KEE@FSWMAG.COM
AT THE LAUNCH OF 'ARE YOU FAN ENOUGH' TO GET 100 HARDCORE, DOEHARD MALAYSIAN FOOTBALL FANS TO WATCH THE EURO CUP 2012 SEMI-FINALS IN AN ALL-EXPENSE TRIP, CARLSBERG ALSO ROLLED OUT A TALENTED DUO WHO DABBLED IN FOOTBALL.
WELL, THEIR MOVES ARE THE SORT NEVER FOUND OR FORBIDDEN DURING A MATCH BUT I WAS SO IMPRESSED BY THEIR SAVVY AND SEXY MOVES I THINK I SHOULD LAUNCH A CAMPAIGN TO INCORPORATE THEIR MOVES ON THE FOOTBALL FIELD!
After the nifty footie maneuvres, Carlsberg entertained the crowd with dances from all corners of the world since dance, music, song and beer are the quartet that make the world a better place!
A ball in your ass...this is not usually seen during a match I believe
Look Ma, no hands
Catching a ball this way usually gets you a bruised face during a match
Balancing a ball on the nape of your neck is harder than it looks
This is what a header is all about but why is the guy at the back pinching his shirt?
Bouncy ball
Normally such positions are reserved for the boxing ring
He keeps one eye on the ball and another on the Cup
One must be clever and adaptive to win
Spinning a football on 1 finger is an acquired skill
DANCES THROUGH THE AGES AND FROM ACROSS THE GLOBE
Old and new dances through the ages and from all over the world
Venetian masked dance at the famous Ball
The sizzlingly sexy Can Can dance from, where else but la belle France
I must say my Leica did a great job in capturing every fold of the skirts!
Few dances beat the French Can Can for high impact drama and saliva inducing gasps
You could almost see their knickers which is part of the thrill and spill
Bet they are from the Steppes of inland Asia
Gosh, this dance is just as sexy and provocative like me
High flying Greeks. Well, Nike is the winged messenger of the gods
The male dancer looked like he needed Panadol
I never dressed like this when I played 'London Bridge is Falling Down'
Happy dancers!
Grand finale!
FIRST WINNER OF 'ARE YOU FAN ENOUGH?' CONTEST SO NOW THERE ARE ACTUALLY 99 PLACES LEFT!
THE 1ST WINNER IS DAVID SUA SHANG TOH
David Sua Shang Toh was elated and excited (well, wouldn't you be too?) as he ran down to accept his prize of an all expenses paid trip to watch the semi-finals in Ukraine. He was even even dressed for the occasion! His name was picked in a lucky draw and he was really lucky as the first two winners were not around!
A manly, heroic hand shake with Soren Ravn, MD of Carlsberg Malaysia
Ya, I won!
Well, if I won, I would bend not only to Soren Ravn's nipples but all the way down!
See what I mean? I mean I can swallow the entire contents of a bottle of Carlsberg in one go
See how happy I am after swallowing an entire bottle?
Notice my Laughing Buddha pendant? I drink religiously you see
I also pose religiously with supermodel Adrian Winson
My million dollar smile was created by Dr Datuk Sean Paul of LivingWell, Starhill Gallery
2 superstars
1 Superstar!
THE END
Monday, April 30, 2012
CARLSBERG TO FLY 100 MALAYSIANS TO UKRAINE FOR THE EURO CUP SEMI-FINALS!
KEE@FSWMAG.COM
I HAVE NEVER COME ACROSS A MORE GENEROUS COMPANY THAN CARLSBERG MALAYSIA WHICH IS SPENDING RM 3 MILLION TO BRING 100 LUCKY FOOTIE FANS TO DONETSK, UKRAINE TO WATCH THE SEMI-FINALS.
OF COURSE IT WILL BE A MIRACLE IF CARLSBERG CAN ALSO FLY US TO WATCH THE GRAND FINALS BUT LET US NOT BE TOO GREEDY AND AMBITIOUS OK?
