Sunday, May 1, 2011

THE TWELVE BOUTIQUE; THE OFFICIAL LAUNCH ON 22 APRIL

kee@fswmag.com
This event was held on 22 April 2011


MAXIS AND MIFA MAXIMISE MALAYSIAN FASHION!

A CONCEPT WHOSE TIME HAS COME! FINALLY, KL HAS A MULTI-BRAND CONCEPT STORE FEATURING CUTTING EDGE MALAYSIAN DESIGNERS AT AFFORDABLE PRICES.

INTRODUCING 'THE TWELVE' AT FAHRENHEIT 88...WHERE FASHION COMES ALIVE IN ALL ITS CREATIVITY!


YODA with Bazura Tazri (far right).jpg

Mr Heah Sieu Lay, chairman of mifa, giving his welcome speech.

YODA with Bazura Tazri (far right).jpg

Looking cool and spiffy was T.Kugan, vice-president of Product, Device and Innovation from Maxis

Key Ng, Syeba Yip, Datuk Jimmy Choo, Shalyn Loke (far right).jpg

Key Ng, Syeba Yip, Datuk Jimmy Choo and Shalyn Loke (far right)

Key Ng, Syeba Yip, Datuk Jimmy Choo, Shalyn Loke (far right).jpg

Supermodel Kavita Sidhu was compere.

Key Ng, Syeba Yip, Datuk Jimmy Choo, Shalyn Loke (far right).jpg

At the J.Khan corner which specialises in glam attire and bags and is the first and only Sabah brand to go regional.

Key Ng, Syeba Yip, Datuk Jimmy Choo, Shalyn Loke (far right).jpg

Sasha Rowena and family. She creates the loveliest and rather unique bags so stock them up.

Key Ng, Syeba Yip, Datuk Jimmy Choo, Shalyn Loke (far right).jpg

Dato Tom Abang Saufi with sister Habsah at her corner.

Maxis and mifa launched “The Twelve”, a unique fashion concept store that serves as an extension and continuation of the fashion portal – www.fashionista.my - launched by Maxis on 6 November 2010 at the Malaysia-International Fashion Week. “The Twelve” will promote Malaysian designers and provide them with a platform to showcase and sell their designs to a new target market. The design and concept of the store was inspired and modeled after the established concept stores around the world, such as Colette in Paris and Dover Street Market in London.

Key Ng, Syeba Yip, Datuk Jimmy Choo, Shalyn Loke (far right).jpg

President of MODA Gillian Hung and Shea Soo Pin of Anya Hindmarch.


Key Ng, Syeba Yip, Datuk Jimmy Choo, Shalyn Loke (far right).jpg

Benson Chen with his collection. He creates lovely, sexy shoes!

Key Ng, Syeba Yip, Datuk Jimmy Choo, Shalyn Loke (far right).jpg

Dato Jimmy Choo, Ena Rusli, Hana Tajima-Simpson and Syomir Izwa

Key Ng, Syeba Yip, Datuk Jimmy Choo, Shalyn Loke (far right).jpg

Dato Tom Abang Saufi, Ferhat Nazrin Aziz, Zaireen Dato Seri Ibrahim and Rozie Mastor.


T.Kugan, Maxis’ Vice-President of Product, Device and Innovation said, “As Malaysia’s leading integrated communications service provider, Maxis is committed to enriching our customers’ lives with the latest innovative products and services to match their ever-changing lifestyle needs and demands. Maxis’ creative collaboration with Mifa enables us to provide our 14 million customers with Mifa’s finest fashion offerings, beginning with the Malaysia-International Fashion Weeks 2009 and 2010, the fashionista.my portal and now with the launch of ‘The Twelve’. ‘The Twelve’ will be an ideal location for the hosting of monthly fashion shows to which Maxis customers will be invited. They will also enjoy discounts and special privileges on items at the store. We are delighted to be able to translate the benefits and privileges of Maxis’ involvement in fashion directly to our customers.

Key Ng, Syeba Yip, Datuk Jimmy Choo, Shalyn Loke (far right).jpg

BDA (Bumiputra Designers Association) designers with Mahani Awang and Wirda Adnan the fashion movers and shakers.

Key Ng, Syeba Yip, Datuk Jimmy Choo, Shalyn Loke (far right).jpg

Christina Toh of Shinju Pearls

YODA with Bazura Tazri (far right).jpg

Songbird Ning Baizura who remarkably seems to blend with the busy background.

YODA with Bazura Tazri (far right).jpg

Amber Chia and Andrea Fonseka looking hot in cool shades

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T.Kugan, Melissa Chai and Abigail Wong of Maxis

YODA with Bazura Tazri (far right).jpg

Mahani Awang with Dato Jimmy Choo.


“’The Twelve’ has the dual objective of fostering visibility for the country’s fashion designers, connecting them to global markets. It brings fashionista.my to a new level, providing an additional platform for buyers to touch, see and experience the items which are available for purchase. The fashion concept store also brings the fashionista.my platform beyond business- to-business (B2B) to consumers.”

