“50 SHADES OF RED” : MERCEDES-BENZ STYLO ASIAFASHIONFESTIVAL CELEBRATES
ITS 10TH ANNIVERSARYKELLY JAGAN, FORD SUPERMODEL 2009 WITH MALAYSIA'S BEST AND MOST TALENTED COUTURIER KEITH KEE WHO WON MERCEDES-BENZ STYLO ASIA FASHION FESTIVAL'S 'BEST DESIGNER SHOWCASE OF 2016/17'
PERFECT EMBODIMENT OF 50 SHADES OF RED!
DATO KEE HUA CHEE IS PERFECTLY SUITED FOR EVERYTHING IN KEITH KEE KOUTURE SUIT AND BESPOKE BAG BY ASIA'S BEST BAG DESIGNER ILLIZA HO
STYLO announces Fashion Gateway Through China Program to benefit Malaysian and Asian designers
Malaysia’s most anticipated fashion event, the Mercedes-Benz STYLO Asia Fashion Festival ( MBSTYLOAFF), celebrates its 10th anniversary with five nights of entertaining fashion shows and extravagant after-show parties for which it is renowned.
Conceived as a lifestyle and fringe event to mark the 10th year of F1 racing in Sepang at the newly opened Pavilion Kuala Lumpur 10 years ago, MBSTYLOAFF’s 10th year anniversary celebrations this year will see it being held at Kuala Lumpur’s newest mall – KL Gateway Mall in Bangsar South.
MBSTYLOAFF’s “50 shades of RED”-themed nights of glamourous fashion entertainment from May 2nd till May 6th, pays homage to classic icons of fashion, TV and movies past and present.
In a press conference and agreement signing ceremony with event partners at Mantra Rooftop Bar and Lounge today, President & CEO of STYLO International and Chairman of MBSTYLOAFF, Datuk Nancy Yeoh-Reissiger said, “We started STYLO as a lifestyle event in support of the Malaysian F1 Grand Prix race 10 years ago, and I’m proud to say that it has gone on to become one of the most visible and anticipated fashion events in the region.”
THE ORGANISERS AND SPONSORS
THE ORGANISERS AND SPONSORS
STYLO International’s many fashion events through the years include :
2007: Hilton Hotel Kuala Lumpur – STYLO launched by the Raja Permaisuri Agung featuring the Supremes
2008: Launch of Pavilion, Pavilion Kuala Lumpur 1st Anniversary Celebration of Mercedes-Benz STYLO
2009: Lake Garden featuring Kuala Lumpur City Hall (DBKL)
2010: HGH Convention Centre, Sentul featuring Slumdog Millionaire
2011: Thean How Temple & Kuala Lumpur Tower (KL Tower)
2012: Chin Woo Stadium
2013: The Launch of Aloft KL Sentral
2014: Hap Seng Star / Poppy at P.Ramlee
2015: The Strand featuring Bloomberg
2016: Launch of the new Zouk/Trec, Tun Razak Exchange
2017: Launch of KL Gateway Mall, Bangsar South 10th Anniversary Celebration of Mercedes-Benz STYLO
Mercedes-Benz Vice President of Sales and Marketing for Malaysia, Mark Raine said, “Mercedes-Benz is proud to celebrate a decade of creative partnership with STYLO International - a partnership that has taken us on many wonderful journeys filled with great moments and experiences, various secret locations in and around Kuala Lumpur, and fabulous designs. Just like our cars, fashion has its own creativity and precision that reinvents itself over time.”
The partnership between STYLO and Mercedes-Benz has resulted in many fashion events around the world :
2008 - STYLO & Mercedes-Benz Singapore for Formula 1 (F1) Singapore
2009 – STYLO & Lamborgini for Formula 1 (F1) Singapore
2010 – STYLO & Mercedes-Benz India for Formula 1 (F1) India, Mumbai
2011– STYLO & Mercedes-Benz India for Formula 1 (F1) India, Delhi 2011 – STYLO at London Fashion Week launch
2012 – STYLO at London Summer Olympics
2013 – STYLO & Mercedes-Benz in Mexico City
2014 – STYLO & Mercedes-Benz in Prague Malaysia Fashion Week in Paris
2015 – Malaysia Fashion Week in Paris
2016 – Malaysia Fashion Week in Paris
At the press conference, Yeoh-Reissiger announced the expansion of STYLO’s regional footprint to China through its latest endeavor, the Fashion Gateway Through China program which is designed to create fashion trade opportunities by matching Malaysian and Asian design creators with Chinese and International clothing and accessories manufacturers and investors in Yiwu, Zhejiang.
Yiwu is the world’s wholesale fashion and merchandise capital and home to sprawling wholesale market complexes and the soon-to-be-launched 32.5ha Binwang 158 Cultural Creativity Park which houses five areas namely fashion, accessories, handicraft, technology and film. The city boasts of 500,000 international trade buyers yearly and recorded a RM142bil sales turnover in 2016.