I WILL PROBABLY PASS OUT FROM MULTIPLE ORGASMS IF I GET TO GO WHICH WAS WHY I WORE A SHIRT WITH BUDDHA'S FACE WHEN I ATTENDED THE CEREMONY WHEN SOREN RAVN, MD OF CARLSBERG MALAYSIA, ANNOUNCED THE STUNNING NEWS AT SUNWAY PYRAMID.
The occasion was also to reveal the UEFA Eurpo 2012 trophy which was flown in at great expense and guarded by 4 security guards toting machine guns ready to shoot to kill should anyone make an attempt to steal the sterling silver trophy!
Also present was Carlsberg's 2012 global ambassador Peter Schmeichel, legendary Denmark's goalkeeper and winner of Carlsberg Man of the Match 1992 that saw Denmark thrashing mighty Germany to win the trophy.
But the great good news was the announcement Carlsberg would be flying 100 Malaysian fans to watch the semi-finals at Donetsk, Ukraine! It will be an all expense trip that includes return airfare, hotel, meals and tickets to the match of course since the tickets are all sold out ages ago and love and money cannot buy them now!
Now make sure you enter Carlsberg's 'Are You Fan Enough' campaign so you stand a chance to win the trip of a lifetime!
Soren Ravn, MD of Carlsberg Malaysia and Kee Hua Chee toast the UEFA Euro trophy, flown into Malaysia for the first time ever at great expense by Carlsberg, my favorite beer!
Well, he flew in the UEFA Euro trphy so Soren Ravn got to touch it while I was banned from even breathing near it lest my breath stain it
I HAVE NEVER COME ACROSS A MORE GENEROUS COMPANY THAN CARLSBERG MALAYSIA WHICH IS SPENDING RM 3 MILLION TO BRING 100 LUCKY FOOTIE FANS TO DONETSK, UKRAINE TO WATCH THE SEMI-FINALS.
OF COURSE IT WILL BE A MIRACLE IF CARLSBERG CAN ALSO FLY US TO WATCH THE GRAND FINALS BUT LET US NOT BE TOO GREEDY AND AMBITIOUS OK?
I WILL PROBABLY PASS OUT FROM MULTIPLE ORGASMS IF I GET TO GO WHICH WAS WHY I WORE A SHIRT WITH BUDDHA'S FACE WHEN I ATTENDED THE CEREMONY WHEN SOREN RAVN, MD OF CARLSBERG MALAYSIA, ANNOUNCED THE STUNNING NEWS AT SUNWAY PYRAMID.
The occasion was also to reveal the UEFA Eurpo 2012 trophy which was flown in at great expense and guarded by 4 security guards toting machine guns ready to shoot to kill should anyone make an attempt to steal the sterling silver trophy!
Also present was Carlsberg's 2012 global ambassador Peter Schmeichel, legendary Denmark's goalkeeper and winner of Carlsberg Man of the Match 1992 that saw Denmark thrashing mighty Germany to win the trophy.
But the great good news was the announcement Carlsberg would be flying 100 Malaysian fans to watch the semi-finals at Donetsk, Ukraine! It will be an all expense trip that includes return airfare, hotel, meals and tickets to the match of course since the tickets are all sold out ages ago and love and money cannot buy them now!
Now make sure you enter Carlsberg's 'Are You Fan Enough' campaign so you stand a chance to win the trip of a lifetime!
Soren Ravn, MD of Carlsberg Malaysia and Kee Hua Chee toast the UEFA Euro trophy, flown into Malaysia for the first time ever at great expense by Carlsberg, my favorite beer!
Well, he flew in the UEFA Euro trphy so Soren Ravn got to touch it while I was banned from even breathing near it lest my breath stain it
Kee Hua Chee salutes the Cup!
Lim Wei Sin's hair stood on ends from excitement at the sight of the Euro Cup
Carlsberg Kicks Off UEFA EURO 2012™ Fever
Get Up Close with Trophy
As fans worldwide count down to one of the biggest football events, UEFA
EURO 2012™, Carlsberg kicked off an exciting and
rewarding football campaign for Malaysian football buffs. First
up in the Carlsberg UEFA EURO 2012™ campaign was a 2-day UEFA EURO 2012™
Trophy viewing at the Orange Concourse, Sunway Pyramid Shopping Centre,
Selangor on April 6 and 7.
