H.MOSER 'FUME' DIAL WATCHES CELEBRATE ITS 5TH ANNIVERSARY WITH 3 NEW MODELS IN VARIOUS VERSIONS. PRICES RANGE FROM 15,900 SWISS FRANCS TO 22,000 SWISS FRANCS TO OVER 70,000 SWISS FRANCS FOR THE TOURBILLON VERSION. SIMPLICITY HAS NEVER BEEN SO BEAUTIFUL AND EXPENSIVE!

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MOSER & CIE.: WHEN FUMÉ SAYS IT ALL 

It has been five years since H. Moser & Cie. released their first purely minimalist Concept model, equipped with a dial void of indices or logo. 

Driven by a desire to return to the essential, the Schaffhausen manufacture has redefined the notion of luxury, human watchmaking: by stripping away the superfluous and focusing not simply on displaying the time, but embodying a true expression of emotion. 

The Concept series was so successful that H. Moser & Cie. decided to include it in its collection. The fumé dial has become the brand's signature - even without a logo - so much so that 'fumé' is now automatically associated with H. Moser & Cie. 

In 2020, to celebrate the fifth anniversary of this launch, the manufacture is producing three new models, available in different versions, all released as limited editions, and all fitted with a Concept fumé dial. 

The complete antithesis of timepieces with cluttered dials and unnecessary features, the Endeavour Centre Seconds Concept constitutes a philosophical reflection that was originally presented as a conceptual piece. 

The overwhelmingly positive reaction proved that there was a real need to return to the roots and very essence of watchmaking. 

By showcasing their famous fumé dial - the brand's signature - with no embellishment, indices or logo, H. Moser & Cie. made the unprecedentedly minimal “Concept” aesthetic an integral part of the Endeavour collection’s identity and design language, placing the emphasis on luxury craftsmanship and the beauty of its expertise, often eclipsed by overbearing marketing, to remind us that behind a logo are people: talented watchmakers and dial specialists. 

They have also proved that a genuine luxury product can be identified immediately, even without a visible logo. 

Nowadays, this resolutely minimalist aesthetic has become H. Moser & Cie.'s signature, along with their fumé dials in daring and surprising colours. 

Offering a different image of traditional watchmaking, the Schaffhausen manufacture has fostered new trends, creating timepieces which are classic but never conventional, with a design that overturns received ideas. 

In honour of the fifth anniversary of their Concept series, H. Moser & Cie. has produced three new models available in different versions, which combine graceful proportions, harmonious forms, and high-end finishes with 100% Swiss Made manufacture calibres. 

Available in 5N red gold, white gold or steel, in a three hand version or with a tourbillon movement, with the Endeavour case, the manufacture plays with different tones of its famous fumé dial: the famous Funky Blue and a colour previously unseen in the Endeavour family - aptly named Burgundy - are paired with the sublime brilliance of the diamonds adorning the bezel of the 38 mm model. 

By putting the emphasis on substance rather than labels, H. Moser & Cie. proves once again that simplicity can be both surprisingly effective and unexpectedly powerful. H. Moser & Cie.’s own and unique take on Haute Horlogerie. 

TECHNICAL SPECIFICATIONS – ENDEAVOUR TOURBILLON CONCEPT 

Reference 1804-0221, white gold model, Funky Blue fumé dial, grey alligator leather strap, limited edition of 50 pieces 

Reference 1804-0400, 5N red gold model, Funky Blue fumé dial, brown alligator leather strap, limited edition of 50 pieces Reference 1804-1208, steel model, Funky Blue fumé dial, grey alligator leather strap, limited edition of 50 pieces Case 18-carat 5N red gold, white gold or steel Diameter: 40.0 mm Height: 10.7 mm Sapphire crystal and see-through case back Crown adorned with an "M" Dial Funky Blue fumé with sunburst pattern Leaf-shaped hour and minute hands Movement HMC 804 self-winding Manufacture calibre Diameter: 32.0 mm or 14 1/4 lignes Height: 5.5 mm Frequency: 21,600 vibrations/hour 28 jewels Automatic bi-directional pawl winding system Oscillating weight with engraved H. Moser & Cie. logo Power reserve: minimum of 3 days Original double hairspring Modular one-minute flying tourbillon at 6 o'clock with skeletonised bridges Finish with Moser stripes Functions Hours and minutes Strap Hand-stitched brown or grey alligator leather Steel, 18-carat 5N solid red gold or white gold pin buckle engraved with the Moser logo 

