Born in Malaysia, Mi-Ki
is the granddaughter of the late Choong Ah Choy, the “Lorry King” who founded
Choong Keow Lorries in the 1920s and was one of the country’s renowned pioneers
in the lorry transportation industry.
(Source : New Straits Times 2006)
Mi-Ki gained entry into university at age 16. She started working at 19 and by the age of 21, she was selected to represent Malaysia at the Asia’s New Generation – Young Go Getter of the 90s, organized by Asiaweek and appeared in the publication’s lead article. She is not only involved in the family business but has also established other group of companies with her key partners.
She is active in the property development arena through her involvement in the Nusmetro Property Group. Nusmetro has developed quality properties ranging from commercial to residential units. Examples of some of its successful projects include Casa Prima, Sutera Avenue, Taman Sutera Prima, Taman Sutera, Mutiara Heights, Mutiara Idaman and Metro Avenue.
Mi-Ki is the co-founder of Centurise Group and is the Group Strategist. The company is involved in property development, media and IT.
Besides being a property developer, she is also a TV personality on TV show, 'LifeInStyle'. Mi-Ki created, co-produced and hosted the show. In 2006, 'LifeInStyle' is one of the first local television programme to use a magazine format to present a show by incorporating an international feel by featuring international celebrities fused with local celebrities and local content.
(Source : New Straits Times 2006)
Mi-Ki gained entry into university at age 16. She started working at 19 and by the age of 21, she was selected to represent Malaysia at the Asia’s New Generation – Young Go Getter of the 90s, organized by Asiaweek and appeared in the publication’s lead article. She is not only involved in the family business but has also established other group of companies with her key partners.
She is active in the property development arena through her involvement in the Nusmetro Property Group. Nusmetro has developed quality properties ranging from commercial to residential units. Examples of some of its successful projects include Casa Prima, Sutera Avenue, Taman Sutera Prima, Taman Sutera, Mutiara Heights, Mutiara Idaman and Metro Avenue.
Mi-Ki is the co-founder of Centurise Group and is the Group Strategist. The company is involved in property development, media and IT.
Besides being a property developer, she is also a TV personality on TV show, 'LifeInStyle'. Mi-Ki created, co-produced and hosted the show. In 2006, 'LifeInStyle' is one of the first local television programme to use a magazine format to present a show by incorporating an international feel by featuring international celebrities fused with local celebrities and local content.
The list includes super model Cindy Crawford, Fann Wong, Christy
Chung, Anggun, Felipe Massa, with excerpts from Chow Yuen Fatt, Michelle Yeoh
and Leon Lai and many more.
The international feel was further supported by
more than 12 international and world-class brand names that act as sponsors for
the show which includes Mont Blanc, Audermars Piguet, Omega,Carolina Herrera
Fragrance, Marc Jacobs Fragrance, Calvin Klein Fragrance, Vera Wang Fragrance,
Paul Smith Fragrance, Burberry Fragance, True Fitness, The Regent Kuala Lumpur,
BCBG MaxAzria and Maybankard Platinum.
By end of 2007, she also ventured into IT by launching 'MyStyle', a start-up business which she built to sell in 2012. She has also created another reality show called ‘StarCeleb’. She is currently focusing on property development and investments.
In the year 2010, Mi-Ki was nominated to be the panelist for 'Malaysia Young Female Entrepreneur Forum' on 'Building Dreams, Breaking Dominance' and sharing her entrepreneurial journey (MyFren 2010).
In 2011, she was interviewed by BFM 89.9, Malaysia’s first business radio station to talk on Entrepreneurship. In the same year, she was also featured for a 45-minute program 'Entrepreneur' on Astro Awani Channel 501, documenting her life as an entrepreneur where the show aims to inspire Malaysians to achieve their dreams.
In 2012, Mi-Ki appeared on Bella Ntv7, where they feature inspiring and empowered women to share their thoughts and experiences. She was also a speaker for 'Women In Leadership Forum Asia' in 2013.