Football
fanatics-cum-Carlsberg lovers grabbed the once in a lifetime experience as this was the first time ever the coveted
sterling silver UEFA EURO 2012™ Trophy entered Malaysia, as it was flown in from
Europe. Malaysia was the trophy’s second stop as the first was to India in February 2012.
Carlsberg is the official sponsor of UEFA EURO 2012™
and celebrates its seventh consecutive time of sponsoring the European football
championships since 1988. The tournament
will be held for the first time entirely in Eastern Europe, in the dynamic growth
markets for Carlsberg in Poland and Ukraine.
Soren Ravn, Managing Director of Carlsberg Malaysia, said, “Carlsberg will
excite our loyal supporters with a series of activities, parties and promotions
as we count down to the start of UEFA EURO 2012™.”
“Football and beer go hand in hand and Carlsberg is
the beer of choice among football fans worldwide. Having built a strong
association with the European football championships over the decades, we are now
looking forward to UEFA EURO 2012™ as another great opportunity to connect with our
customers and consumers, while making the whole experience one that will be
treasured beyond the finals in July.”
The UEFA EURO 2012™ trophy viewing was held at the Orange Concourse, Sunway Pyramid Shopping
Centre on April 6 and 7, from 10am to 10pm. Hope you went!
About the UEFA EURO 2012™ Trophy
The UEFA EURO 2012™ Trophy is an updated version that was presented to Spain for winning
the UEFA EURO 2008. The second version of the trophy is based on the
original designed by Arthus-Bertrand in 1960 and named after Henri Delaunay,
the former president of the French Football Federation and UEFA's first general
secretary, from the body's founding on 15 June 1954 to 9 November 1955.
It is 18cm
higher and 2kg heavier than the original, made of sterling silver, and has
retained its historical name. The trophy was reincarnated to reflect the scale
and size of Europe's most prestigious international tournament.
-----------------------------------------------------
End --------------------------------------------------
CARLSBERG TO SPONSOR 100 MALAYSIAN FANS TO UEFA EURO SEMI-FINALS IN UKRAINE!
KEE@FSWMAG.COM
I ALMOST FAINTED WHEN SOREN RAVN, MANAGING DIRECTOR OF CARLSBERG MALAYSIA, ANNOUNCED IN SUBANG PYRAMID THAT THE WORLD'S BESTESTEST BEER WILL BRING 100 MALAYSIANS TO WATCH THE SEMI-FINALS OF THE UEFA EURO SEMI-FINALS IN DONETSK, UKRAINE!
Soren Ravn, MD of Carlsberg Malaysia with the UEF Euro Trophy, flown into Malaysia for the first time. Named the Henri Delaunay Trophy, this new trophy is 18cm higher and 2 kg heavier than the one presented to Spain whose team won the Euro Cup 2008. This version is made entirely of sterling silver and Carlsberg had to hire 4 security guards armed with machine guns to ensure it does not get stolen in Kuala Lumpur!
At first I thought Soren Ravn meant 1 fan as he is not English and sometimes these Europeans get the English mixed up but Soren in Danish and speaks perfect English. Maybe he would bring 10 Malaysian fans which is a lot. But no, he repeated 100 Malaysian fans as in 'seratus' so I had to hold on to the edge of my seat to avoid collapsing to the floor in an embarrassing heap.
One hundred Malaysian visitors to the semi-finals in Ukraine. Of course the town Donetsk is unheard of in this part of the world and so is Ukraine, come to think of it as it used to be part of Soviet Union and now all we know and admire is Russia but since the semi-final will be held there, we are all game to go to Donetsk which I am told is a very nice city and not at all 'ulu' as feared.
Each Malaysian footie fan selected to go wins an all expense paid trip worth RM 30,000 so the 100 footies will cost Carlsberg Malaysia a cool RM 3 million. However, being a Philistine, I am wondering how this excessively high figure is reached. I am a world class jet setter so here is my calculation; RM 5,000 for return airfare and less if plane is chartered come to think of it, RM 500 per night for 3 or 4 nights (the actual number of nights is still being finalised) which will cost RM 2,000 and less if two fans are sharing a room while food should cost RM 1,000 and ticket around RM 500 so the total is RM 8,500 per person which is already on the high side.
