Family Fun; Events, Entertainment, Spa and Sports; and Business Tourism.
BMW
The BMW Group is the leading premium manufacturer of automobiles and motorcycles in the world with its BMW, MINI and Rolls-Royce brands.
As a global company, the BMW Group operates 28 production and assembly facilities in 13 countries and has a global sales network in more than 140 countries.
In 2012, the BMW Group sold about 1.85 million cars and more than 117,000 motorcycles
worldwide. The profit before tax for the financial year 2012 was euro 7.82 billion on revenues amounting to euro 76.85 billion. At 31 December 2012, the BMW Group had a workforce of 105,876 employees.
The success of the BMW Group has always been built on long-term thinking and responsible action.
The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.
As a result of its efforts, the BMW Group has been ranked industry leader in the Dow Jones Sustainability Indexes for the last eight years.
About BMW Malaysia Sdn. Bhd
BMW Group Malaysia is the representative of Bayerische Motoren Werke (BMW) AG in Malaysia with activities that cover the wholesale of BMW, MINI and BMW Motorrad vehicles, spare parts and accessories as well as the overall planning of sales, marketing, after-sales, and other related activities in Malaysia.
The organisation’s presence in the country includes its National Sales Centre (NSC) in
Cyberjaya and BMW Assemby Facilities at the Kulim Hi-Tech Park, Kedah which supports the
Malaysian region and BMW Group Data Centre (GDC), BMW Group Regional Trainining Centre (RTC) in Cyberjaya and BMW Group Parts Distribution Centre (PDC) in Pelepas Free Zone at Port of Tanjung Pelepas (PTP), Johor which supports 22 markets Asia-Pacific.
BMW dealership network covers 36 outlets in various cities in Malaysia.
Maybank
The Maybank Group is Malaysia’s regional financial services leader with an international network of over 2,200 offices in 20 countries namely Malaysia, Singapore, Indonesia, Philippines, Brunei Darussalam, Vietnam, Cambodia, Thailand, Papua New Guinea, Hong Kong SAR & People's Republic of China, Bahrain, Uzbekistan, Myanmar, Laos, Pakistan, India, Saudi Arabia, Great Britain and the
United States of America.
The Group offers an extensive range of products and services, which includes consumer and corporate banking, investment banking, Islamic banking, stock broking, insurance and takaful and asset management. It has over 47,000 employees serving more than 22
million customers worldwide.
The Star Group
Our vision - to be a leading and innovative media group with various touch points to connect with the people – is the driving force behind our commitment to offer better products and services to customers.
Today, The Star media group has presence in 6 main segments: Print, Digital, Radio, TV,
Events and Training, including the Leading English daily – The Star – with over 1.4 million readers.
The Group currently has entities in print (The Star, Red Tomato (a Chinese weekly) and four
magazines), radio (RedFM, CapitalFM, 988 & SuriaFM), digital (The Star Online and StarOnline), and TV (Li TV– Life Inspired, available on ASTRO Beyond Channel 728).
Complementing these media segments are events and exhibitions such as Star Education Fair, CHEER, Perfect Livin, and our training arm (Leaderonomics Sdn Bhd). Through this, we remain steadfast in our commitment to bring to you content that drives action. And to tell stories that must be told, because they have the power to inspire.
Samsung
Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of televisions, smartphones, personal computers, printers, cameras, home appliances, LTE systems, medical devices, semiconductors and LED solutions.
We employ 236,000 people across 79 countries with annual sales of US$187.8 billion.
Sheraton Imperial Kuala Lumpur Hotel
Located in the heart of Kuala Lumpur, the Sheraton Imperial Kuala Lumpur Hotel is an urban oasis for both business and leisure travelers seeking the true Malaysian experience and impeccable service.
Inspired by the finest elements in Asian heritage, the hotel takes its place among the city's grandest landmarks such as Petronas Twin Towers, Kuala Lumpur Convention Centre, KLCC shopping centre and is located within short walks to the light rail transit (LRT) , monorail service & Quill Mall.
Magnificently laid with elegant marble - the centerpiece is most certainly the sweeping staircase from the lobby to the mezzanine. The hotel’s 385 guest rooms reflect designs inspired by Malaysia’s colourful landscape, culture and people.
The hotel offers exquisite food and beverage products in 5 venues and other 5-star facilities such as - 13 meeting options including the magnificent Nusantara Ballroom and @M event level, Link@Sheraton, a Business Centre, splendid massage treatments by renowned Mandara Spa and a free-form swimming pool.
Broker’s London Dry Gin
The brand was created by brothers Martin and Andy Dawson in 2000. Martin had worked in
marketing all his life, mainly in the drinks industry. Andy had worked in the oil industry and was looking for a new challenge. Working with his brother has provided him with that challenge.
Gin is
the only spirit that historically has been produced in England. For that reason Martin and Andy chose a theme for the Broker’s Gin brand that would be recognised around the world for its Englishness – namely a gentleman wearing a bowler hat.
Such a gentleman would typically have been a stockbroker in the City of London, hence the name Broker’s for the brand.
Every bottle of Broker’s Gin is topped with a miniature bowler hat. The bowler hat has become the brand icon and is used in all marketing/promotional material.
Broker’s Gin does not have the heritage of traditional old-established gin brands, but instead uses humour and fun in its approach to the consumer.
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