TECHNICAL SPECIFICATIONS – ENDEAVOUR CENTRE SECONDS CONCEPT 

Reference 1200-0215, white gold model, Funky Blue fumé dial, grey alligator leather strap, limited edition of 100 pieces 

Reference 1200-0409, 5N red gold model, Funky Blue fumé dial, brown alligator leather strap, limited edition of 100 pieces Reference 1200-1218, steel model, Funky Blue fumé dial, purple seconds hand, grey alligator leather strap, limited edition of 50 pieces Case 18-carat 5N red gold, white gold or steel Diameter: 40.0 mm Height: 10.7 mm Sapphire crystal and see-through case back Crown adorned with an "M" Dials Funky Blue fumé with sunburst pattern Leaf-shaped hour and minute hands Movement HMC 200 self-winding Manufacture calibre Diameter: 32.0 mm or 14 1/4 lignes Height: 5.5 mm Frequency: 21,600 Vib/h 27 jewels Automatic bi-directional pawl winding system Oscillating weight engraved with the H. Moser hallmark Power reserve: minimum of 3 days Original Straumann® hairspring or double hairspring on the steel model Blue balance bridge on the steel model Finish with Moser stripes Functions Hours and minutes Central seconds Strap Hand-stitched brown or grey alligator leather 18-carat 5N solid red gold, white gold or steel pin buckle 

TECHNICAL SPECIFICATIONS – ENDEAVOUR CENTRE SECONDS DIAMONDS CONCEPT 

Reference 1200-1208, steel model, diamond-set bezel, Burgundy fumé dial, grey alligator leather strap, limited edition of 100 pieces Case Steel, bezel set with 60 brilliant-cut diamonds (1.13 carats) 

Diameter: 38.0 mm Height: 10.3 mm Sapphire crystal See-through case back with sapphire crystal Crown adorned with an “M” Dial Burgundy fumé with sunburst pattern Leaf-shaped hour and minute hands Movement HMC 200 self-winding Manufacture calibre Diameter: 32.0 mm or 14 1/4 lignes Height: 5.5 mm Frequency: 21,600 Vib/h 27 jewels Automatic bi-directional pawl winding system Oscillating weight engraved with the H. Moser hallmark Power reserve: minimum of 3 days Original Straumann® hairspring Finish with Moser stripes Functions Hours and minutes Central seconds Strap Hand-stitched grey alligator leather Steel pin buckle, engraved with the Moser logo 

H. Moser & Cie. was created by Heinrich Moser in 1828. Based in Neuhausen am Rheinfall, it currently employs around 60 people, has developed 14 in-house calibres to date and produces more than 1,500 watches per annum. 

H. Moser & Cie. manufactures parts such as regulating organs and balance-springs, which are used for its own production as well as to supply its partner companies. H. Moser & Cie. is honoured to have a Moser family member with the company as Honorary Chairman and President of the Heinrich and Henri Moser Foundation. 

The aim of the Moser Foundation, created by one of Heinrich Moser’s descendants, is to keep the family history alive and seek out antique pieces for the Moser Museum, located in Charlottenfels Manor, Heinrich Moser’s family home. 

With its substantial watchmaking expertise and highly acclaimed experience in the sector, MELB Holding holds shares in H. Moser & Cie. and Hautlence. MELB Holding is an independent family group, based in the heart of the legendary Vallée de Joux.