Maybe prostitutes are provided like how the secret agents of the American Secret Service enjoyed in Cartagena, Colombia recently but I am told Ukrainian prostitutes are not that expensive compared to sophisticated, high class ones I met in Paris and London catering to the likes of that ex-French president contender and ex MD of IMF. Then again, even he had sex with his room maid who could not be classified as high class courtesan.
So that leaves RM 20,000 unaccounted for as many of you have asked me. My advice is not to look a gift horse in the mouth and be grateful to God should you win. It is not your money or the tax payer's money as Carlsberg is a private company!
This is how to be one of the Happy Hundred!
Soren Ravn, MD of Carlsberg Malaysia with the first winner David Sua Shang Toh who won a RM 30,000 trip to Donetsk, Ukraine to watch the semi-finals of the UEFA Euro semi-finals which I think is a 4-day or 3-day trip plus airfare, hotel, meals and ticket to match
Avid footies checking out the details of how to get to Ukraine to watch the semi-finals!
I ALMOST FAINTED WHEN SOREN RAVN, MANAGING DIRECTOR OF CARLSBERG MALAYSIA, ANNOUNCED IN SUBANG PYRAMID THAT THE WORLD'S BESTESTEST BEER WILL BRING 100 MALAYSIANS TO WATCH THE SEMI-FINALS OF THE UEFA EURO SEMI-FINALS IN DONETSK, UKRAINE!
Soren Ravn, MD of Carlsberg Malaysia with the UEF Euro Trophy, flown into Malaysia for the first time. Named the Henri Delaunay Trophy, this new trophy is 18cm higher and 2 kg heavier than the one presented to Spain whose team won the Euro Cup 2008. This version is made entirely of sterling silver and Carlsberg had to hire 4 security guards armed with machine guns to ensure it does not get stolen in Kuala Lumpur!
At first I thought Soren Ravn meant 1 fan as he is not English and sometimes these Europeans get the English mixed up but Soren in Danish and speaks perfect English. Maybe he would bring 10 Malaysian fans which is a lot. But no, he repeated 100 Malaysian fans as in 'seratus' so I had to hold on to the edge of my seat to avoid collapsing to the floor in an embarrassing heap.
One hundred Malaysian visitors to the semi-finals in Ukraine. Of course the town Donetsk is unheard of in this part of the world and so is Ukraine, come to think of it as it used to be part of Soviet Union and now all we know and admire is Russia but since the semi-final will be held there, we are all game to go to Donetsk which I am told is a very nice city and not at all 'ulu' as feared.
Each Malaysian footie fan selected to go wins an all expense paid trip worth RM 30,000 so the 100 footies will cost Carlsberg Malaysia a cool RM 3 million. However, being a Philistine, I am wondering how this excessively high figure is reached. I am a world class jet setter so here is my calculation; RM 5,000 for return airfare and less if plane is chartered come to think of it, RM 500 per night for 3 or 4 nights (the actual number of nights is still being finalised) which will cost RM 2,000 and less if two fans are sharing a room while food should cost RM 1,000 and ticket around RM 500 so the total is RM 8,500 per person which is already on the high side.
Maybe prostitutes are provided like how the secret agents of the American Secret Service enjoyed in Cartagena, Colombia recently but I am told Ukrainian prostitutes are not that expensive compared to sophisticated, high class ones I met in Paris and London catering to the likes of that ex-French president contender and ex MD of IMF. Then again, even he had sex with his room maid who could not be classified as high class courtesan.
So that leaves RM 20,000 unaccounted for as many of you have asked me. My advice is not to look a gift horse in the mouth and be grateful to God should you win. It is not your money or the tax payer's money as Carlsberg is a private company!
This is how to be one of the Happy Hundred!
