THE NAME---ERMENEGILDO ZEGNA---IS NOT ONLY NEAR IMPOSSIBLE TO SPELL BUT ALSO PRONOUNCE! EVEN I--THE GREATEST LIVING SUPER GENIUS---HAVE TO STOP FOR A NANO SECOND TO SPELL THE NAME SO THE REST OF HUMANITY MUST DEFINITELY HAVE IMMENSE DIFFICULTY.
IRONICALLY THE INITIALS OF ERMENEGILDO ZEGNA IS 'E.Z' WHICH SOUNDS LIKE 'EASY'!
SUCH IS LIFE.
Many quietly use the name 'Zegna' which is shorter and in theory should be easy to get away with but alas, even this seemingly simple name with just 5 alphabets is fraught with danger!
Even the pronunciation is controversial and not easy as pie! Do you say 'Zinia' or 'Zag-nar' or 'See Na' as there are various possibilities!
Don't we all love Leonardo, Mario, Maria and Sophia!
Still, Ermenegildo Zegna is supposed to be the world's best menswear label. I have been to their original factory in Italy and seen how they work so I can vouch their claim to be the world's best can be applauded.
But this label is for the rich as the cheapest entry price for jacket and pants is around RM 14,000! If you a member of the poorer, lower class, there is Z Zegna which starts around RM 8,500 for a suit of 2 pieces.
Their bespoke service called Su Misura starts from RM 13,000 to RM 30,000 to RM 50,000 if you want gold threads. At frequent intervals, a senior retail merchandisisng manager comes to Kuala Lumpur to take your exact measurements which are emailed to Italy where your made to measure suit is handmade and then delivered to Kuala Lumpur. Your stats are kept and you can start ordering new ones which fit your body like a glove unless you lose or gain weight dramatically.
Kings, Sultans and princes, presidents and heads of companies love Ermenegildo Zegna and what is good for them is good for you. But I follow Tun Dr Mahathir Mohamad and wear Lord's Tailor suits which costs RM 2,000 to RM 5,000 for a made to measure jacket and pants! Tun Mahathir has been a customer of Lord's Tailor for 30 years and must have the biggest collection of Lord's Tailor suits by now.
Lord's Tailor has impeccable workmanship and their attention to details and bespoke service is legendary but they have 3 branches in KL so are not in the same league as Zegna. Ermenegildo Zegna does not offer embroidery, appliques or flamboyant detailings so for this I go to Malaysia's best fashion designer Keith Kee who specialises in womenswear but does a spiffy, rock star collection of menswear with lowkey or extravagant embellishments from feathers, sequins all the way to 3-D florals.
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