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RE: OSiS+ Relaunch Party
Schwarzkopf successfully celebrated the Re-launch of OSiS+ with the unveiling of its new look, new slogan “Made To Create” and the introduction to 5 new products range in addition to the 13 products it had before.
An exclusive cocktail party was held at Zebra Square Kuala Lumpur on 11th May 2016.
General Manager of Schwarzkopf Malaysia and Singapore Richard Gan said “The additional five new products range presents a compelling strategic opportunity as it significantly expands our presence in the premier hair styling brand”.
The new easy-to-style products range are Undercoat – for those seeking hair that falls naturally, frizz busting cream called Tame Wild, Bouncy Curls help to define curly hair, Might Mate, matte cream that helps to create a matte look and waterproof gel Play Tough which gives a solid non sticky hold.
“With this new product range, re-creating the salon look at home is no longer a fussy affair with OSiS+ Made To Create range,” said Richard.
“Be Rough, Be Creative, Be Edgy – represent the concept of OSiS+ encourage you to be when styling your hair,” he adds.
Four celebrity ambassadors were introduced to drive the brand in their salon. The celebrity ambassadors are: i) Kelvin Koh: one of the most sought after stylist with over 20 years hairdressing experience, a director at Monsoon-id salon Kuala Lumpur.
ii) Jimmy Cheng: director of 8 Days Hair Studio which is often the chosen hair styling team for TV programs, Jimmy has spent many years in styling local and international celebrities.
iii) Jenny Lee: stylist from Monsoon Group Singapore, currently artistic director with more than two decade of experience in hair industry.
iv) Eddie Tan: Owner of X’pect Studio, Singapore. Described as the most influential hair dresser in Singapore, Eddie has over 23 years of experience in the hair industry and 18 years of successful salon business.
Among the celebrities who came to support the event were Amber Chia, Joanne Yew 尤凤 音, Lynn Lim, Danny Wan 温力铭, Cheryl Lee李欣怡, Feng Xiang 冯翔), Ice Chu 朱玠霖, Teddy Chin陈立谦, Natalie Ng 小玉, Orange Tan, Wind Lee, Jason Phang 賈森, Dennis Gan 颜小丹, Joelin Wong 黄宣宁, Baki, Supermodel 2016 Jojo Tan, Jasmine Suraya Chin, Lee Yvonne, On FM VJ Liz, VJ Will B, VJ Monster and many more.
The event was supported by models from Amber Chia Academy and clothes from well-known Malaysian designer Joe Chia. Known for his edgy urban designs, Joe offered guests an intimate glimpse of his experimental and distinctively timeless collection.
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OSiS+ by Schwarzkopf Professional
Made to create! OSiS+ – the creative expert in all styling categories
Cool, playful, edgy, tough and trendy: OSiS+, the first look-based styling range by Schwarzkopf Professional, offers products to create demanded signature looks.
The range’s categories Style, Texture and Finish offer an innovative portfolio to prepare, create and round up demanded looks.
Stylists at Schwarzkopf Professional salons and their customers can live up to the claim “made to create” while going for upcoming trends and individualized looks.
Style category: Made to build your style
The new slogan “Made to Create” will be accompanied by the hair styling group brand positioning, underlining OSiS+ leading position as among the top three brand in the premier hair styling product category globally.
Schwarzkopf’s premier hair styling brand, OSiS+ is pleased to unveil its new look and to introduce 5 new products range in addition to the 13 products it currently has, as part of its global re-launching campaign.
“The brand has something for everyone. For long hair, bouncy hair, curls and short hair – OSiS+ has the solution and answer to all your styling essential and needs,” General Manager for Schwarzkopf Malaysia and Singapore Richard Gan says.
Staying true to the brand’s tagline “Made to Create”, the new product line offers unique and easy-to-style range. The premier Undercoat gives porous hair a silky structure and shine – perfect for those seeking hair that falls naturally.
Tame Wild is a frizz-busting cream with inbuilt heat shield which keeps frizzy hair under control up to seven days, or until the next hair wash. The product is fantastic for long hair, giving it an extra shine and defines individual strand.
Bouncy Curls is a styling curl oil gel to encourage and define curls, giving hair a body in natural way. When it comes to texture, the new OSiS+ range raise the bar with Mighty Mate, a matte cream that does exactly what it sounds like; helping to create a matte look with strong long- lasting hold and texture.
The wax works best with short and medium-length hair, immediately making hair look well-style. Waterproof gel Play Tough is a solid non-sticky hold which gives endless hairstyling possibilities.
Meanwhile, best-seller finisher product by OSiS+, Session and Freeze hair spray continue to be the top favourite products among stylist and customers.