She also gives her time to different charity work, including Snap-A-Star, a 'LifeInStyle' charity event in aid of The Star Tsunami Relief Fund and The Star South Asian Quake Fund. She also supports Relay for Life's Celebrity Lap in aid of cancer awareness campaign.
As part of her CSR work, Mi-Ki is involved in teaching and mentoring university students from Enactus Malaysia to apply business concept to develop community outreach projects.
By end of 2007, she also ventured into IT by launching 'MyStyle', a start-up business which she built to sell in 2012. She has also created another reality show called ‘StarCeleb’. She is currently focusing on property development and investments.
In the year 2010, Mi-Ki was nominated to be the panelist for 'Malaysia Young Female Entrepreneur Forum' on 'Building Dreams, Breaking Dominance' and sharing her entrepreneurial journey (MyFren 2010).
In 2011, she was interviewed by BFM 89.9, Malaysia’s first business radio station to talk on Entrepreneurship. In the same year, she was also featured for a 45-minute program 'Entrepreneur' on Astro Awani Channel 501, documenting her life as an entrepreneur where the show aims to inspire Malaysians to achieve their dreams.
In 2012, Mi-Ki appeared on Bella Ntv7, where they feature inspiring and empowered women to share their thoughts and experiences. She was also a speaker for 'Women In Leadership Forum Asia' in 2013.
She also gives her time to different charity work, including Snap-A-Star, a 'LifeInStyle' charity event in aid of The Star Tsunami Relief Fund and The Star South Asian Quake Fund. She also supports Relay for Life's Celebrity Lap in aid of cancer awareness campaign.
As part of her CSR work, Mi-Ki is involved in teaching and mentoring university students from Enactus Malaysia to apply business concept to develop community outreach projects.
She has also been
appointed as a Board of Advisor for Enactus Malaysia Foundation in 2013 where
their royal patron is the Raja Muda of Negeri Sembilan.
Mi-Ki also judges at the Enactus Malaysia National Exposition. She mentors the students prior to sending them to compete on an international level representing Malaysia to vie at the Enactus World Cup.
Mi-Ki has done brand ambassador work for some international brands. She was featured in Loreal Kerastase for a brochure campaign in Malaysia and was featured together with Angelina Jolie and Jennifer Lopez.
Mi-Ki also judges at the Enactus Malaysia National Exposition. She mentors the students prior to sending them to compete on an international level representing Malaysia to vie at the Enactus World Cup.
Mi-Ki has done brand ambassador work for some international brands. She was featured in Loreal Kerastase for a brochure campaign in Malaysia and was featured together with Angelina Jolie and Jennifer Lopez.
She was also selected by Mont Blanc for a photo shoot for Harper's
Bazaar and was sent to Shanghai for their 100th anniversary event.
She has been recognized in some of the following categories :
- Malaysia Top Female Entrepreneur award by Top 10 Asia
- Women of Excellence Award
- Award for Appreciating Leadership Excellence - Passion and Commitment
- Appointed as Country Ambassador for Women's Entrepreneurship Day (WED) held in United Nations, New York
- Awarded Golden Phoenix Entrepreneur Award
- Nokia and Prestige’s Top 40 under 40
- Malaysia’s Beautiful Women by Procter and Gamble
- Her World’s Best Dressed List
- Malaysia Tatler's 'The List: The top people you need to know'
For full reference, Wikipedia.
https://en.wikipedia.org/wiki/Mi-Ki_Choong
She has been recognized in some of the following categories :
- Malaysia Top Female Entrepreneur award by Top 10 Asia
- Women of Excellence Award
- Award for Appreciating Leadership Excellence - Passion and Commitment
- Appointed as Country Ambassador for Women's Entrepreneurship Day (WED) held in United Nations, New York
- Awarded Golden Phoenix Entrepreneur Award
- Nokia and Prestige’s Top 40 under 40
- Malaysia’s Beautiful Women by Procter and Gamble
- Her World’s Best Dressed List
- Malaysia Tatler's 'The List: The top people you need to know'
For full reference, Wikipedia.
https://en.wikipedia.org/wiki/Mi-Ki_Choong
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