AXE MEN NOW BECOME SPACE MEN!
Kee Hua Chee is willing to give up his durian spikes and change into space suits if invited to board the suborbital spacecraft Lynx
Yes, this is not a typing error and I never make mistakes since I am a living divinity and God's representative on earth like the Pope except I am younger, taller, healthier, better looking, sexier, flamboyantly dressed and have direct access to Jesus and Buddha plus Virgin Mary and Kuan Yin.
Where were we?
Ah yes, AXE as in the men's care brand of fragrance, facial wash, shaving products, deodorants, shower gel, shampoo and everyhing a guy needs. AXE is USA's biggest selling men's deodorant so that says a lot!
Now they are searching for a Malaysian astronaut to fly into outer space! Yes, like what Dato Sheikh Muszaphar Shukor did! But with much less training since this is not a major scientific expedition and you are not expected to discover the Unified Field Theory or meaning of life.
You will join 21 others from across the world onboard the suborbital spacecraft named Lynx and jet into outer space for the ride of your cotton-pickin' life!
Read below and apply!
The images below were taken by my Leica at Sultan Lounge at Mandarin Oriental Kuala Lumpur
AXE girls
AXE women
AXe deodorant are made from these
Go join this academy now!
AXE is next!
Fahd Rafeal's hair is all set for outer space
This TV star, model and actor Fahd Rafeal is surely going places with his stunning hair! I love his crowning glory! That's one way to stand taller than most
Julie Woon at work
AXE boss Herry Budiazhari, Marketing Director of Unilever Malaysia
AXE brand manager Daniel Lim
Buzz Aldrin
The Space Man cometh
The new AXE deodorant delivered from outer space to Herry Budiazhari, marketing director of Unilever Malaysia
Below;
Ashlee Ng, brand building manager of Unilever Malaysia, Herry Budiazhari marketing director of Unilever and Daniel Lim, brand manager for AXE
Kee Hua Chee is the new Space Cadet!
AXE launches search for next Malaysian astronaut
AXE unveils AXE Apollo Space Academy in
conjunction with the launch of AXE Apollo deodorant body spray
AXE is
going where only few have gone before: a trip to space. To recruit cadets for this epic journey, AXE
is creating the AXE Apollo Space Academy (A.A.S.A) with space legend, Buzz
Aldrin. By joining A.A.S.A at
AXEApollo.com, guys and girls will have a chance to compete for a trip to space
on a flight with international space agency, Space Expedition Corporation (SXC).
Yes. Actual space.
AXE
Malaysia embarked on a nation-wide search for the individual that aspires to be
something more – a national hero. Inspiring ordinary Malaysians to go beyond
their boundaries, the budding astronaut will have the opportunity to be with
the stars, and return heroically as the pride of the nation.
Why space?
There’s no bigger hero than an astronaut, and AXE wants to give fans a chance
to experience an adventure unlike any other.
In the biggest product launch in its 30-year history, AXE is asking guys
and girls from 60 countries around the globe to sign up for the A.A.S.A by creating
their astronaut profile on AXEApollo.com and telling the world why they deserve
to go to space.
Ladies, you’ve
been warned.
Globally, AXE has seen much success with its “fresh” and “masculine”
fragrances such as Anarchy and Provoke. AXE Apollo follows in the same vein,
turning a guy’s naturally masculine scent into a sophisticated statement. In
developing the fragrance for Apollo, AXE worked with world-renowned fragrance
consultant, Ann Gottlieb, the “nose” behind AXE fragrances for over 20 years.
AXE Apollo’s confident blend of clary sage and sparkling fruits on top gives a
teasing and fresh first impression.
“Since its local launch in 2010, AXE has continuously provided
Malaysians with memorable life experiences. The possibility of sending what
would only be the second ever Malaysian to space is an exciting one for us here
at AXE, and for the nation. We wanted to do something out of this
world, literally, and help guys feel like heroes. We put priority on
engaging our fans beyond grooming. It is our way of developing a deeper
relationship with our consumers. The AXE Apollo campaign is further proof that AXE strives to
provide Malaysians with lifestyle experiences to treasure. We are calling out to all Malaysians to grab
this unique opportunity.
When guys look, smell and feel their best, they have more confidence.
This is why the new AXE Apollo deodorant body spray is perfect with its fresh
and clean scent, combining fresh sage with crisp mandarin and smooth
sandalwood. Girls love a hero, and nothing beats an astronaut, so we named the
product in this spirit” said Herry Budiazhari, Marketing Director, Unilever (Malaysia) Holdings Sdn Bhd.
Nothing beats an astronaut. Ever.
Together
with the AXE Apollo body spray, the AXE Apollo Space Academy will generate
interest amongst those who have always dreamed of what was beyond earth. As an
experience like no other, participants stand a chance to join the privileged
few who have encountered the freedom and boundlessness of space.
