Monday, May 29, 2017

PART 1 BRANDLAUREATE'S 'BEST BRANDS' AWARDS AT THE MAJESTIC HOTEL GRAND BALLROOM WERE ATTENDED BY NEARLY A THOUSAND GUESTS HEADED BY THE 5TH PRIME MINISTER OF MALAYSIA TUN ABDULLAH BADAWI AND HIS WIFE TUN JEANNE ABDULLAH.

KEE@FSWMAG.COM
             
winners OF The BrandLaureate BestBrands Awards 2016-2017 were announced at its GALA DINNER, may 22nd, 2017, THE MAJESTIC HOTEL, KUALA LUMPUR

 LEMON KEK AND DATO KEE HUA CHEE
 FOUNDER PRESIDENT OF BRANDLAUREATE DR K.K JOHAN AND DATO KEE HUA CHEE
 DR KK JOHAN AND LEE WILLSON
 LEE WILLSON AND DATO KEE HUA CHEE
 TAN SRI RAINER ALTHOFF, MIKI CHOONG AND DATO KEE HUA CHEE
 BOEY THE SENSATIONAL MODEL WITH BIG BOOBS
 BOLLYWOOD BEAUTY ALSO WITH BIG BOOBS!
 TAN SRI LEONG HOY KUM AND DATO KEE HUA CHEE
 MIKI CHOONG, TAN SRI LEONG HOY KUM AND LEMON KEK
 ARRIVAL OF GUEST OF HONOUR AND NEW PATRON OF ASIA PACIFIC BRANDS FOUNDATION TUN ABDULLAH BADAWI
TUN JEANNE ABDULLAH AND DATO KEE HUA CHEE WITH LEMON KEK BEHIND
**************************************

The winners of The BrandLaureate BestBrands Award 2016-2017 were announced by the Asia Pacific Brands Foundation (APBF) at its gala dinner, held at The Majestic Hotel, Kuala Lumpur. The prestigious Awards night was attended by Guest of Honor, Yang Amat Berbahagia Tun Dato' Sri Haji Abdullah Ahmad Badawi, the 5th Prime Minister of Malaysia and the newly appointed Patron of the Asia Pacific Brands Foundation. 

The dinner was also attended by 1,000 guests comprising corporate leaders, brand owners and leading personalities. 

The theme for this year’s award is Take Responsibility of Your Brand for Your Brand Integrity, Quality, Credibility which is to encourage brands to take responsibility especially during this difficult and competitive time. 

Responsibility is the key word as it determines the success or failure of any brands. Consumers would only trust a brand that is responsible, one that has INTEGRITY and known for its QUALITY products and services. In today's world, where consumers are more affluent and fastidious, brands must have integrity and quality to build CREDIBILITY.

The success of the recipient is reflected in the trophy which is crafted in pewter and plated in 24K gold. The dimensions created by the polygons represent the movement of the brand as successful brands are dynamic and has a fluidity which allows them to move with time. 

Meanwhile, the image of the trophy with its clenched fist positioned at the heart signifies the commitment to responsibility and the determination to build the brand to its highest level.

In his welcome speech, Dr KK Johan, President of The BrandLaureate congratulated all the winners of the Award and expounded on the Award's chosen theme, “This is an appropriate theme as it reflects the importance of being responsible in branding. Everyone and anyone can brand but to embark on responsible branding, one needs to have a clear understanding of what is a brand and its significance to the organization, community and country. 

"A successful brand is driven by a responsible brand leader who is committed and dedicated to the performance and sustainability of his organization’s brand."

