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Open your heart in Beijing
Rado launches new Centrix Open Heart with brand ambassador Tang Wei
Swiss watchmaker Rado was joined by brand ambassador Tang Wei for the unveiling of the new Centrix Open Heart collection at an exclusive launch event in Beijing today.
The eye-catching watch collection, which was inspired by the romantic legend behind Chinese Valentine's Day, was launched in conjunction with a celebration of the world’s largest Rado boutique, located in the heart of downtown Beijing.
The celebration began with a ribbon cutting at the new 192 square-meter boutique in Beijing Oriental Plaza, followed by a press event and collection launch with Tang Wei at a nearby five-star hotel.
The A-list actress helped to tell the story of the unique east- meets-west timepiece, which was inspired by the Chinese story of the magpie bridge: Rado's way of paying homage to Chinese culture and traditions.
Tang Wei was joined by Chinese artist Tango, who used his talent to further illustrate the romantic tale by creating a live drawing of the Centrix Open Heart on stage.
Chinese storytelling meets Swiss craftsmanship The design of the Centrix Open Heart features symbolic elements that represent the Chinese Valentine’s story.
According to legend, two lovers separated by a cruel fate are able to meet once a year, on the seventh night of the seventh moon, when all the world's magpies fly together and form a bridge to reunite the star-crossed lovers for just one night.
The spirit of this legend comes to fruition on the dial of the Centrix Open Heart. The upside-down crescent-shaped dial leaves the bottom half of the timepiece’s mechanics completely exposed, representing the bridge of magpies upon which the lovers stand.
A stylized keyhole at noon further reveals the beating heart of the automatic movement, symbolizing the seventh moon under which the lovers meet. Diamonds represent the stars in the sky, and the two hands represent the lovers themselves.
The Centrix Open Heart: Tang Wei’s new timepiece At the Beijing launch, Rado unveiled eight new timepieces from the Centrix Open Heart family in a range of striking colours and materials.
Tang Wei made her appearance with the white model, which features twelve diamonds, rose gold colouring, and gleaming white high-tech ceramic middle links.
Commenting on her new timepiece, the award-winning actress and Rado ambassador stated, “Since I was a child, I have heard of the legend of the magpie bridge. And now this story has been transformed into the design of the Centrix Open Heart, bringing back those emotions.
"To me, love is the most important thing in life. The time on our watches is a reminder of each precious moment spent with our loved ones, reminding us that we need to cherish each other.
"The poignant story behind the Rado Centrix Open Heart captures the great moments in life, as if they were eternal love.”
About Rado Rado is a globally recognised brand, famous for innovative design and its use of revolutionary materials to create some of the world’s most durable watches.
Ever since
Its beginnings in Lengnau, Switzerland, Rado has had a pioneering spirit, with the brand philosophy “if we can imagine it, we can make it” still holding true today.
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