PHOTOS BY CANON POWERSHOT SX710 HS
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DATO KEE HUA CHEE WORE KEITH KEE
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MERCEDES-BENZ STYLO
ASIANFASHIONFESTIVAL PRESENTS
“STYLO, THE FASHION SLAYER”
PRESENTING STYLISH, AVANT-GARDE LOOKS FROM
EMERGING AND RENOWNED INTERNATIONAL DESIGNERS
EXACTLY MY TASTE!
The
Mercedes-Benz STYLO AsiaFashionFestival
2017 entered its third day at KL Gateway Mall with a vampire-inspired,
gothic-themed international designers showcase, “STYLO, The Fashion Slayer” featuring
awe-inspiring looks from four emerging designers and seven established
designers.
There
was an unmistakable element of sultriness and class in the elaborate red and
black cinematic set-up despite the dark, sepulchral theme. Embracing the
night’s theme, some of the guests came dressed to the nines in cloaks, seductive
evening gowns and sexy make-up as they mingled and moved along the STYLO red
carpet.
The
night began with a show by Paris-based designer, SERO with a collection
incorporating the Zeitgeist – the unique spirit of the current era, into
garments to draw a self-portrait of our time. Inspired by contemporary art and
subculture, SERO’s collection depicts layers of the most representative
elements of current phenomenon onto his designs.
This
was followed by a timeless and modern collection by Italy-based Japanese
designer, Yojiro Kake. Showcasing his passion for western menswear, Yojiro
combines modern tailoring techniques with his love of rich volume and detailed
decoration, seeking visual impact. Just like children’s dreams – romantic and
innocent with a touch of ephemeral anxiety, Yojiro’s collections are always
full of surprises.
Next
was a showcase of modern, feminine, sports luxe by London-based designer, Judy
Wu. Wu’s aesthetic highlights the strength and sensuality of all female kind
with the added intricate embellishments and engineered colour blocking,
balanced between artistry and wearability through an eclectic mix of fabrics.
Following
that, six quirky, simplistic and chic looks were presented by designers, Tan Li
Chen ( Malaysia ) and Lin Yu Bo ( China ) for Shanghai label, This Nor That.
The
fashion shows then took a brief intermission with a performance by the
exceptionally talented rapper Ashtin Sanjiv from local talent group Keep It
Local who got the crowd bopping along with him.
The
fashion shows then resumed with Artina Bordir of Indonesia who presented “Glam
Indonesia”, a range of casual, formal and evening wear inspired by the ocean
and reflected in the handwritten indigo batik combined with recycled denim,
white Garut weaving fabric and floral embroidery. Next up was Shaibal Saha of
Bangladesh who showcased flowy, neutral-coloured ethnic wear and Chimmi Choden
of Bhutan who showcased artistic Bhutanese-inspired designs with a modern twist.
Also showcasing was Merdi Sihombing of Sumatra who showcased “eCUT/IKAT”, an
environmentally-friendly collection achieved with traditional weavers from the
Indonesian islands; Narda’s of the Philippines who introduced loose, stylish lounge
tops and pants made from ikat textiles and natural fibres; Fara Mas of Iran who
presented beautifully streamlined cuts and colours; and Nuansri of Thailand who
showcased the natural look and feel of hand-woven and hand-knitted hemp from
the villages of Mae Rim, Chiangmai.
The night drew to a close with a grand
parade photo opportunity with models, designers and festival sponsors on stage.
Partners and sponsors of MBSTYLOAFF
2017 include KL Gateway Mall,
Neutrogena, Auchentoshan Whisky, Mantra Rooftop Bar & Lounge, Trinidad
Tobacco, Truefitt & Hill, Robb Report, Luxury Guide, Airbus Helicopters
Malaysia, Fraser Yachts, A Cut Above, Keep It Local, Nestle® Kit Kat®, The
International SeaKeepers Society Asia, Fashion Revolution, VistaJet, LOGO,
Makeup Miracle and BIMS International.
About STYLO
Launched with
Mercedes Benz in 2007 by SPB Tuanku Nur Zahirah, the Raja Permaisuri Agung and
Dato' Jimmy Choo, STYLO was conceived as a fashion and lifestyle
fringe event in celebration of the 10th year of F1 racing in Sepang. The first STYLO event, held in March 2008 was called the STYLO KL Fashion Festival. 5 months later, it
entered Singapore with Mercedes Benz as its principal sponsor for the launch of
the first ever F1 night race in Singapore and was called STYLO
Singapore Fashion Festival.
Two years later
it was renamed as the Mercedes-Benz STYLO Fashion Grand Prix. Subsequently,
STYLO spread its wings beyond Malaysia’s borders
with events organised in fashion partnership with Mercedes Benz in Delhi,
Mumbai, Prague and Mexico City as it celebrated the combination of speed and
fashion.
Next came Jakarta
and London in 2011.
In conjunction
with Mercedes-Benz’ 150th anniversary celebrations in 2012, Mercedes-Benz STYLO Asia Fashion Week (AFW) was born and held
its first AFW concurrently as the STYLO Fashion Grand Prix.
Malaysian
External Trade Development Corporation (MATRADE) and STYLO became partners in 2013 with the Malaysia
Fashion Week. It is the country's first B2B fashion initiative; in 2015
Malaysia Fashion Week brought RM126 millions of soft exports to the country.
The MFW runs concurrently with the AFW, bringing participants from over 17
countries to Malaysia every November.
This year, the
Malaysia Formula One will no longer be held in March but in October. STYLO will be showcased as a fashion show at the
evening of the Mercedes Benz Petronas F1 party.
However, in
maintaining the tradition of having a fashion event every March since 2008, the
Mercedes Benz STYLO AsiaFashionFestival has been created in March featuring Autumn
Winter and classic collections from top Asian designers for a B2C showcase.
These include accessories designers such as hair, make up, bags and shoes.
SHOWTIME!
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