During the night, over 60 companies and individuals received The BrandLaureate Awards which were divided into the following categories;
1.       The BrandLaureate Hall of Fame - Lifetime Achievement Brand ICON Leadership Award – Global Icon

2.       The BrandLaureate Elite of Elites Brand Leadership Awards

3.       The BrandLaureate Brand Transformational Leadership Awards

4.       The BrandLaureate Brand of the Year Awards

5.       The BrandLaureate Most Valuable Brand Awards

6.       The BrandLaureate Most Sustainable Brand Awards

7.       The BrandLaureate Most Favourite Brand Awards

8.       The BrandLaureate Brand Influencer Awards

9.       The BrandLaureate Best Choice Brand Awards

10.   The BrandLaureate Corporate & Product Branding Award

The first award presentation was presented to Yang Amat Berbahagia Tun Abdullah Ahmad Badawi who received The BrandLaureate Hall of Fame – Lifetime Achievement Award Brand ICON Leadership Global ICON. 

Meanwhile, The BrandLaureate Elite of Elites Brand Leadership Awards honors the top  leaders of industries who have led their brands to be market leaders. 

The first recipient was YBhg Emeritus Professor Tan Sri Dato’ Sri Paduka Dr. Lim Kok Wing, Founder & President of Limkokwing University of Creative Technology with the title King of Creative Innovation followed by YBhg Tan Sri G.Gnanalingam, the Chairman of Westports Holdings Berhad – King of Logistics – Integrated Port Solutions and YBhg Tan Sri Dato’ Sri Leong Hoy Kum, Founder and Group Managing Director of Mah Sing Group Berhad – King of Property – Real Estate Magnate.

All recipients of The BrandLaureate BestBrands Awards are carefully selected by the selection committee. Each Award winners have shown exceptional accomplishments in branding and these outstanding brands, products and personalities are the best in their respective industry and have achieved dominance in their particular niches.

The prestigious event also saw President of The BrandLaureate, Dr KKJohan presenting the newly appointed Patron of the Asia Pacific Brands Foundation, Yang Amat Berbahagia Tun Dato' Sri Haji Abdullah Ahmad Badawi and wife, Tun Jeanne Abdullah with a glitter portrait painted by artist, Meteor. 

Guests attended were entertained with exciting performances by singing sensation, Dayang Nurfaizah, a special performance Vince Chong, electric violinist, Dennis Lau, jazz band, FAZZ and a lively lion dance performance during the event's opening.


DATO KEE HUA CHEE AND CHEW BEE PENG, CEO OF BRANDLAUREATE

EVEN HER MAJESTY IS ON THE COVER
RICHEST CHINESE FROM HONGKONG
EDMUND DE RUN AND TAN SRI PROFESSOR DR AUGUSTINE SH ONG
CHEERS TO BRANDLAUREATE FROM LEMON KEK
LEMON KEK
LEMON KEK AND DATO KEE HUA CHEE

THE NEW PATRON OF ASIA PACIFIC BRANDS FOUNDATION
MALAYSIA AND ASIA'S BEST EDUCATOR AND INSPIRATOR
TAN SRI MAHADEVAN ARRIVES
LOFTY CEILING OF MAJESTIC HOTEL
DR KK JOHAN THE PRESIDENT OF BRANDLAUREATE AND DATO KEE HUA CHEE


CHEW BEE PENG, TAN SRI RAINER ALTHOFF AND DR KK JOHAN


DR KK JOHAN AND LEE WILLSON


LEE WILLSON AND DATO KEE HUA CHEE
2 HOTTIES
VOILA!
LEE WILLSON AND LEMON KEK
DR KK JOHAN, TAN SRI RAINER ALTHOFF AND LEE WILLSON
MIKI CHOONG EVER GRACEFUL
ELEGANT MIKI CHOONG

TAN SRI RAINER ALTHOFF, MIKI CHOONG AND DATO KEE HUA CHEE








LOVE HER BLUE SHIMMERING GOWN



DR KK JOHAN, DATO KOH YAW HUI AND TAN SRI RAINER ALTHOFF
HE'S THE MAN!

