JOVIAL JOVIAN AND DATO KEE HUA CHEE
Jovian Mandagie x Lazada Spring/Summer 2016 Collection
E-commerce giant, Lazada Malaysia teams up with renowned fashion designer, Jovian Mandagie to launch a special Spring/Summer 2016 collection. The Jovian Mangadie ready-to-wear collection is exclusively available for customers from 21st January 2016 only on Lazada.
“We are thrilled with this exclusive collaboration with Malaysia’s leading fashion designer, Jovian Mandagie. 2016 is going to be an interesting year in the fashion category for Lazada and this collaboration with Jovian Mandagie marks the first of many initiatives we have planned for the year, said Hans-Peter Ressel, CEO of Lazada Malaysia.
The effortless staple that is trendy and chic enough for an all-year roster is what defines the Jovian Mandagie x Lazada collection.
Featuring twenty-eight (28) designs that are fully inspired by the modern-day women who are actively pursuing their career while at the same time living in style, the collection puts a new perspective to everyday dressing.
“This debut is proof of how two different brands can merge together to create an impeccable partnership that fills the gap in our market. The collaboration was a natural move for us and now with Lazada Malaysia this collection will be accessible to my fans over the country.
"I want this debut to become a new benchmark for Jovian and Lazada,” said Jovian Mandagie, Creative Director of Jovian Ready-To-Wear.
While exemplifying the brand’s knack for functionality and luxury, the design incorporates crystal and floral beads on 3⁄4-sleeved blouses and around the upper part of the Baju Kurung.
The injection of pastel colours, bright colours and prints are displayed on the side-slit cardigan, long line shirt, peplum skirts, mermaid-cut skirt, pencil and palazzo pants, giving the collection a contemporary appeal.
Director of Fashion, Lazada Malaysia, Zain Suharwardy said, "It was the right designer at the right time and the fashion team at Lazada is extremely honoured that we have such a high profiled designer on board with us. This collection is very exciting and it has a distinct look that sets the fashion trend for 2016. Jovian Mandagie hit the nail on the head with this one!"
Due to its wide-appeal, this collection utilizes a strong mixture of fabric from the usage of heavily textured chiffon to the light-patterned ones. It also has touches of woolen tweed for a warmer effect, cotton jersey for a softer approach, Polly cotton as well as the signature crepe with an exceptional drape to tease the sense of touch.
Lazada Malaysia will be hosting a contest giving away exclusive Jovian Mandagie x Lazada 2016 Collection outfits and other attractive prizes. For further information on Jovian Mandagie x Lazada collection visit http://www.lazada.com.my/jmxlazada/. For details on the fashion category, log on to http://www.lazada.com.my/shop-womens-fashion/
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About Lazada Group
Lazada Group operates Southeast Asia’s number one online shopping and selling destination, with operations in Indonesia (www.lazada.co.id), Malaysia (www.lazada.com.my), Philippines (www.lazada.com.ph), Singapore (www.lazada.sg), Thailand (www.lazada.co.th) and Vietnam (www.lazada.vn).
Operationally launched in March 2012, Lazada Group has grown rapidly to include approximately 4,000 employees across Southeast Asia. The Company has an online footprint of more than four million daily visits to its sites and mobile apps, and the largest Facebook following in Southeast Asia with over 11 million fans.
Lazada is pioneering eCommerce in the region by providing customers with an effortless shopping experience with multiple payment methods including cash-on-delivery, extensive customer care and free returns. Lazada provides brands and merchants with simple and direct access to approximately 550 million consumers in six countries through one retail channel.
Lazada features an extensive product offering in categories ranging from consumer electronics to household goods, toys, fashion and sports equipment.
About Jovian Mandagie
As the glorious Jovian RTW expands in 2014, it continues flourish its course with eccentric collections such as new editions of the ‘Demi Couture’, ‘J Luxe’, ‘J Homme’ and ‘J Hijab’.
The engagement of the brand also aspires a collection made inspired by the popular fashion icon, Gabrielle Coco Chanel, as this collection exudes her tastes and style with the twist of Jovian Mandagie’s signature.
This alluring collection is named as ‘Coco by Jovian’ which was showcased during one of the biggest events, ‘Jovian Mandagie Annual Fashion Show 2014’.
Again, ZALORA and Jovian Mandagie never fails to support each other with another collection collaboration called ‘Chantilly’ where ancient craft and laces were created beautifully throughout this collection which celebrates romantic elegance. It was showcased at Avenue K’s rooftop hall.
Achievements after achievements, Jovian Mandagie’s journey for his RTW line never stops. His participation in ‘Kuala Lumpur Fashion Week 2014’ (KLFW 2014) gave the crowd an awe with his designs by showcasing the ‘Pret-A-Porter: Angura Kei’ collection.
Going forward, due to high demand, Jovian Mandagie decides to venture in-depth in the Muslimah collection named the ‘J Abaya’ which gives the opportunity to every Muslimah women to look sleek and fashion-forward.
Furthermore, in conjunction of the support for the breast cancer awareness with the Pink Ribbon Deeds (PRIDE) Foundation, Jovian Mandagie has collaborated with ZALORA for another inspiring and tenacious collection called ‘PRIDE’. Profit from this alluring collection are directed to PRIDE Foundation to aid in their research and treatment efforts for breast cancer patients.
The journey of Jovian RTW broadens its way in 2015 by making its debut on its latest continuation edition of the ‘J Luxe 2015’ and also a new add-on collection with the name of ‘Gems’ that is inspired by the beauty of gems as seen through the precious stones.
Also, for Lebaran 2015, the brand collaborates with ZALORA with a new spin that channels the late- twenties feel and bold architectural graphics called ‘Art Deco’ collection. This collection is teamed up with Luna Maya, the renowned stylish Indonesian actress as the face of the collection.
To make the brand grows even stronger, a new hijab line that is infused with a graceful touch that reinforce the classic accent of the label’s artisanal aesthetic was born, this collection is called as J Hijab by Umie Aida. The hallmark of this new J Hijab line is inspired by the alluring Malaysian actress, Datin Seri Umie Aida.
To get the brand going in this competitive fashion scene, it would not have been possible without the Jovianistas who has been supporting every year without a doubt. Today, Jovian RTW offers the experience every woman needs with new unique collections every season to cater the mass to make sure every woman will look beautiful even in ready-to-wear.