World’s Best Badminton on Show at SSPL 2016/17
LIM KIM HENG OF SEN HENG ELECTRONICS GENEROUSLY SPONSORS PURPLE LEAGUE AND RECEIVES AN AUTOGRAPHED SHIRT FROM WORLD CHAMPION POUL-ERIK HOYERV LARSEN (PRESIDENT OF BADMINTON WORLD FEDERATION AND COUNCIL MEMBER OF INTERNATIONAL OLYMPIC COMMITTEE) AND DATO JACK KOH (CEO OF MALAYSIA PURPLE LEAGUE)
POUL-ERIK HOYER LARSEN ALSO AUTOGRAPHS T-SHIRT FOR ELAINE SOH, CHIEF MARKETING OFFICER OF SAMSUNG ELECTRONICS
THE MOVERS AND SHAKERS OF PURPLE LEAGUE---THUMBS UP FOR PURPLE LEAGUE (M) SDN BHD!
LIM YAU YOUNG, DIRECTOR OF PURPLE LEAGUE, POUL-ERIK HOYER
POUL-ERIK HOYER, PRESIDENT OF BADMINTON WORLD FEDERATION AND IOC MEMBER WITH DATO KEE HUA CHEE WHO WAS MESMERISED BY POUL-ERIK'S DAZZLING BLUE EYES!
(From left) Lim Kim Heng, Managing Director of Senheng Electrical Sdn. Bhd., Dato' Jack Koh, CEO of Purple League Sdn. Bhd., Poul-Erik Hoyer Larsen, President of Badminton World Federation (BWF), Elaine Soh, Samsung Malaysia Electronics' Head of Corporate & Brand and Datuk Seri Norza Zakaria, BAM Deputy President posing with the official SS Purple League 2016/17 shirt at Double Tree by Hilton, Kuala Lumpur.
Info on Senheng:
- Malaysia’s largest consumer electrical retail chain with more than 130 outlets nationwide, achieving yearly revenues of above RM1 billion since 2012.
- Founded in 1989 by KH LIM (Managing Director) and his 2 brothers.
Info on Purple League:
- Malaysia’s first professional badminton league, sanctioned by the Badminton Association of Malaysia and the Badminton World Federation, supported by the Youth and Sports Ministry of Malaysia.
- The first season started back in 2014. Season 2016/2017 is the 3rd season with Senheng and Samsung as joint title sponsors, forming the name SS Purple League.
- SSPL 2016/17 has attracted star players from 13 countries such as Olympic champions Markis Kido of Indonesia, Korean international Lee Hyo Jung and China's Zhao Yunlei, World No 1 Datuk Wira Lee Chong Wei, Goh V Shem, Goh Liu Ying, Taiwan international Chou Tien Chen, Tan Boon Heong, Chan Peng Soon, Hendra Gunawan, Tan Wee Kiong (BU Dragons BC), and many more.
- The league is organised by Purple League (M) Sdn Bhd; with CEO Dato’ Jack Koh taking charge with Directors Lim Yau Young, Wong Wei Choy, Ganga Rao.
The objective of the SS Purple League is to create a platform in support of the Malaysian badminton scene while raising the standard of badminton proficiency and contributing towards creating future champions for Malaysia.
(From left) Dato' Jack Koh, CEO of Purple League Sdn. Bhd., Lim Kim Heng, Managing Director of Senheng Electrical Sdn. Bhd., Poul-Erik Hoyer Larsen, President of Badminton World Federation (BWF), Elaine Soh, Samsung Malaysia Electronics' Head of Corporate & Brand and Datuk Seri Norza Zakaria, BAM Deputy President launches the SS Purple League 2016/17 at Double Tree by Hilton, Kuala Lumpur.
Dato' Jack Koh, CEO of Purple League Sdn. Bhd., Lim Kim Heng, Managing Director of Senheng Electrical Sdn. Bhd., Poul-Erik Hoyer Larsen, President of Badminton World Federation (BWF), Elaine Soh, Samsung Malaysia Electronics' Head of Corporate & Brand and Datuk Seri Norza Zakaria, BAM Deputy President poses with SS Purple League 2016/17 sponsors' representatives at Double Tree by Hilton, Kuala Lumpur.
The SS Purple League (SSPL) 2016/17 is poised to erupt now that top players from home and abroad will be doing battle with each other. With the presence of these big names it will surely boost the quality and image of this league.