THE ZOUK CONTINGENT
DATO KEE HUA CHEE JOINS ZOUK CONTINGENT
HOT HANDSOME KOREAN MOVIE STAR
PERFECT SMILE
BIG WIGS

GLAMSLAM 



I CAN TELL SHE IS SOMETHING ELSE
NOT THE GARDEN VARIETY!
THIS IS WHAT I CALL A CLEAVAGE
PLUNGING NECKLINE FOR PRETTY LASSIE

DATO KEE HUA CHEE IS BEHOLDEN TO TAKE PHOTO WITH BOEY
2 SULTRY SIRENS
ALL THE MEN CAME RUNNING
LIKE BEES TO HONEYPOT
LINA CHUA IN BLUE
FAMOUS SINGER VINCENT CHONG AND FAMILY


ANOTHER SIREN!
NICE CLEAVAGE TOO
DATO KEE HUA CHEE, MISS BOLYWOOD AND EDMUND DE RUN

TAN SRI LEONG HOY KUM OF MAH SING GROUP AND DATO KEE HUA CHEE
MIKI CHOONG, TAN SRI LEONG HOY KUM AND LEMON KEK

TUN ABDULLAH BADAWI ARRIVING 
WELCOMED BY DR KK JOHAN AND TAN SRI RAINER ALTHOFF
THE 5TH PRIME MINISTER OF MALAYSIA BEING WELCOMED BY DR KK JOHAN



MIKI CHOONG GREETING TUN ABDULLAH BADAWI OUR 5TH PRIME MINISTER


LEMON KEK DOES A PHOTO-BOMB WITH TUN JEANNE ABDULLAH AND DATO KEE HUA CHEE AS HE APPEARED THE EXACT SECOND THE PHOTO WAS TAKEN!
VVIP PHOTO CALL



  DATO SRI DR NICKY LIOW AND DATO KEE HUA CHEE ARE MALAYSIA'S MOST GORGEOUS AND GLORIOUS DATOS
DATO SRI DR NICKY LIOW, MIKI CHOONG AND LEMON KEK
INSIDE THE MAJESTIC HOTEL'S VIP HOLDING ROOM
TUN ABDULLAH AHMAD BADAWI WAS SO GRACIOUS AND FRIENDLY

DATO SRI DR NICKY LIOW GREETING TUN ABDULLAH AHMAD BADAWI THE 5TH PRIME MINISTER OF MALAYSIA

TUN ABDULLAH AHMAD BADAWI, DR KK JOHAN AND TUN RAINER ALTHOFF


TUN JEANNE ABDULLAH 

SUCH A LOVELY COUPLE 
ILLUSTRIOUS TRIO

LEMON KEK GOT UP CLOSE AND PERSONAL TO HIS IDOLS





DATO SRI DR NICKY LIOW HOLDING COURT


DATO SRI DR NICKY LIOW OF WINCOIN AND WINNER DYNASTY GROUP IS AMONG MALAYSIA'S YOUNGEST AND CERTAINLY HANDSOME MULTI-MILLIONAIRES 
HANDSOME DATO SRI DR NICKY LIOW LOOKS LIKE KOREAN MOVIE STAR AND DATO KEE HUA CHEE
GOLDEN LIONS LEADING THE VVIPS INTO GRAND BALLROOM OF MAJESTIC HOTEL
TUN ABDULLAH BADAWI AND DR KK JOHAN
  MOBBED LIKE HOLLYWOOD STAR
TAKING THEIR SEATS





THE LIONS START DANCING ON POLES! 
IMPRESSIVE!
THE WAY THEY LEAPED AND JUMPED STUNNED GUESTS
ONE WRONG STEP...
AWESOME






  









  

  



  



LOOK---THIS LION'S HIND LEGS ARE DANGLING IN MIDAIR!
TO AND FRO
LOOKS EASY BUT IS NOT



















OOPSY


















WALAO


  

SHOWY SHOWTIME!














