JOVIAL JOVIAN AND DATO KEE HUA CHEE
Jovian Mandagie x Lazada Spring/Summer 2016 Collection
E-commerce giant, Lazada Malaysia teams up with renowned
fashion designer, Jovian Mandagie to launch a special Spring/Summer 2016 collection.
The Jovian Mangadie ready-to-wear collection is exclusively available for
customers from 21st January 2016 only on Lazada.
“We are thrilled with this exclusive collaboration
with Malaysia’s leading fashion designer, Jovian Mandagie. 2016 is going to be
an interesting year in the fashion category for Lazada and this collaboration
with Jovian Mandagie marks the first of many initiatives we have planned for
the year, said Hans-Peter Ressel, CEO of Lazada Malaysia.
The effortless staple
that is trendy and chic enough for an all-year roster is what defines the Jovian Mandagie x Lazada collection.
Featuring twenty-eight (28) designs that are fully inspired by the
modern-day women who are actively pursuing their career while at the same time
living in style, the collection puts a new perspective to everyday dressing.
“This debut is proof of how
two different brands can merge together to create an impeccable partnership
that fills the gap in our market. The collaboration was a natural move for us
and now with Lazada Malaysia this collection will be accessible to my fans over
the country.
"I want this debut to become a new benchmark for Jovian and Lazada,”
said Jovian Mandagie,
Creative Director of Jovian Ready-To-Wear.
While exemplifying the brand’s knack for functionality
and luxury, the design incorporates crystal and floral beads on 3⁄4-sleeved
blouses and around the upper part of the Baju Kurung.
The injection of
pastel colours, bright colours and prints are displayed on the side-slit
cardigan, long line shirt, peplum skirts, mermaid-cut skirt, pencil and palazzo
pants, giving the collection a contemporary appeal.
Director of Fashion,
Lazada Malaysia, Zain
Suharwardy said, "It was the
right designer at the right time and the fashion team at Lazada is extremely honoured that
we have such a high profiled designer on board with us. This collection is very exciting and it has a distinct look that sets the
fashion trend for 2016. Jovian Mandagie hit the nail on the head with this one!"
Due to its wide-appeal, this collection utilizes a
strong mixture of fabric from the usage of heavily textured chiffon to the
light-patterned ones. It also has touches of woolen tweed for a warmer effect,
cotton jersey for a softer approach, Polly cotton as well as the signature
crepe with an exceptional drape to tease the sense of touch.
Lazada Malaysia will be
hosting a contest giving away exclusive Jovian Mandagie x Lazada 2016
Collection outfits and other attractive prizes. For further information on Jovian Mandagie x Lazada collection
visit http://www.lazada.com.my/jmxlazada/. For details on the fashion
category, log on to http://www.lazada.com.my/shop-womens-fashion/
THIS IS FEMALE TOILET!
About Lazada Group
Lazada
Group operates Southeast Asia’s number one online shopping and selling
destination, with operations in Indonesia (www.lazada.co.id), Malaysia (www.lazada.com.my), Philippines (www.lazada.com.ph), Singapore (www.lazada.sg), Thailand (www.lazada.co.th) and Vietnam (www.lazada.vn).
Operationally
launched in March 2012, Lazada Group has grown rapidly to include approximately
4,000 employees across Southeast Asia. The Company has an online footprint of
more than four million daily visits to its sites and mobile apps, and the
largest Facebook following in Southeast Asia with over 11 million fans.
Lazada
is pioneering eCommerce in the region by providing customers with an effortless
shopping experience with multiple payment methods including cash-on-delivery,
extensive customer care and free returns. Lazada provides brands and merchants
with simple and direct access to approximately 550 million consumers in six
countries through one retail channel.
Lazada features an extensive product offering in categories ranging from consumer electronics to household goods, toys, fashion and sports equipment.
About Jovian Mandagie
As the
glorious Jovian RTW expands in 2014, it continues flourish its course with
eccentric collections such as new editions of the ‘Demi Couture’, ‘J Luxe’, ‘J
Homme’ and ‘J Hijab’.
The engagement of the brand also aspires a collection
made inspired by the popular fashion icon, Gabrielle Coco Chanel, as this
collection exudes her tastes and style with the twist of Jovian Mandagie’s
signature.
This alluring collection is named as ‘Coco by Jovian’ which was
showcased during one of the biggest events, ‘Jovian Mandagie Annual Fashion
Show 2014’.
Again,
ZALORA and Jovian Mandagie never fails to support each other with another
collection collaboration called ‘Chantilly’ where ancient craft and laces were
created beautifully throughout this collection which celebrates romantic
elegance. It was showcased at Avenue K’s rooftop hall.
Achievements
after achievements, Jovian Mandagie’s journey for his RTW line never stops. His
participation in ‘Kuala Lumpur Fashion Week 2014’ (KLFW 2014) gave the crowd an
awe with his designs by showcasing the ‘Pret-A-Porter: Angura Kei’ collection.
Going forward, due to high demand, Jovian Mandagie decides to venture in-depth
in the Muslimah collection named the ‘J Abaya’ which gives the opportunity to
every Muslimah women to look sleek and fashion-forward.
Furthermore,
in conjunction of the support for the breast cancer awareness with the Pink
Ribbon Deeds (PRIDE) Foundation, Jovian Mandagie has collaborated with ZALORA
for another inspiring and tenacious collection called ‘PRIDE’. Profit from this
alluring collection are directed to PRIDE Foundation to aid in their research
and treatment efforts for breast cancer patients.
The
journey of Jovian RTW broadens its way in 2015 by making its debut on its
latest continuation edition of the ‘J Luxe 2015’ and also a new add-on
collection with the name of ‘Gems’ that is inspired by the beauty of gems as
seen through the precious stones.
Also, for Lebaran 2015, the brand
collaborates with ZALORA with a new spin that channels the late- twenties feel
and bold architectural graphics called ‘Art Deco’ collection. This collection
is teamed up with Luna Maya, the renowned stylish Indonesian actress as the
face of the collection.
To make
the brand grows even stronger, a new hijab line that is infused with a graceful
touch that reinforce the classic accent of the label’s artisanal aesthetic was
born, this collection is called as J Hijab by Umie Aida. The hallmark of this
new J Hijab line is inspired by the alluring Malaysian actress, Datin Seri Umie
Aida.
To get
the brand going in this competitive fashion scene, it would not have been
possible without the Jovianistas who has been supporting every year without a
doubt. Today, Jovian RTW offers the experience every woman needs with new
unique collections every season to cater the mass to make sure every woman will
look beautiful even in ready-to-wear.
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