Despite being only in its third edition, SSPL 2016/17 has attracted star players from 13 countries which underlines the league’s status. Among the foreign players who have signed up are Olympic champions Markis Kido of Indonesia, Korean international Lee Hyo Jung and China's Zhao Yunlei.
Zhao, together with World No 1 Datuk Wira Lee Chong Wei and Goh V Shem, will represent Petaling BC. Goh Liu Ying, one-half of Malaysia’s Olympic silver medallists in the mixed doubles, and Taiwan international Chou Tien Chen will turn out for Puchong United BC, while Tan Boon Heong, Chan Peng Soon and Zulfadli Zukifli will display their talent for Johor side, Muar BC. Just the mention on these star names, especially Chong Wei, is enough to whet the fans' appetite.
The other big names coming are Indonesia's Hendra Gunawan (Kepong BC), Markis and Tan Wee Kiong (BU Dragons BC) and Sony Dwi Kuncoro (Petaling Jaya BC) also of Indonesia.
This will be the perfect platform for our local players, especially the up-and-coming ones with potential, to gain experience on the international stage.
With the keen rivalry between Malaysia's seasoned players and foreign stars, the SSPL will be a great opportunity for players to show their consistency, but more importantly, improve on their game. The fans get the rare chance of catching their favourite players - national or foreign - up close.
Most encouraging though is the fact that SSPL has received the thumbs up from former Olympian Poul-Erik Hoyer Larsen, who is currently President of the Badminton World Federation (BWF) and a Council Member of the International Olympic Committee.
“I believe SSPL is a great platform for the development of badminton in Malaysia especially as it helps to build the confidence of the Malaysian players featuring in international tournaments and then capturing world titles,” Larsen said, who won the 1996 Atlanta Olympics singles gold medal.
Larsen added that the BWF is determined to get more fans to continue supporting badminton globally and believes that this is being accomplished through the SSPL which is the first professional badminton league in Malaysia.
Meanwhile, Chief Executive Officer (CEO) of Malaysia Purple League, Dato’ Jack Koh is optimistic of achieving his objective in bridging the gap between players and fans, regardless whether from within the country or from abroad.
“There will be a number of well-known players competing in SSPL which means competition will be tight. We hope more Malaysians will be part of this globally popular sport. Malaysian fans should be proud as our players have achieved much on badminton's world stage,” he said.
SS Purple League (SSPL) 2016/17 main sponsors Samsung and Senheng Electric are looking to play more important roles in promoting and supporting badminton in Malaysia.
“We believe in Purple League’s initiative to take badminton in Malaysia to a higher level. Therefore, we would love to be a part of this initiative as we want to ensure Samsung is involved in this professional league as we both are on a similar mission,” said Lee Sang Hoon, President of Samsung Electronics Malaysia.
Lim Kim Heng, Managing Director of Senheng Electrics (KL) Sdn Bhd, said that the company's focus is not solely on electronic equipment but also to increase the quality of people's lives through sports.
“Together with Malaysia Purple League, we would like to play our part in helping Malaysians to stay healthy in mind and body through sports,” added Kim Heng.
The SSPL 2016/17 involves 10 teams - Ampang Jaya BC, Bangsar Hawks BC, BU Dragons BC, Kepong BC, Klang City BC, Muar BC, Petaling BC, Petaling Jaya BC, Puchong United BC and Serdang BC – and kicks off towards the later part of the year.
Serdang BC, who will be parading national junior players Lee Zii Jia, Soh Wooi Yik, Ooi Zi Heng and Sim Fong Hau, who all represented Malaysia in the recently concluded BWF World Junior Championship in Bilbao, Spain earlier this month, will be looking to their youngsters for the main prize.
The world's top junior player Goh Jin Wei will be representing BU Dragons BC. Leong Jun Hao, Thinaah Muralitharan, Kisona Selvaduray (Klang City BC) and Chen Tang Jie (Petaling BC) have stepped up from the Junior Purple League to compete with badminton's elite.
The SSPL will feature an array of the world's top players and fans will not have to travel far to catch the action.
The preliminary round-robin stage will be played at the Gem In Mall (Cyber 11 in Cyberjaya) and KLBA Stadium in Cheras while the knockout round will be held in Genting Highlands.