  
TROPHY
      
  
TAN SRI RAINER ALTHOFF THE CHAIRMAN OF ASIA PACIFIC BRANDS FOUNDATION
 



DR KK JOHAN THE PRESIDENT OF BRANDLAUREATE
DR KK JOHAN AMAZED ALL BY BURSTING INTO SONG! THE LYRICS ARE SHOWN ON SCREEN!
Speech by Dr. KKJohan, President of The BrandLaureate
at The BrandLaureate BestBrands Awards 2016-2017
Good evening Ladies and Gentlemen,
Welcome to The BrandLaureate Best Brands Awards 2016-2017!

It is indeed a momentous occasion as we come together to celebrate the best of brands in the industry. These winning brands have performed well in their areas of brands and branding to clinch this prestigious title, The BrandLaureate Best Brands Awards.

I am most proud of their achievements as they reflect the theme of this year’s award which is Take Responsibility of Your Brand for Your Brand Integrity, Quality & Credibility. 

This is an appropriate theme as it reflects the importance of being responsible in branding. Everyone and anyone can brand but to embark on responsible branding, one needs to have a clear understanding of what is a brand and its significance to the organisation, community and country.

Branding is an investment, one which can give good returns and bad returns. How we build a successful investment portfolio depends on the strategies taken to grow the investment. If we are a responsible investor and do the necessary things to maximize and at the same time safeguard the investment, we will find our investments growing. 

If we are irresponsible and do not take care of our investment or invest recklessly, then we are going to be badly burned and lose our savings. This analogy can be applied to branding, where responsible branding will bring good returns and irresponsible branding leads to brands sinking into the doldrums.

Responsible branding is also about responsible leadership. Why is there a need for responsible leadership?  In every brand, there is a brand leader that drives the brand. 

A successful brand is driven by a responsible brand leader who is committed and dedicated to the performance and sustainability of his organisation’s brand.  A committed leader can see the vast spectrum of opportunities that the brand offers and how to tap and capitalise on it. He is also aware that while growth and profitability is important, the brand must have good brand values and culture and deliver on its brand promise.

A responsible brand leader is one who will work on its brand sustainability, rather than kill it. Brands are only as good as its leader and the people behind it. At the end of the day, it is the people who make or break the brand and as all of you know, a strong internal brand is crucial to brand success and sustainability.

In today’s borderless and fast pace world, consumers want instant gratification and at the same time demand that brands provide quality products and services. They lean towards brands that have a positive brand image and good corporate governance. 

Hence, the need for brands to be responsible and have the values of integrity, quality and credibility as their key attributes. It is even better if these attributes form the DNA of the brand.

Responsible brands gain the trust of consumers and with trust, brand loyalty is developed. Trust is also synonymous with reliability and I have observed that brands that are trusted and reliable have a strong culture of transparency and accountability which further enhances their brand perception, leadership position and reputation.

The path to brand success is a long journey and one must have the resilience and tenacity to see it through. Like they say, Rome was not built in a day; so I urge all of you in this hall tonight, to continuously invest in your brand if you want to reap good returns.

Again, like the saying, “No Pain, No Gain”,  success does not fall from the sky. Going through the tough times will strengthen your resilience and make you stronger in overcoming the odds that come along. A responsible brand leader is one that will run the extra mile for the brand and in the process further strengthen the foundation of the brand.

Ladies and gentlemen, as recipients of The BrandLaureate Best Brands Awards 2016-2017, you are the best in your industry and you have achieved your standing as you have embraced the culture of responsibility in all your pursuits and build on your brand integrity, quality and credibility.

Once again, our heartiest congratulations to all the winners of the Award and I wish you greater success as you move along in your branding endeavors.

Thank you."






CHEW BEE PENG


TUN ABDULLAH BADAWI WAS BESTOWED LIFETIME ACHIEVEMENT AWARD BY BRANDLAUREATE!








CONGRATULATIONS TUN ABDULLAH BADAWI OUR 5TH PRIME MINISTER! 

No comments: