Friday, August 5, 2011

GUCCI 1921 COLLECTION TO CELEBRATE GUCCI'S 90TH BIRTHDAY

kee@fswmag.com
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To celebrate Gucci's 90th anniversary, this renowned fashion house has released, since July 2011, an entire collection devoted to GUcis' most famous and iconic items, from clothes to shoes and bags and yes, those must-have-or-die bags with bamboo handles!
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Yes, they all look familiar and of course they are since they were the trendsetters when first introduced. Today, they look as fresh and au courant which simply proves a great design lasts nearly forever and when revamped to suit our current era, well, these designs should last forever!

Everything you admire and love about Gucci have been refreshed, modernised an reinterpreted so everything looks smashingly new yet have their genesis years or even decades ago! From the double G logo to horsebit to background logos, all have been given the Frida Giannini treatment and they look dazzlingly irresistible.

I particularly like the logo sewn onto the shoes and other items which reads 'G.Gucci Firenze 1921' which of course gives the impression it was made in 1921 and how magical of you to maintain them in such pristine condition! G.Gucci stands for Guccio Gucci who founded the label in 1921 before his kids and grandson lost it all to Investcorp and Domenico de Sole who brought in Tom Ford. Tom Ford, who was once a model and aspired to be an actor, dragged Gucci from the dregs to the topmost superstar layer where it is safely ensconced under the manicured hands of current Creative Director Frida Giannini.
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1921 COLLECTION

CELEBRATING 90 GLORIOUS YEARS
Gucci'S 1921 Collection, an exclusive range of men's and women's ready to
wear and accessories, was conceived to celebrate the House's 90th anniversary in 2011.

"Throughout this year we are celebrating Gucci's anniversary in many different ways, and with this
special commemorative collection I wanted to pay homage to the icons, craftsmanship and luxury
materials for which the House has become renowned since its founding by Guccio Gucci in 1921,"
explained Creative Director Frida Giannini. "Each item in the collection tells a story, representing a
chapter within the House's rich narrative history."

The collection will carry a new trademark, G. GUCCI Firenze 1921, with a stamp appearing inside the
accessories, on belt buckles and printed on metal travel tags. Highlights of the 1921 collection include
special editions of the New Bamboo, the New Jackie, and the Horsebit Chain handbags, produced in
calfskin and crocodile, in dark brown, pink, khaki, cherry and bottle green. Also in calfskin are two
vintage-inspired menÊs travel suitcases, embossed with the historic Diamante pattern.
Subtle references to motifs include the celebrated Crest on zip closures and tassels and bamboo
detailing on wallets, while the original Gucci green from the archives lines the inside of the women's
and men's moccasins. A nod to Gucci's equestrian roots comes with horse-riding boots and the classic
horsebit loafer, in smoky shades of calfskin or crocodile. As one would expect, leather is the
protagonist throughout the collection, even on timepieces. Nappa covers the entire quadrant of the
1921 women's watch and a leather embossed Diamante pattern characterizes the wristband of the
men's G Coupé deluxe version. Leather also envelops the limited edition sunglasses with a metal
plaque in 18 karat gold. Meanwhile a silver and gold bangle gives a new take on the Horsebit
bracelet.

The horsebit, bridles swaying to form loose Gs, the Crest with its historical armor, sequences of color, a
scroll that resembles a trompe lÊoeil label, are all printed on the carré foulard and ready to wear. The
new design covers printed shirts in silk cotton blends and silk twill and also lines the double-breasted
trench and the cashmere suede blazer. The sartorial construction and meticulous handwork make for a
precious collection.

The 1921 Collection will debut in select Gucci boutiques worldwide and on gucci.com from July.

ABOUT GUCCI
Founded in Florence in 1921, Gucci is one of the world's leading luxury fashion brands. With a
renowned reputation for quality and Italian craftsmanship, Gucci designs, manufactures and distributes
highly desirable products such as leather goods (handbags, small leather goods, and luggage), shoes,
ready-to-wear, silks, timepieces and fine jewellery. Eyewear and fragrances are manufactured and
distributed under license by global industry leaders in these two sectors. Gucci products are sold
exclusively through a network of directly operated boutiques (317 DOS as of December 2010) and a
small number of selected department and specialty stores.

www.gucci.com