“Yiwu presents the perfect opportunity to capture the global purchasing power of the Chinese, Russians and Middle Easterners as it is the heart of international wholesale merchandise trading.
"STYLO China will enable Malaysian and ASEAN designers to access Chinese investors through technology and physical showrooms,” she said. “What designers need right now is to be able to produce at the right price and quality and distribute their products through the right channel. In this day and age, e-commerce is inevitable. STYLO China will be the fashion showroom and creative centre for Asean designers with Chinese investors.”
The Mercedes-Benz STYLO AsiaFashionFestival opens on May 2nd with Fashion Oscars presents My Fair Lady, celebrating a night of glitz and glamour honouring the designers and their muses. On Day 2, Neutrogena presents Happy Skin featuring colourful, creative styles. Day 3 offers a glimpse into the dark side of fashion with a horror-themed night filled with sultry, goth looks in STYLO, The Fashion Slayer.
Day 4 presents the dapper Mafioso styles of men’s fashion, inspired by the hit movie, The Godfather. MBSTYLOAFF 2017 culminates on Day 5 with the Scarlett Masquerade Ball, “Beauty and the Beast” and the Mercedes-Benz STYLO Awards Gala featuring six awards namely Lifetime Achievement, Designer of the Year, Most Promising Designer, Most Creative Influencer, Best Designer Showcase of the Year and Industry Award to honour the best performers and most promising names, and contributors to the local and Asian fashion scene.
Sponsors and partners of the MBSTYLOAFF include KL Gateway Mall, Neutrogena, Auchentoshan Whisky, Mantra Rooftop Bar & Lounge, Trinidad Tobacco, Truefitt & Hill, Robb Report, Luxury Guide, Airbus Helicopters Malaysia, Fraser Yachts, A Cut Above, Keep It Local, The International SeaKeepers Society Asia, Fashion Revolution, VistaJet, Makeup Miracle, BIMS International.
DATO NANCY YEOH THE PRESIDENT, FOUNDER AND OWNER OF STYLO INTERNATIONAL, STYLO ADVISOR DATO PROFESSOR DR JIMMY CHOO AND MOST HANDSOME VICE-PRESIDENT OF MERCEDES-BENZ SALES MARK RAINE WHO IS EXPECTING HIS SECOND CHILD IN JUNE. WHY NOT A POODLE?
MOVERS AND SHAKERS OF MERCEDES BENZ STYLO ASIA FASHION FESTIVAL 2017
STANDING ROOM ONLY FOR ALL THE SHOWS AS EVERYONE CLAMOURS FOR TICKETS! MINE ARE LOCKED UP IN MY MAYBANK VAULT IN AMPANG PARKSUPERMODEL KELLY JAGAN IN SUPER COUTURE GOWN BY KEITH KEE, MALAYSIA'S MOST TALENTED AND OUTSTANDING COUTURIER
KEITH KEE WON MERCEDES-BENZ STYLO ASIA FASHION FESTIVAL'S 'BEST SHOWCASE DESIGNER OF 2016/17'
UNLIKE ME, KEITH KEE ALLOWS HIS CREATION TO SHINE AS HE IS IN ALL BLACK
KEE RULES OK!
AT MANTRA THE HOTTEST WATERING SPOT AT BANGSAR VILLAGE II
DATO KEE HUA CHEE IN KEITH KEE KOUTURE AND ILLIZA HO BAG
HOT STUFF. DATO KEE HUA CHEE IN KKK (KEITH KEE KOUTURE) AND ILLIZA HO BESPOKE BAG (RM 6,000)
KEITH KEE AND MUSE KELLY JAGAN
ERIC AND MOSES LAW
THE DESIGNING DUO BEHIND 'TANGOO', THE BEST AND MOST SUCCESSFUL YOUTH-ORIENTED LABEL AT 1UTAMA
THE MOST BEAUTIFUL DESIGNING DUO ARE HAZEQ RAHMAN AND DESIGNER OF BLUBELLE NADIA RAZAK---THEY LOOK LIKE 20 YEAR OLD TWINS BUT ARE NOT EVEN RELATED BUT HOW COME EACH HAS DIMPLES?
NADIA RAZAK DID MALAYSIA PROUD LAST DECEMBER BY WINNING FASHION ASIA'S 'ASIA TOP YOUNG DESIGNER' AWARD IN CHONGQING, CHINA. GOOGLE HER NAME AND READ MY BLOGSPOTS ON HER!