SEN HENG CONTINGENT (EXCEPT FOR ONE VERY OBVIOUS INTRUDER) AS SEN HENG IS ONE OF TWO MAJOR SPONSORS OF PURPLE LEAGUE WITH SAMSUNG, HENCE THE OFFICIAL NAME SS MALAYSIA PURPLE LEAGUE
SEN HENG IS THE NAME TO REMEMBER WHEN BUYING ELECTRONICS---FROM TV TO MICROWAVE OVENS TO SAMSUNG PHONES!
SEN HENG RULES THE ELECTRONICS RETAIL BUSINESS WITH THE LOWEST PRICES AND HIGHEST LEVEL OF SERVICE!
LIM YAU YOUNG, DIRECTOR OF PURPLE LEAGUE AND SEN HENG WITH DATO KEE HUA CHEE
STILL AT ITTHE HISTORIC EVENT
SEN HENG AND SAMSUNG ARE THE GENEROUS SPONSORS WHO FORKED OUT RM 750,000 EACH TO SPONSOR PURPLE LEAGUE TO FIND THE FUTURE LEE CHONG WEI
POUL-ERIK HOYER WAS VVIP GUEST OF HONOUR
LIM KIM HENG OF SEN HENG ELECTRONICS WAS A GENEROUS SPONSOR
DEPUTY CHAIRMAN OF BADMINTON ASSOCIATION OF MALAYSIA DATUK SERI NORZA ZAKARIA
DATO JACK KOH, CEO OF PURPLE LEAGUE (M) SDN BHD
DATO JACK GOH
LIM KIM HENG THE FOUNDER OF SENHENG ELECTRONICS
SENHENG, IS MALAYSIA' BIGGEST, MOST SUCCESSFUL AND LOWEST-PRICED ELECTRICAL RETAIL CHAIN IS A MAJOR SPONSOR OF PURPLE LEAGUE WITH SAMSUNG ELECTRONICS
LIM KIM HENG OF SENHENG
DATO JACK GOH THANKING LIM KIM HENG OF SENHENG ELECTRICAL RETAIL CHAIN WITH 130 STORES NATIONWIDE
ELAINE SOH THE CHIEF MARKETING OFFICER OF SAMSUNG ELECTRONICS MALAYSIA ESPOUSES THE IDEALS AND ASPIRATIONS OF PURPLE LEAGUE
SAMSUNG IS ALREADY A SPONSOR OF BADMINTON ASSOCIATION OF MALAYSIA
CONGRATS ALL ROUND BETWEEN SAMSUNG AND SENHENG
POUL-ERIK HOYER PRESIDENT OF BADMINTON WORLD FEDERATION AND IOC MEMBER
POUL-ERIK HOYER THANKING ELAINE SOH OF SAMSUNG FOR SPONSORING PURPLE LEAGUE
GETTING READY TO LAUNCH PURPLE LEAGUE
DATO JACK GOH, LIM KIM HENG, POUL-ERIK HOYER, ELAINE SOH
VIDEO CLIPS OF BADMINTON'S HIGHLIGHTS
ONE MORE POSE
TOKEN FOR POUL-ERIK HOYER
POUL-ERIK HOYER SIGNS SHIRT FOR ELAINE SOH OF SAMSUNG
POUL-ERIK HOYER SIGNS SHIRT FOR LIM KIM HENG OF SENHENG
LIM KIM HENG, POUL-ERIK HOYER AND DATO JACK GOH HOLDS SIGNED SHIRT BY POUL-ERIK HOYER FOR LIM KIM HENG OF SAMSUNG, ONE OF 2 MAIN SPONSORS
LIM YAN YOUNG, POUL-ERIK HOYER
POUL-ERIK HOYER AND DATO KEE HUA CHEE
THUMBS UP FOR PURPLE LEAGUE!
THE 2 MAIN SPONSORS---LIM KIM HENG OF SENHENG AND ELAINE SOH OF SAMSUNG
LIM KIM HENG OF SENHENG, ELAINE SOH OF SAMSUNG AND LIM YAN YOUNG OF PURPLE LEAGUE
PRESS CONFERENCE IN PROGRESS
LIM YAN YOUNG TAKING MY PHOTO
DATO DJ DAVE AND DATO KEE HUA CHEE
DATO DJ DAVE A.K.A DATO IRWAN SHAH ABDULLAH AND DATO KEE HUA CHEE A.K.A THE DIVINE ONE