ZANDRA RHODES AND KRAFTANGAN MALAYSIA TO PROMOTE BATEK AT LONDON FASHION WEEK 2015 IN SEPTEMBER

KEE@FSWMAG.COM

MALAYSIAN TEXTILE DEVELOPMENT PROGRAMME LONDON

A Collaborative Project

Between Dame Zandra Rhodes DBE and Kraftangan Malaysia

Kraftangan Malaysia and the British High Commission are pleased to announce a collaborative project between famous British fashion icon, Dame Zandra Rhodes DBE, and Kraftangan Malaysia, aimed at promoting and creating business opportunities for Malaysian textiles at an international level.

By implementing this working partnership, Kraftangan Malaysia hopes to revive and raise awareness of Malaysian textiles at an international level, make it relevant to current developments in the fashion world and establish its place in mainstream fashion.

As part of the Programme, Dame Zandra Rhodes will be designing a clothing collection under her label, Zandra Rhodes, using Malaysian textiles, supplied by Kraftangan Malaysia and produced by our own local textile producers. 

At the same time, Dame Zandra Rhodes will also be conducting a Mentorship Programme for selected local Malaysian textile producers, to learn and study the standards and prerequisite of textile production of an international fashion industry.

The programme will culminate in a showcase of Zandra Rhodes’s SS16 collection at London Fashion Week from 18 to 22 September 2015. The collection will feature vibrant and exclusive batik and songket, which will be transformed into Zandra Rhodes imaginative daywear and eveningwear.

This will be the first time ever that Malaysian textiles will be featured at London Fashion Week on its official schedule, alongside more established labels like Paul Smith, Vivien Westwood and Versus. 

The Zandra Rhodes Collection will also be presented at the Kuala Lumpur Fashion Weekend 2015, an annual event organised by KL Alta Moda Sdn Bhd (wholly owned by Tradisi Busana PR Sdn Bhd) from 8 – 15 November 2015 at the Malaysian National Visual Art Gallery. 

Present at the Press Conference were Her Excellency, Vicki Treadell, British High Commissioner to Malaysia and Mr. Yusak Mahamud, Deputy Director General (Development) Malaysia Handicraft Development Corporation (Kraftangan Malaysia).

The Zandra Rhodes and Kraftangan Malaysia collaboration was an initiative by Mr Dodi Mohammad of Tradisi Busana PR Sdn Bhd, who is also the architect and organiser of the Kuala Lumpur Fashion Weekend events. Dodi is also organising the presentation and exhibition of the Zandra Rhodes-Kraftangan Malaysia at London Fashion Week this September. 

 The London Fashion Week Show Schedule is also available at www.londonfashionweek.co.uk.