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Although car manufacturing has been temporarily suspended, production of another unique, distinctly British treasure is running at record levels at the Home of Rolls-Royce: the world's most exclusive honey.
A dedicated 250,000-strong workforce in the company's Apiary are set, once again, to exceed their 2020 volume targets for the 'Rolls-Royce of Honey'.
Established in 2017, the Goodwood Apiary comprises of six traditional, English-crafted, wooden beehives, each bearing a polished stainless steel nameplate handcrafted in the company's Bespoke Workshop. Five are named after cars in the Rolls-Royce product family - 'Phantom', 'Wraith', 'Ghost', 'Dawn' and 'Cullinan' - while the sixth, the 'Spirit of Ecstasy', celebrates the marque's illustrious mascot.
Like the 2,000 employees at the Home of Rolls-Royce, the bees are responsible for producing a rare and desirable product. The Apiary project is Rolls-Royce Motor Cars' response to the real and present threat facing Britain's Honey Bee population.
Honey Bees are the principal pollinators of numerous tree and plant species, including many of the fruit and vegetable crops that are crucial to the local agricultural economy around the Home of Rolls-Royce. However, a shortage of suitable forage, primarily caused by habitat loss, has put their numbers under great and growing pressure in recent years.
Hi-res pictures can be found at PressClub or https://bit.ly/35eZSDX
Some trivia facts on bees can also be found below, courtesy of the British Beekeepers Association, Apiculture New Zealand; Australian Honey Bee Industry Council
Thank you for your support as always!
Best Regards,
Joyce Lua
Rolls-Royce Motor Cars Limited
Asia Pacific Office (Singapore Branch)
APAC PR Regional Support
Email: joyce.lua@rrmcapac.com
Mobile : +60-16-200 6142
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Incredible navigational skills
It is now known that bees use the position of the sun to help them know where they are and where they need to go back to; there is now some evidence of sensitivity to the earth's magnetic field too.
It is also worth saying that bees' eyes are sensitive to polarized light, which penetrates through even thick cloud so they are able to 'see' the sun, even when the weather is poor.
Long distance haulers
The distance each bee flies in its life is astonishing. It is possible for bees to fly as far as 5 miles/ 8 kilometres for food, however an average distance would be less than a mile / 1.6 kilometre from the hive. Bees fly about 55,000 miles to make just one pound of honey / 0.45kg, that's 2.2 times around the world. A strong colony therefore flies the equivalent distance from Earth to the moon every day.
Speed merchants
The normal top speed of a worker would be about 15-20mph (21-28km/h) when flying to a food source and about 12mph (17km/h) when returning with nectar, pollen, propolis (resin collected from tree buds) or water.
No acceleration figures currently available.
RPM: The honey bee beats its wings 11,400 times per minute, which makes their buzzing sound.
Wagging the tail
When a scout bee dances in a circle with wings vibrating swiftly, this indicates that the find (pollen, nectar or water) is within 100 metres of the hive.
If the source is further away, the dance will be a "wagtail" roughly in a figure eight with a straight centre section.
The direction in which she runs the centre and the speed of her movements tell how far to fly and in which direction.
The Honey Trap
Romans used honey instead of gold to pay their taxes. Honey was known to the Greeks as the "Food of the Gods."
It was used in WWI to treat soldiers wounds.
It is still used in wound dressings today - medical-grade honey is found to work against bacteria and fungi by creating a moist healing environment that is
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