DESIGNERS ASHLEY WONG AND BRANDON TAN
BON ZAINAL THE SUCCESSFUL AND CREATIVE MENSWEAR DESIGNER AND CALVIN THO
SYAZWAN AND SEXY MALE MODEL, DUNNO WHY I BOTHERED TO ADD MALE AS IF HE LOOKED REMOTELY FEMALE
KEITH KEE AND KELLY JAGAN
TANCY TAN AND DANIEL BETSOS
ROLV REISSIGER AND EQUALLY HANDSOME 19 YR OLD SON ALEXANDER REISSIGER. I BELIEVE EACH IS AT LEAST 7 FT TALL
DATO PROFESSOR DR JIMMY CHOO AND KEITH KEE
DATO JIMMY CHOO, ENCIK KEITH KEE AND DATO KEE HUA CHEE
2 KEES AND 1 CHOO
ILLIZA HO IS ASIA'S BEST AND MOST CREATIVE HANDBAG DESIGNER WITH HER MENTOR AND GURU DATO JIMMY CHOO
LOVE ILIZA ASYMMETRICAL BAJU
KEITH KEE, ILLIZA HO, DATO JIMMY CHOO AND DATO KEE HUA CHEE
ROLV REISSIGER OF REISSIGER YACHTS, MARK RAINE OF MERCEDES-BENZ AND CLEMENT DE LIGAULT OF AIRBUS HELICOPTERS
MARTIN BELSON OF VISION FOUR JOINS IN
PENNY SOON AT RIGHT AND PALS. LOVE HER HERMES BIRKIN BIG BAG BUT ASHLEY WONG HAS ONE EXACTIMO SO VERY SUSPICIOUS, HMMMM
MARK RAINE AND WORLD'S GREATEST SHOE DESIGNER DATO PROFESSOR DR JIMMY CHOO
KEITH KEE AND KELLY JAGAN
PASCAL MARTIN-DAGUET AND JEREMY KHAW OF JIM BEAM AND SUNTORY THE BEST WESTERN AND EASTERN WHISKIES
PASCAL AND JEREMY KHAW
ROLV REISSIGER, SAIFULAZWAN SHAHROM OF TRINIDAD AND HIS BOSS HAZELY HARUN WITH JEREMY KHAW
DATO JIMMY CHOO, DATO NANCY YEOH, MARK WATER I MEAN RAINE AND BON ZAINAL
THUMBS UP TO STYLO AND MERCEDES BENZ THE BEST CARS IN THIS WORLD AND THE NEXT
WITH A BEARD LIKE A BEEHIVE, HE MUST BE FROM TRUEFITT&HILL AND CATHAL EOIN LENIHAN IS! WITH A NAME LIKE THAT, HE MUST BE IRISH AND HE IS! JASLYN KOH HIS SIDEKICK IS FROM TRUEFITT TOO
ALL READY FOR PRESS CONFERENCE
HEADED BY STYLO PRESIDENT DATO NANCY YEOH, DATO JIMMY CHOO, MARK RAINE AND JEREMY KHAW WHO IS VERY DE IMPORTANT AS HE SPONSORS THE LIQUORS
MARK RAINE FORGOT HIS GLASSES
FINALLY A SPLASH OF COLOR!
ONE FOR THE ROAD
BELOW---CAPSULE SHOW FEATURING AN OUTFIT FROM EACH PARTICIPATING DESIGNER DURING 2 TO 5 MAY 2017
ILLIZA HO'S FUNKY, CUTEST BAG NECKLACE
THE INVERTED COMMA BAG AND DESIGNER ILLIZA HO
SO COOL AND CREATIVE AND CUTE!
I HAVE NEVER SEEN 2 IN 1 BAG AROUND A NECK
ALIFF EXPLAINING THE CONCEPT BEHIND THE DRESS
MOSES FROM TANGOO
ZEE LOONG OF ZANG TOI THE DRESSMAKER
WARREN SAW AND HIS LOVER BUT SHE IS JUST A STAFF SO I DUNNO WHY HE ASKED HER TO BE IN THE PHOTO
WARREN SAW AND DATO KEE HUA CHEE
WARREN SAW IS TOP MODEL OK OK SO HE IS NOT AS HE CO-OWNS MANTRA WITH CHILDHOOD FRIEND BUT HE SURE LOOKS LIKE MODEL OR MOVIE STAR LIKE DATO KEE HUA CHEE
WARREN SAW, DATO KEE HUA CHEE IN KEITH KEE KOUTURE AND ALEX MARTIN IN DUNNO WHOSE BAJU
SEXY MODEL DAREN TAN
HE INSISTS YOU SPELL HIS NAME AS DAREN WITH 1 R AND NOT DARREN OR ELSE HE NGAMUK
ROLV REISSIGER, DATO JIMMY CHOO AND ALEXANDER REISSIGER
SAME SAME BUT DIFFERENT
PASCAL, DATO JIMMY CHOO AND BRANDON
DATO NANCY YEOH IS MARRIED TO ONE OF THEM IN THIS PHOTO
MR AND MRS ROLV REISSIGER, DATO JIMMY CHOO AND ALEXANDER REISSIGER THE HANDSOME SON OF ROLV REISSIGER WHO AIN'T THAT BAD LOOKING EITHER