“Space
travel for everyone is the next frontier in the human experience,” said Buzz
Aldrin, legendary astronaut and pilot of the historic Apollo 11 spacecraft that
landed on the moon in 1969. “I’m thrilled that AXE is giving the young people
of today such an extraordinary opportunity to experience some of what I’ve
encountered in space.”
AXE has
partnered with SXC to secure 22 seats aboard the suborbital spacecraft, named the
Lynx. SXC, led by CEO Michiel Mol, operates XCOR Aerospace’s Lynx
suborbital space plane that takes passengers more than 100 kilometers into
space, achieving astronaut status.
“The AXE
Apollo launch is the biggest and most ambitious in the AXE brand’s 30 year
history,” said Tomas Marcenaro, global Vice President for AXE. “For the first time, we’re simultaneously
launching one global competition in over 60 countries offering millions of people
the opportunity to win the most epic prize on earth. A trip to space – yes,
actual space.”
The
pathway for Malaysians to become a national hero begins by signing up at
AXEApollo.com. Contestants will then be required to garner support from fellow
Malaysians via online voting, before being shortlisted to be part of the
national challenge. Here, only the best will be chosen to represent Malaysia at
the AXE Apollo Space Academy camp in Florida, United States.
Sign up
for a chance to go to space by joining the A.A.S.A at AXEApollo.com. Terms and conditions apply. The all new AXE
Apollo deodorant body spray is available in stores now.
About
AXE
AXE, a leader in men’s care, is an iconic
personal care brand around the world that helps guys look, smell and feel their
best. The Unilever-manufactured brand is available in a line of deodorant
body sprays, deodorant and anti-perspirant sticks, shower gels and hair care
products. AXE is the No. 1 men’s grooming brand in the U.S., excluding
shaving hardware, and achieved this status only seven years after launch.
Including deodorant body sprays, AXE is the largest men’s deodorant brand in the
U.S.
The brand’s mission is to help give
guys confidence with grooming products that reflect individual personality and
lifestyle.
About
Unilever
Unilever is one of the world’s leading
suppliers of fast moving consumer goods with operations in over 100 countries
and sales in 190. Consumers buy 170 billion Unilever packs around the world
every year, and our products are used over two billion times a day. We have
more than 171,000 employees, and generated annual sales of €46.5 billion in
2011. More than half our sales are generated in emerging markets (56% in
2011). Working to create a better future every day, we help people feel
good, look good and get more out of life with brands and services that are good
for them and good for others. Our portfolio includes some of the world’s best
known brands such as Knorr, Hellmann’s, Lipton, Dove, Vaseline, Persil, Cif,
Radox, Sure and Lifebuoy.
Our ambition is to double the size of
our business, while reducing our overall environmental impact (including
sourcing, consumer use and disposal). We are also committed to doing what we
can to improve health, nutrition and hygiene, with goals to help more than a billion
people take action to improve their health and well-being, as well as to source
all our agricultural raw materials sustainably by 2020. Supporting our three
big goals are more than 50 time-based targets in the Unilever Sustainable
Living Plan.
Unilever has led the Food Producers
sector in the Dow Jones Sustainability World Indexes for 14 consecutive years.
In 2012 we were also named leader of the Food and Beverage supersector. We are
included in the FTSE4Good Index Series and attained a top environmental score
of 5, leading to inclusion in the FTSE4Good Environmental Leaders Europe 40
Index. In 2011 Unilever led the Climate Counts Company Scorecard and for the
second year we topped the list of Global Corporate Sustainability Leaders in
the GlobeScan/SustainAbility latest annual survey (2012).
Space
Expedition Corporation (SXC)
Space Expedition Corporation (SXC) will
offer daily commercial flights into space as of 2014 on the XCOR Aerospace’s
Lynx suborbital reusable launch vehicle. Participants will have a life-changing
experience when viewing our planet Earth from 100+ kilometers and achieving
astronaut status. The Lynx is a two seat
fully reusable spaceplane that is designed and built by XCOR Aerospace (XCOR).
SXC is the launch customer of this space vehicle that comfortably takes off and
lands as a normal airplane from regular airports. The Curacao airport in the
Caribbean will most probably be the first location – and first purely
commercial Spaceport – outside the USA. The flexibility of the Lynx spacecraft
makes it possible to operate from almost any commercial airport. XCOR and SXC have sold over 200 flights to
date. The Lynx’s full reusability ushers in a new era for the aerospace
industry, potentially foreshadowing future superfast long range environmentally
friendly travel outside our atmosphere. It is this vision that made KLM
airlines decide to offer a partnership to SXC in 2010. The company is led by
CEO Michiel Mol who has a strong international track record in IT (founder
LBi), Formula 1 (founder Sahara Force India Formula 1), and Marketing (founder
Guerilla Games) among other pursuits. www.spacexc.com
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1 comment:
Oh your articles, n headlines, Haha !
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