PUMA RELEASES THE IGNITE DISC SLEEVE
Celebrating the running classic’s 25th year by introducing an evolutionary style
Global Sports Brand PUMA drops a reimagined icon as they pair the legendary DISC System with a sleek contemporary upper and the brand’s IGNITE FOAM technology.
The PUMA DISC System was the brand’s complex and technological solution to an ancient problem- how do you keep those shoes tight without the fuss of laces?
Originally launched in 1991 and named in honor of the plastic disc that featured front and square on the tongue, the system worked as the disc rotated, pulling internal wires that tightened the upper for a comfortable fit.
Adapted into PUMA’s performance footwear, from runners to court shoes the futuristic styles have since been reissued as lifestyle sneakers with the likes of DISC Blaze accruing a massive cult following.
The contemporary iteration of the icon, the IGNITE DISC Sleeve, features PUMA’s celebrated energy returning IGNITE FOAM, an updated and slimmer DISC System, and a minimalist upper for a snug fit.
Sport performance innovation from upper to sole, the new style with its futuristic aesthetic, is as forward thinking as it problem- solving predecessor.
PUMA is one of the world’s leading Sports Brands, designing, developing, selling and marketing footwear, apparel and accessories. For over 65 years, PUMA has established a history of making fast product designs for the fastest athletes on the planet.
PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running &Training, Golf, and Motorsports.
It engages in exciting collaborations with renowned design brands such as Alexander McQueen to bring innovative and fast designs to the sports world. The PUMA Group owns the brands PUMA, Cobra Golf, Dobotex and Brandon.
The company distributes its products in more than 120 countries, employs more than 10,000 people worldwide, and is headquartered in Herzogenaurach, Germany.