Soren Ravn, MD of Carlsberg Malaysia with the first winner David Sua Shang Toh who won a RM 30,000 trip to Donetsk, Ukraine to watch the semi-finals of the UEFA Euro semi-finals which I think is a 4-day or 3-day trip plus airfare, hotel, meals and ticket to match
Avid footies checking out the details of how to get to Ukraine to watch the semi-finals!
The Trophy is unveiled in the presence of the ambassadors of Ukraine and Poland where the main matches will be held
Armed guards stand on duty to ensure no fans steal the cup!
100 Malaysian fans will get to fill the empty seats in the stadium shown on left on wall shaped like a Carlsberg bottle!
An even bigger surprise was the sudden and unexpected appearance of Peter Sch,eichel, the former Denmark goalkeeper who won Carlsberg Man of the Match award when Denmark beat Germany in the 1992 UEFA Euro and is Carlsberg's global ambassador for UEFA Euro 2012
Peter Schmeichel is even taller than Soren Ravn who seems to me to be like 3 metres!
The Polish and Ukranian ambassadors join Soren Ravn and Peter Schmeichel
A toast!
Kee Hua Chee in front of the UEFA Euro Trophy, brought into Kuala Lumpur for the first time at great expense by Carlsberg
Looking religious in his Buddha shirt, Kee Hua Chee prays he will be one of the 100 Malaysians to get to go watch the semi-finals in Donetsk, Ukraine end June
Swallowing a whole bottle of Carlsberg is a cinch for Kee Hua Chee
A bit of bling does no harm and Kee Hua Chee's green topaz perfectly matches the green Carlsberg bottle
One for the road
Supermodel Adrian Winson with his Carlsberg
Adrian Winson drinks as the jazz musician plays
Cheers from the Carlsberg team
Is that a plane or Superman or Super Beer?
Carlsberg has been sponsoring the UEFA Euro Football Championships since 1988. This year, the tournament will be held entirely in eastern Europe, the first time in history and marks the exciting growth of Poland and Ukraine. The 31 matches will start on 8 June and end on 1 July in 8 stadiums, 4 each in Ukraine and Poland so no country can moan about favoritism. 1.4 million tickets will be sold and up to 8 million visitors are expected to visit Poland and Ukraine to watch the 31 matches. Carlsberg expects to sell 1 million glasses of the world's greatestest beer at the stadium during half-time at the Finals.
Now this calls for a Carlsberg!
Soren Ravn and Kee Hua Chee toast the UEFA Euro 2012 tournament!
100 Malaysian fans will get to fill the empty seats in the stadium shown on left on wall shaped like a Carlsberg bottle!
An even bigger surprise was the sudden and unexpected appearance of Peter Sch,eichel, the former Denmark goalkeeper who won Carlsberg Man of the Match award when Denmark beat Germany in the 1992 UEFA Euro and is Carlsberg's global ambassador for UEFA Euro 2012
Peter Schmeichel is even taller than Soren Ravn who seems to me to be like 3 metres!
The Polish and Ukranian ambassadors join Soren Ravn and Peter Schmeichel
A toast!
Kee Hua Chee in front of the UEFA Euro Trophy, brought into Kuala Lumpur for the first time at great expense by Carlsberg
Looking religious in his Buddha shirt, Kee Hua Chee prays he will be one of the 100 Malaysians to get to go watch the semi-finals in Donetsk, Ukraine end June
Swallowing a whole bottle of Carlsberg is a cinch for Kee Hua Chee
A bit of bling does no harm and Kee Hua Chee's green topaz perfectly matches the green Carlsberg bottle
One for the road
Supermodel Adrian Winson with his Carlsberg
Adrian Winson drinks as the jazz musician plays
Cheers from the Carlsberg team
Is that a plane or Superman or Super Beer?
Carlsberg has been sponsoring the UEFA Euro Football Championships since 1988. This year, the tournament will be held entirely in eastern Europe, the first time in history and marks the exciting growth of Poland and Ukraine. The 31 matches will start on 8 June and end on 1 July in 8 stadiums, 4 each in Ukraine and Poland so no country can moan about favoritism. 1.4 million tickets will be sold and up to 8 million visitors are expected to visit Poland and Ukraine to watch the 31 matches. Carlsberg expects to sell 1 million glasses of the world's greatestest beer at the stadium during half-time at the Finals.