As the name suggests, twelve Malaysian designers / brands are housed and stocked in the store. The selection criteria of these twelve labels are the wearability and commercial viability of their designs. All of them have ample production capability to provide sufficient products and merchandise for sale at the store and they are fully ready to export their designs. They are currently actively trading with buyers overseas thru www.fashionista.my.

The divine dozen are:

1. TAS Iman by Tom Abang Saufi--- a diffusion line by Tom Abang Saufi that consist of modern Islamic wear like caftans and scarves.

2. Zero to Ten –-- Edgy and trendy ready-to-wear pieces that appeal to the younger mass market.

3. PU3 --- Ready-to-wear apparel that contain both edgy and demure elements

4. uREKA –-- A group of artists under the wing of Lucas Blim offering unique items like stationery, handmade dolls, products from recycled materials,paintings

and other decorative items

5. BDA –-- Selected designers under the Bumiputra Designers Association offer both

ready-to-wear and evening dresses

6. YODA –-- Selected designers under the Young Designers’ Arena catering to a younger

crowd with an edgier approach.

7. Radzuan Radziwill –-- Radzuan’s collection is formal, elegant and lavish, yet affordable and comfortable.

8. Key Ng –-- his collection provides trendy work and casual wear for men and

women

9. Benson Chen –-- amazing shoe from casual sandals to Swarovski-studded heels.

10. Sasha Rowena –--a stunning range of products like handbags, passport holders, phone cases, laptop bags and wallets made of leather and exotic skins like python and ostrich.

11. Shinju Pearls –--stunning yet affordable handmade jewelry crafted with pearls and

semi-precious gems.

12. JKhan –--a beautiful range of casual, day and evening dresses made from high quality fabric with fine workmanship.

YODA with Bazura Tazri (far right).jpgYODA with Bazura Tazri (far right).jpg

Sasha Rowena and her handmade bags

YODA with Bazura Tazri (far right).jpg



An array of activities and events will be conducted in the store throughout the year. The designers will conduct monthly fashion shows and media campaigns to promote their latest collections. Maxis has also set-up a ‘fashionista.my’ kiosk within the store to enable designers and customers to log on to the website and to utilise the full features and facilities of the site, including being able to view full collections online. The kiosk will be manned by assistants who will educate customers on its usage.

The customers of the store will be given a personalised and professional treatment as all the retail assistants are well trained and qualified. Coffee will be provided free of charge to customers, courtesy of the renowned Italian coffee machine brand, De’Longhi.

“The Twelve” is mifa and Maxis’ first step in providing local designers with an outlet to interact and engage with customers on a different level. There are plans in the pipeline to expand the store to include more designers in the future.

The partners involved in the launch of ‘The Twelve’ are Fahrenheit 88, Snips Salon, Monica Lee, De’Longhi, Su’s Cakes, Sakae Sushi, Jade’s Nursery, Andrewsmodels, and GMC Advertising.


About Maxis Berhad

Maxis Berhad with its consolidated subsidiaries (together, ‘Maxis’) is the leading integrated communications provider in Malaysia with 13.92 million mobile subscriptions as of 31 December 2010. Since 1995, Maxis’ Malaysian business has been providing a full suite of communication services on multiple platforms to satisfy the needs of individual consumers, small and medium enterprises, and large corporations in Malaysia.

Maxis has pioneered and led the Malaysian market in providing innovative mobile products and services. It was the first to launch 3G services, Maxis3G, in March 2005. In September 2006 it was among the world’s first to use HSDPA, a high-speed upgrade of the 3G network. In December 2009 it was first to introduce to Malaysia, HSPA+, the latest advancement in 3G/HSPA network capabilities, to further enhance its wireless broadband services.

Maxis is a leading regional content player with 41.5% of non-voice revenue as part of mobile revenue and with over 50% of its customer base being active mobile internet users. It continually explores global and local best partnerships with partners such as Western Union and PayPal to bring the latest relevant content first to customers. Maxis actively builds a local content ecosystem with partners to forward the Malaysian content industry.

It was also the first telecommunication service provider to bring the BlackBerryTM and Apple iPhoneTM smart phones to Malaysia. The company in April 2009 unveiled the first-in-the world commercial near field communication service, which enables customers to use their phones for wave and pay transactions.

Maxis’ growth and strong track record of enabling innovation, excellent customer experience and value to stakeholders have won the company numerous awards over the years which include Asia’s Best Employer Award 2010 from Singapore’s Employer Branding Institute. Maxis was nominated as Best Mobile Operator in 2010’s World Communication Awards for leadership in service innovation.

Maxis’ vision is to bring advanced communications services to enrich its customers’ lives and businesses, in a manner that is simple and personalised, by efficiently and creatively harnessing leading edge technology, and delivering a brand of service experience that is reliable and enchanting.

Maxis has also been active in carrying out Corporate Responsibility programmes to serve the communities. Since 2002 Maxis has been dedicated to working in unison with the Ministry of Information Communications and Culture Malaysia (‘KPKK’) and the Malaysian Communications and Multimedia Commission (‘SKMM’) on the Bridging Communities corporate responsibility programme to increase Malaysian access to the digital platform.

For more information, please visit: maxis.com.my

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