Friday, July 15, 2016

PIAGET CELEBRATES THE SUNNY SIDE OF LIFE WITH 'SUNNY SIDE OF LIFE' HIGH JEWELLERY COLLECTION AT RECENT PARIS COUTURE WEEK

KEE@FSWMAG.COM

Taking A Walk On The Sunny Side of Life:
New Piaget High Jewellery Collection Makes Its Radiant Debut At Paris Couture Week

 JESSICA CHASTAIN IS PIAGET'S AMBASSADOR


Global Brand Ambassador Jessica Chastain and VIP guests get a first look at the flamboyant jewellery pieces
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Bright and dazzling, The Sunny Side of Life turned heads as it made its brilliant entrance during one of the most important fashion gatherings of the year.

During the Paris Haute Couture Week, Piaget introduced its latest collection of jewellery creations and fine watches celebrating a life filled with radiant moments.

Jessica Chastain dazzled the assistance with her Sunny Side of Life necklace full set of diamonds. 
 FAMOUS BALLERINA DOROTHEE GILBERT



She was joined at the summer party by friends of Piaget including ballerina Dorothée Gilbert wearing a fantastic one of a kind necklace and earrings set with emeralds and diamonds, the photographer James Bort and French singer/songwriter Marina Kaye wearing a gorgeous Sunny Side of Life necklace set with pink sapphires, diamonds and tourmalines.
SINGER MARINA KAYE 

At the hotel Potocki, a grand palace in the heart of Paris, guests discovered the charismatic elegance and contagious joy of the Maison’s 150 latest pieces inspired by the radiance
that comes from a sunny disposition. 



Mesh-woven gold work necklaces, feather marquetry diamond cuffs, scintillating fiery marquise diamond watches, every playful creation was more dazzling than the next.
 CHEF JEAN FRANCOIS PIEGE

Following the presentation of the collection, guests enjoyed a sumptuous dinner created by chef and long-time friend of Piaget Jean-François Piege with a special menu evoking the luscious aesthetics of the collection.

About Piaget
The unique allure of Piaget lies in the audacity of its style. Charismatic and flamboyant, dazzling watch and jewelry creations embody the radiance that defines the Maison. 

This passion for daring creativity was born in La Côte-aux-Fées, where Georges-Edouard Piaget set up his first workshop in the family farmhouse and devoted himself to producing high-precision movements. 

This was back in 1874 and marked the start of an ever-growing reputation. In 1943, the company took a decision that would prove crucial to its future by registering its brand name. 

Faithful to its pioneering spirit, in the late 1950s Piaget set about designing and manufacturing the ultra-thin movements that would become one of the Maison’s signatures and leave a lasting imprint on the art of watchmaking.

But Piaget has also always represented a style: a marriage of gold and an explosion of color, new shapes, precious gems, and dials made of hard stones. Swept to new heights of creativity driven by Yves G. Piaget, the Maison’s jewelry collection grew in an original direction with a resolute emphasis on color, giving birth to the iconic Piaget look. 

Building on over 140 years of history, the ever-bold Maison continues to innovate by offering jewels in motion, elegant and extravagant High Jewelry collections, as well as remarkable watches. In a world unconstrained by boundaries, Piaget the watchmaker-jeweler continues to explore unexpected creative possibilities, turning gold, stones and gems into brilliant works of art.

Piaget has demonstrated a longstanding commitment to supporting cinema and the arts. In February 2017, Piaget will once again be serving as Premier Sponsor of the Film Independent Spirit Awards for the tenth consecutive year.

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#SunnySideOfLife #PiagetHighJewellery
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Jessica Chastain
18K white gold ring set with 1 oval-cut diamond (E-VVS2, approx. 4.07 cts), 40 baguette-cut diamonds (approx. 2.00 cts) and 42 brilliant-cut diamonds (approx. 0.93 ct)
G34HK400

Sunny Side of Life Necklace in 18K white gold set with 135 marquise-cut diamonds (approx. 28.94 cts) and 1 cushion-cut diamond (approx.  4.21 cts).

G37LX900




Marina Kaye
18K white gold necklace set with 1 oval-cut unheated pink sapphire from Madagascar (approx. 10.18 cts), pear-shaped pink tourmalines, marquise-cut diamonds and brilliant-cut diamonds
G37M9200




Dorothée Gilbert
18K white gold necklace set with 1 pear-shaped emerald from Zambia (approx. 5.31 cts), 1 pear-shaped emerald from Zambia (approx. 2.28 cts), 223 brilliant-cut diamonds (approx. 25.68 cts), 37 round-cut demantoid garnets (approx. 12.64 cts), 53 round-cut green tourmalines (approx. 9.39 cts), 16 round-cut emeralds (approx. 3.26 cts), 8 triangle-cut diamonds (approx. 0.80 cts), 2 triangle-cut demantoid garnets (approx. 0.60 cts), 1 triangle-cut emeralds (approx. 0.20 ct) and 1 triangle-cut green tourmaline (approx. 0.20 cts)
G37M4300



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