Now this calls for a Carlsberg!
Soren Ravn and Kee Hua Chee toast the UEFA Euro 2012 tournament!
Are You Fan Enough?
100
Real Fans to Score Dream Trip to UEFA EURO 2012™
KUALA LUMPUR, April 30, 2012 – With just weeks left in the countdown to UEFA EURO 2012™, football fans in Malaysia are taking their passion for the
game and the country’s leading beer brand to new heights to show how fanatical
a fan they are by participating in Carlsberg’s recently launched ‘Are
You Fan Enough?’ consumer promotion.
Carlsberg’s latest addition to its ‘Are You
Fan Enough?’ promotion involves fans submitting short videos online that
creatively demonstrate how much of a die-hard football fan they are. Winners
will join a 100-strong Carlsberg entourage on an all-expense paid trip to watch
the semi finals live in Donetsk, Ukraine, making this the single largest group
in Asia to set off for the tournament.
To inspire local fans to create their own
videos, Carlsberg has kicked off the contest with a series of quirky videos
currently posted on its ‘Are You Fan Enough?’ website that include one
depicting a Malaysian fan of Wayne Rooney who ends up with a tattoo gone wrong
and another on a fan who tries to outdo himself by juggling a durian as a
football.
Carlsberg fans interested
in participating in the online video contest need to submit a short video from
April 23 to May 27, 2012. Videos must be tagged and shared with friends to
secure votes. The top ten videos with the highest number of votes will each get
one trip to Ukraine. In addition, the top five videos submitted each week will
win a Carlsberg UEFA EURO 2012™ fan pack worth RM500 containing two Carlsberg
jerseys, limited edition coasters and a crate of Carlsberg among other items.
For more information on the ‘Are You Fan Enough’ consumer promotion and other
activities, one can visit areyoufanenough.com.my,
facebook/Carlsberg.MY
or www.carlsberg.com.my.Bottom of Form
Soren Ravn, Managing
Director of Carlsberg Malaysia, said, “We are pulling out all the stops to make
the UEFA EURO 2012™ tournament unforgettable for Carlsberg fans and football
fanatics in Malaysia. With football as part of Carlsberg’s heritage for close
to four decades, we truly understand what drives the passion of fans for both
the game and our brew. Taking 100 real fans to the centre of the excitement of
the semi finals is our way of rewarding our consumers with a uniquely Carlsberg
experience like none other. Now that calls for a Carlsberg!”
Besides the online video
contest, there are more ways for consumers to win trips worth RM30,000 each to
the semi finals in Ukraine via the ‘Are You Fan Enough’ promotion.
At entertainment and
leisure outlets, consumers can participate by purchasing two jugs or two
buckets of Carlsberg that will entitle them to an instant win card for a chance
to win a trip among other giveaways. Consumers can also buy limited edition
quarts of Carlsberg at restaurants, coffee shops and food courts to
participate. If a ‘crown’ bottle cap liner is found, this too entitles the
bearer to a trip, while at hypermarkets and convenience stores, consumers can
purchase a six, 12 or 24 can carton to find a ‘singing’ can and be the 30th
caller to win. There are plenty of other great prizes to be won besides the
trip, such as Carlsberg limited edition football jerseys and football
figurines.
David Sua Shang Toh, the
first person to win a trip from the ‘Are You Fan Enough?’ promotion, says that
this is a dream come true. “I am thrilled to be the first to win! Ever since I
was young it has been my dream to experience a big international football match
live and it does not get any bigger than UEFA EURO 2012™. This is going to be
an unbelievable experience for me and I cannot thank Carlsberg enough for this
opportunity.”
Ravn added, “The excitement
leading to UEFA EURO 2012 is definitely building and this promotion is our way
of connecting with our consumers’ passion for Carlsberg and the beautiful
game. The world over, Carlsberg is the
game’s beer of choice and it is undeniable that our brand and football make a
winning team.”
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End ------------------------------------------------
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