Monday, April 30, 2012

FANCY FOOTBALL AND WORLD DANCES

KEE@FSWMAG.COM

AT THE LAUNCH OF 'ARE YOU FAN ENOUGH' TO GET 100 HARDCORE, DOEHARD MALAYSIAN FOOTBALL FANS TO WATCH THE EURO CUP 2012 SEMI-FINALS IN AN ALL-EXPENSE TRIP, CARLSBERG ALSO ROLLED OUT A TALENTED DUO WHO DABBLED IN FOOTBALL.

WELL, THEIR MOVES ARE THE SORT NEVER FOUND OR FORBIDDEN DURING A MATCH BUT I WAS SO IMPRESSED BY THEIR SAVVY AND SEXY MOVES I THINK I SHOULD LAUNCH A CAMPAIGN TO INCORPORATE THEIR MOVES ON THE FOOTBALL FIELD!

After the nifty footie maneuvres, Carlsberg entertained the crowd with dances from all corners of the world since dance, music, song and beer are the quartet that make the world a better place!

photo (14)-1.jpg
A ball in your ass...this is not usually seen during a match I believe
photo (14)-1.jpg
Look Ma, no hands
photo (14)-1.jpg
Catching a ball this way usually gets you a bruised face during a match
photo (14)-1.jpg
Balancing a ball on the nape of your neck is harder than it looks
photo (14)-1.jpg
This is what a header is all about but why is the guy at the back pinching his shirt?
photo (14)-1.jpg
 Bouncy ball
photo (14)-1.jpg
Normally such positions are reserved for the boxing ring
photo (14)-1.jpg
He keeps one eye on the ball and another on the Cup
photo (14)-1.jpg
One must be clever and adaptive to win
photo (14)-1.jpg
Spinning a football on 1 finger is an acquired skill


DANCES THROUGH THE AGES AND FROM ACROSS THE GLOBE
photo (14)-1.jpg Old and new dances through the ages and from all over the world
photo (14)-1.jpg Venetian masked dance at the famous Ball
photo (14)-1.jpg The sizzlingly sexy Can Can dance from, where else but la belle France
photo (14)-1.jpg I must say my Leica did a great job in capturing every fold of the skirts!
photo (14)-1.jpg Few dances beat the French Can Can for high impact drama and saliva inducing gasps
photo (14)-1.jpg You could almost see their knickers which is part of the thrill and spill
photo (14)-1.jpg Bet they are from the Steppes of inland Asia
photo (14)-1.jpg Gosh, this dance is just as sexy and provocative like me
photo (14)-1.jpg High flying Greeks. Well, Nike is the winged messenger of the gods
photo (14)-1.jpg The male dancer looked like he needed Panadol
photo (14)-1.jpg I never dressed like this when I played 'London Bridge is Falling Down'
photo (14)-1.jpg Happy dancers!
photo (14)-1.jpg Grand finale!

FIRST WINNER OF 'ARE YOU FAN ENOUGH?' CONTEST SO NOW THERE ARE ACTUALLY 99 PLACES LEFT! 
THE 1ST WINNER IS DAVID SUA SHANG TOH
photo (14)-1.jpgDavid Sua Shang Toh was elated and excited (well, wouldn't you be too?) as he ran down to accept his prize of an all expenses paid trip to watch the semi-finals in Ukraine. He was even  even dressed for the occasion! His name was picked in a lucky draw and he was really lucky as the first two winners were not around!
photo (14)-1.jpg A manly, heroic hand shake with Soren Ravn, MD of Carlsberg Malaysia
photo (14)-1.jpg Ya, I won!
photo (14)-1.jpg Well, if I won, I would bend not only to Soren Ravn's nipples but all the way down!
photo (14)-1.jpg 
See what I mean? I mean I can swallow the entire contents of a bottle of Carlsberg in one go
photo (14)-1.jpg
See how happy I am after swallowing an entire bottle?
photo (14)-1.jpg
Notice my Laughing Buddha pendant? I drink religiously you see
photo (14)-1.jpg
I also pose religiously with supermodel Adrian Winson
photo (14)-1.jpg
My million dollar smile was created by Dr Datuk Sean Paul of LivingWell, Starhill Gallery
photo (14)-1.jpg





2 superstars
Photo 1-1.jpg
1 Superstar!

THE END




 

CARLSBERG TO FLY 100 MALAYSIANS TO UKRAINE FOR THE EURO CUP SEMI-FINALS!

KEE@FSWMAG.COM

I HAVE NEVER COME ACROSS A MORE GENEROUS COMPANY THAN CARLSBERG MALAYSIA WHICH IS SPENDING RM 3 MILLION TO BRING 100 LUCKY FOOTIE FANS TO DONETSK, UKRAINE TO WATCH THE SEMI-FINALS.

OF COURSE IT WILL BE A MIRACLE IF CARLSBERG CAN ALSO FLY US TO WATCH THE GRAND FINALS BUT LET US NOT BE TOO GREEDY AND AMBITIOUS OK? 

I WILL PROBABLY PASS OUT FROM MULTIPLE ORGASMS IF I GET TO GO WHICH WAS WHY I WORE A SHIRT WITH BUDDHA'S FACE WHEN I ATTENDED THE CEREMONY WHEN SOREN RAVN, MD OF CARLSBERG MALAYSIA, ANNOUNCED THE STUNNING NEWS AT SUNWAY PYRAMID.

The occasion was also to reveal the UEFA Eurpo 2012 trophy which was flown in at great expense and guarded by 4 security guards toting machine guns ready to shoot to kill should anyone make an attempt to steal the sterling silver trophy!