“OSiS+ has been around for more than 15 years. With continuous innovation, reliability, quality and technology, the brand has relentless stand strong in the market till today. We have remained a trusted brand among our partners over the years by sticking to these qualities,” Richard says.
“OSiS+ - Be Rough, Be Creative, Be Edgy – represent the concept that we would like to encourage you to be in styling your hair. Our products help you to re-create the salon look at home with ease,” he adds.
Glitzy Launching Party Schwarzkopf play host to an indulgent dinner event to its salon partners for an up-close-and- personal look at the five new product range.
Guests were welcomed with a “live” video feed which transported them back to the days when the brand was incorporated, over a century ago. The night then continues as well-known artist took to the stage to perform.
OSiS+ also introduce four Schwarzkopf celebrity ambassadors who went on stage to style their muse with OSiS+ product range.
From Malaysia, the ambassadors are Director of Monsoon-id Kuala Lumpur and one of the most sought after stylist with over 20 years hairdressing experience; Kelvin Koh and Creative Director of 8 Days Hair Studio who has spent many years styling local and international celebrities; Jimmy Cheng.
From Singapore, the ambassadors are Jenny Lee, who is currently Artistic Director from Monsoon Group Singapore. Jenny brings with her more than two decade of experience in hair styling industry. Last but not least is Eddie Tan from X’pect Studio, Singapore.
Described as the most influential hair dresser in Singapore, Eddie has over 23 years’ experience in the hair industry and 18 years of successful salon business.
Another highlight of the night was a fashion showcase by Malaysian designer, Joe Chia. Known for his edgy urban designs, Joe offered guests an intimate glimpse into his experimental and distinctively timeless collection.
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The OSiS+ range by Schwarzkopf Professional at a glance
STYLE
NEW: OSiS+ Undercoat, Prep, Tube, 75 ml, RRP RM54.00
NEW: OSiS+ Tame Wild, Sleek, Control Level 3, Tube, 150 ml, RRP RM54.00
NEW: OSiS+ Bouncy Curls, Fine Curls, Control Level 3, Pump Gel, 200 ml, RRP RM54.00
OSiS+ Flatliner, Sleek, Control Level 3, Aluminum Can, 200 ml, RRP RM54.00
OSiS+ Upload, Volume, Control Level 2, Pump Lotion, 200 ml, RRP RM54.00
OSiS+ Grip, Volume, Control Level 4, Aluminum Can, 200 ml, RRP RM54.00
TEXTURE
NEW: OSiS+ Play Tough, Polished, Control Level 4, Tube, 150 ml, RRP RM54.00
NEW: OSiS+ Mighty Matte, Matt+, Control Level 4, Jar, 85 ml, RPP RM54.00
OSiS+ Dust it, Matt, Control Level 1, Powder Shaker, 10 g, RRP RM54.00
OSiS+ Volume Up, Volume, Control Level 2, Aluminum Can, 250 ml, RRP RM54.00
OSiS+ Rock Hard, Shine, Control Level 4, Tube, 150 ml, RRP RM54.00
OSiS+ Thrill, Shine, Control Level 3, Jar, 100 ml, RRP RM54.00
OSiS+ Mess Up, Matt, Control Level 2, Jar, 100 ml, RRP RM54.00
OSiS+ Flexwax, Natural Shine, Control Level 4, Jar, 85 ml, RRP RM54.00
FINISH
OSiS+ Magic, Control Level 1, Pump Serum, 50 ml, RRP RM54.00
OSiS+ Sparkler, Control Level 1, Aluminium Can, 300 ml, RRP RM54.00
OSiS+ Freeze, Control Level 2, Aluminum Can, 300 ml, RRP RM54.00
OSiS+ Session, Control Level 3, Aluminum Can, 300 ml, RRP RM54.00
BELOW ARE THE BLOW BY BLOW ACCOUNT OF EVENTS UNFOLDING IN CHRONOLOGICAL ORDER! FROM THE INITIAL SET-UP BEHIND THE SCENES TO THE ARRIVAL OF THE YOUNG, BEAUTIFUL AND BOLD!
1---SET-UP AND BRANDING
2---BEHIND THE SCENE
3---ARRIVAL OF GUESTS ON RED CARPET
4---PHOTOWALL
5---GUESTS BEFORE AND AFTER THE EXCITING EVENT
6---SHOWTIME
7---CELEBRATORY GROUP SHOTS AFTER SHOW
8---TEAM PHOTOS
9---FOOD, GLORIOUS FOOD
10---CELEBRITIES, VIPS AND GUESTS
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