LORD'S SPRING/SUMMER 2015 COLLECTION WAS SHOWN AT NATIONAL VISUAL ARTS GALLERY DURING KL FASHION WEEKEND ALTA MODA PRESENTATION.
LORD’s Spring/Summer 2015 Fashion
Show – An Italian Holiday
November
2014 – LORD’s
celebrates 40th Anniversary with a vibrant but relaxed Spring/Summer
2015 collection at the KL Fashion Weekend.
LORD’s today showed its Menswear
Spring/Summer 2015 collection inspired by the the Mediterranean sea. The line,
designed by Kenny Loh, reflects an Italian holiday by the Mediterranean Sea
with a relaxed and fun feel across the pieces.
JAMES NG WAS THE STAR OF THE SHOW
The show started with an
exclusive live performance by violinist extraordinaire, Dennis Lau, who is
known for his explosive violin performances.
The collection featuring crisp palette of
azure blue, bright blue, lemon yellow, cayenne red and tropical green –
contrasted with neutral beige, white and greys – is a
display of relaxed colours of summer.
Key pieces spread out across the 30
ensembles showcased the tailoring prowess of LORD’s as well as highlights some of the key trends of 2015 – a
slim bright blue double breasted jacket, a playful cayenne red suit, a bright
lemon yellow jacket, a textured denim finish jacket and bright multi-coloured
shirts.
Styling was kept simple and minimal to ensure
that the focus remained on the strong masculine silhouette of the softly
tailored jackets with precise shoulders, bold shirts and slim pants.
Each
outfit was luxurious elegance at its best, with LORD’s traditional tailoring qualities that have made the brand so
famous and successful evident throughout the collection – fine fabrics,
patterns and meticulous workmanship of the garments underpinned the entire
collection.
The fashionable crowd at the event included
Datuk Prof Jimmy Choo, British designer Zandra Rhodes, Ning Baizura, Harith
Iskander, Keith Foo and Amber Chia, who walked out in a chilly red suit
designed especially for her, with Ashton, in a very cute matching red suit.
The show once again displays the new
direction on LORD’s in offering quality, stylish and affordable ready-to-wear
sartorial to the fashionable Malaysian men, whilst keeping its well known
tailoring tradition.
About
LORD’s
LORD’s is the new flagship brand of Lord’s Tailor – marking a new
direction that the company is taking to introduce its own ready-to-wear line,
yet keeping their iconic characteristic, which is exquisite tailoring. With 40 years of
experience in precise tailoring, LORD’s is today one of Malaysia’s leading
men’s fashion brand – with Prof. Datuk Jimmy Choo leading the helm as our
brand’s most passionate ambassadors. The LORD’s ready-to-wear collection is
born from an absolute commitment to workmanship, the perfect fit and an
unswerving attention to styles that cater to all different moments in life.
Today’s LORD’s is one of Malaysia’s most famous family driven enterprises. We
continue to strive to combine our roots of traditional tailoring and fresh
details into our designs to create a ready to wear collection that exudes
confidence, stylish accents and distinctive looks.
LORD’s history in the menswear industry in Malaysia is unprecedented –
with 40 years of experience of impeccable made-to-measure tailoring, creating
the finest bespoke garments for the crème de la crème such as legendary boxer
Muhammad Ali, former prime minister Tun Dr Mahathir, internationally renowned
shoe designer Datuk Jimmy Choo, famous Hollywood actor Mel Gibson and
Malaysia’s favourtie sportsman Datuk Lee Chong Wei.
In recognition of the company’s dedication
to the perfect men’s apparel, Lord’s Tailor’s founder and Master Cutter, Mr
Robert Loh, was recently awarded The BrandLaureate Great Entrepreneur Brand
Icon Leadership Award 2013. Lord’s Tailor was also previously awarded the
pretigious BrandLaureate Signature Award 2012 and SMEs BestBrands Awards for
Product Branding Retail Category – Premium Custom Made Apparel 2010 and 2011.
In 2011, Lord’s Tailor was also recognized as one of the Top 100 Growing SMEs
in Malaysia.
LORD’s flagship store, which opened last
year, can be found on Level 6 Pavilion KL.
1 comment:
Awesome coverage on Lord's Tailors show! Thank you Dato' Kee Hua Chee!
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