Friday, January 13, 2017





Patrick Goi is a man of many talents. Besides being the founder and managing PANGOI, Goi is an accomplished chef, ballroom dancer and recognised sommelier.

After nine years working in the fashion and beauty retail industry, Goi decided the time has come for him to set out on his own.

Known for his infectious energy, the affable Goi set up PANGOI Group Sdn Bhd in 2014 with the aim to redefine the world of fashion via its flagship brand name ‘PANGOI’.

As the founder of PANGOI, Goi’s primary responsibility is to expand the group’s market in Malaysia and beyond particularly the Asia Pacific and Middle-East.

‘We maintain a good rapport with our existing and potential clients and principals. I also head the research team, where we look into the demands and needs of our customers. I guide and train my marketing team.”

Managing a new company in a highly competitive environment may sound daunting to some but Goi embraces all these head on.

“New products are being launched almost on a day-to-day basis, which means I have to be on my toes all the time in order to be updated with the latest trends, which will help me reach out customers more effectively,” he explains.

Goi has been working very hard to learn about the inner dealings of the industry via communication and networking skills.
“It helps with my confidence and I am now very motivated to make it big with PANGOI.

“Working in the marketing line has taught me to be creative and innovative to reach out to the customers. Most importantly, it has taught me the key to success is to have a good attitude,”

Born in Bukit Mertajam, Goi made the bold decision to leave the comforts of home for Kuala Lumpur at the tender age of 17 despite objections from his family.

“It wasn’t easy and I knew that. So even though I started from the very bottom of the ladder, I was still optimistic and motivated,” he recalls.

He reminisces the long hours spent as part time promoter for different beauty products.
“It was tiring working and studying for my Diploma at the same time but it was worth it. As soon as I completed my studies, I began working at a department store,"

It was not long before he was promoted to a department manager position. And Goi was only 21.

"I did not stop there. I knew I had to do more so I moved to the beauty and cosmetics industry as an assistant marketing manager for Total Image,”

This decision offered better career prospects and allowed him to work during the day and attend classes in the evening.

Once he completed his double degree in Economics and Business Management from the University of Greenwich, Goi found himself already in love with the fashion industry.

That was how his relationship with Alfio Raldo began.

“My first week on the job at Alfio Raldo was the longest and most tiring week in my life. I felt nervous to start a new chapter but at the same time, motivated to hold such a great responsibility in the company,’ 

Despite being new, this driven personality soon proved him to be a fast learner.

“It has always been about the end results for me and I made sure to put my skills to great use.”

The strategy proved fruitful. Within the first three months working for the company, Goi succeeded in getting the products listed on permanent counters in several department stores.

How did he achieve the feat in such a short span?

“Persistence, persistence and persistence,” he laughs.

Goi still finds time to pursue his other interests.

 “I love to cook and even participated in a cooking show on 8TV entitled Hot Chefs. I am also a Latin dancer and had taken part in international ballroom competitions overseas representing Malaysia!”

“When I am not cooking or dancing, I like to watch movies and listen to music. When I feel like breaking into a sweat, I find squash a great way to keep healthy.”

With a prospective MBA and a successful local fashion brand slowly making its way into the international market within the next five years, he has quite a journey of self-discovery waiting for him.

Under the leadership of the passionate and visionary founder, Patrick Goi, PANGOI strives to become a dynamic brand. PANGOI team is motivated and fully devoted to realise the promising prospects of the company.

Key values the company promote include honesty, passion, results, communication and sharing of knowledge.

“It is essential for PANGOI staff to uphold these values to achieve our collective goal.”

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PANGOI Group Sdn Bhd was established in 2014 by Patrick Goi, who is also its managing director.

Riding on its founder’s vast experience in the retail industry, the company produces mainly leather lifestyle products and merchandises.
Although a new player, the company strives to maintain the highest standards for materials and workmanship. PANGOI remains committed to carefully upholding the principles of quality and integrity that define the company.

The company’s products represent the unique combination of Malaysian attitude, superior product quality, durability and commitment to customer service.

PANGOI aims to fulfill women’s desires to own high quality yet affordably priced handbags, wallets and purses.

PANGOI creates fresh new looks to appeal to modern women not only in Malaysia but across region from Australia to Middle East.
Goi is engaging designers from Australia, Indonesia and Dubai to design and produce PANGOI handbags and purses where rich details are paired with technical innovation.

Today, PANGOI products are available at six outlets in Malaysia. It is opening its first international outlet in Istanbul soon. 

To ensure all are able to enjoy his handbags, Goi has introduced PG for PANGOI, a much more affordable line that encapsulates PANGOI’s elegant and upscale designs.

The intention of this line for PANGOI was to make inexpensive fashion available for all.
Apart from PANGOI brands, the company also carries other well-known international brands such as David Jones and Ekey. 
To design and produce leather products that are:
· Versatile and suitable for various occasions
· Aesthetic yet practical
· High quality, comfortable and stylish

PANGOI is a clever play of its founder’s surname Goi. Pan, which means 'every' or 'all' in English, is added at the front to signify the brand will fulfill women’s desires.

G is predominantly notable in the logo to represent the founder’s surname. It symbolizes the uniqueness of PANGOI and its concept of “confident, stylish fashion.”


The targeted customer base of PANGOI is the 18 to 45 year old consumers. Therefore, the design and concept of each store is to offer a comfortable, fresh and friendly ambience to shoppers.
With warm colours, interesting and creative interior designs as well as an appealing display of products, customers are able to shop in relaxed and enjoyable atmosphere.

Are you looking for any business opportunity? We offer partnership business, opening boutique & franchising. Fashion Boutique business opportunity, for information please contact
Patrick Goi
+6 0126330988

- Founder and Managing Director of PANGOI
-Last 12 contestant of 8TV’s Hot Chef
-Former Program Host of 8TV’s Hot Chef Getaway
-Latin Dancer
-Certified Sommelier


Chef Wan Uses Top Quality Ingredients When Cooking. Chef Wan Buys Pangoi Ladies Handbags For His Loved Ones. Because Quality Matters.
PANGOI believes that a brand ambassador is someone that embodies our corporate identity in appearance, demeanor, values and ethics.
For that, after much consideration, PANGOI is proud to announce Datuk Redzuawan Ismail or popularly known as Chef Wan has been appointed as the Face of PANGOI.
Chef Wan is a professional chef, television host, food critic, author, actor, entrepreneur, cultural ambassador, and motivational speaker.
Chef Wan has hosted a string of international TV shows, and is still tirelessly putting Malaysian cuisine and the country in the international spotlight.
Chef Wan has won several awards for the gourmet food books he has written. In 2009, he received the Best TV Celebrity Chef award at the Gourmand World Cookbook Awards in France.
Chef Wan, undoubtedly one of the famous Malaysians on the international arena, is well known for being fussy about quality.
Every time we watch him cook we know that he only uses high quality ingredients to ensure a delicious meal. That in essence gel very well with what PANGOI is all about.
As a brand, PANGOI remains committed to carefully upholding the principles of quality and integrity.
As a person, Chef Wan is one very intimate person. He is super warm and friendly with his fans and that endear him to so many people wherever he goes. In short, he appeals to people of all races and ages.
Similarly, Pangoi creates not only the highest-quality leather handbags and wallets but also boast timeless designs that inspire women of many backgrounds regardless of race and age.
It was indeed a natural choice for PANGOI to partner with the ever delightful Chef Wan.
Chef Wan is also a synthesis of successful professional chef and a doting family man. Many people knows of how he loves and takes care of his mother, kids, family and friends. This is also a trait that PANGOI wants to evoke – that PANGOI handbags and wallets are made with love for our loved ones.
Despite leading a busy life, Chef Wan is also very stylish and modern, and has a lot of personality. And yes, his fashion sense is pretty incredible that goes hand in hand with PANGOI.

Above all, Chef Wan 'is still current’ and is fantastic role model to all.
PANGOI believes that Chef Wan is timeless and ageless, which PANGOI brand is striving for.

Humble, accomplished in culinary world, entertainment and in life, I am thrilled to welcome Chef Wan to PANGOI.


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