Also present was Carlsberg's 2012 global ambassador Peter Schmeichel, legendary Denmark's goalkeeper and winner of Carlsberg Man of the Match 1992 that saw Denmark thrashing mighty Germany to win the trophy.   

But the great good news was the announcement Carlsberg would be flying 100 Malaysian fans to watch the semi-finals at Donetsk, Ukraine! It will be an all expense trip that includes return airfare, hotel, meals and tickets to the match of course since the tickets are all sold out ages  ago and love and money cannot buy them now! 

Now make sure you enter Carlsberg's 'Are You Fan Enough' campaign so you stand a chance to win the trip of a lifetime! 
photo (14)-1.jpg
Soren Ravn, MD of Carlsberg Malaysia and Kee Hua Chee toast the UEFA Euro trophy, flown into Malaysia for the first time ever at great expense by Carlsberg, my favorite beer!
photo (14)-1.jpg
Well, he flew in the UEFA Euro trphy so Soren Ravn got to touch it while I was banned from even breathing near it lest my breath stain it
photo (14)-1.jpg
The Carlsberg Malaysia team!
photo (14)-1.jpg
Kee Hua Chee salutes the Cup!
photo (14)-1.jpg
The lass was wearing either a Polish or Ukranian traditional costume
photo (14)-1.jpg
Winsome pair!
photo (14)-1.jpg
Lim Wei Sin and the lasss look great too
photo (14)-1.jpg
This combination was just as potent!
photo (14)-1.jpg
Up close and personal
photo (14)-1.jpg
Lim Wei Sin's hair stood on ends from excitement at the sight of the Euro Cup
photo (14)-1.jpg
3's company
photo (14)-1.jpg
Supermodel Adrian Winson looked cool too
photo (14)-1.jpg
 Ke Hua Chee giving the thumbs up

Carlsberg Kicks Off UEFA EURO 2012 Fever  
Get Up Close with Trophy 

As fans worldwide count down to one of the biggest football events, UEFA EURO 2012, Carlsberg kicked off an exciting and rewarding football campaign for Malaysian football buffs. First up in the Carlsberg UEFA EURO 2012 campaign was a 2-day UEFA EURO 2012 Trophy viewing at the Orange Concourse, Sunway Pyramid Shopping Centre, Selangor on April 6 and 7.

Football fanatics-cum-Carlsberg lovers grabbed the once in a lifetime experience as this was the first time ever the coveted sterling silver UEFA EURO 2012 Trophy entered Malaysia, as it was flown in from Europe. Malaysia was the trophy’s second stop as the first was to India in February 2012.

Carlsberg is the official sponsor of UEFA EURO 2012 and celebrates its seventh consecutive time of sponsoring the European football championships since 1988. The tournament will be held for the first time entirely in Eastern Europe, in the dynamic growth markets for Carlsberg in Poland and Ukraine.

Soren Ravn, Managing Director of Carlsberg Malaysia, said, “Carlsberg will excite our loyal supporters with a series of activities, parties and promotions as we count down to the start of UEFA EURO 2012.”

“Football and beer go hand in hand and Carlsberg is the beer of choice among football fans worldwide. Having built a strong association with the European football championships over the decades, we are now looking forward to UEFA EURO 2012 as another great opportunity to connect with our customers and consumers, while making the whole experience one that will be treasured beyond the finals in July.”

The UEFA EURO 2012 trophy viewing was held at the Orange Concourse, Sunway Pyramid Shopping Centre on April 6 and 7, from 10am to 10pm.  Hope you went!

About the UEFA EURO 2012 Trophy

The UEFA EURO 2012 Trophy is an updated version that was presented to Spain for winning the UEFA EURO 2008. The second version of the trophy is based on the original designed by Arthus-Bertrand in 1960 and named after Henri Delaunay, the former president of the French Football Federation and UEFA's first general secretary, from the body's founding on 15 June 1954 to 9 November 1955.
It is 18cm higher and 2kg heavier than the original, made of sterling silver, and has retained its historical name. The trophy was reincarnated to reflect the scale and size of Europe's most prestigious international tournament.

----------------------------------------------------- End --------------------------------------------------


CARLSBERG TO SPONSOR 100 MALAYSIAN FANS TO UEFA EURO SEMI-FINALS IN UKRAINE!

KEE@FSWMAG.COM

I ALMOST FAINTED WHEN SOREN RAVN, MANAGING DIRECTOR OF CARLSBERG MALAYSIA, ANNOUNCED IN SUBANG PYRAMID THAT THE WORLD'S BESTESTEST BEER WILL BRING 100 MALAYSIANS TO WATCH THE SEMI-FINALS OF THE UEFA EURO SEMI-FINALS IN DONETSK, UKRAINE!
photo (14)-1.jpg
Soren Ravn, MD of Carlsberg Malaysia with the UEF Euro Trophy, flown into Malaysia for the first time. Named the Henri Delaunay Trophy, this new trophy is 18cm higher and 2 kg heavier than the one presented to Spain whose team won the Euro Cup 2008. This version is made entirely of sterling silver and Carlsberg had to hire 4 security guards armed with machine guns to ensure it does not get stolen in Kuala Lumpur!


At first I thought Soren Ravn meant 1 fan as he is not English and sometimes these Europeans get the English mixed up but Soren in Danish and speaks perfect English. Maybe he would bring 10 Malaysian fans which is a lot. But no, he repeated 100 Malaysian fans as in 'seratus' so I had to hold on to the edge of my seat to avoid collapsing to the floor in an embarrassing heap.

One hundred Malaysian visitors to the semi-finals in Ukraine. Of course the town Donetsk is unheard of in this part of the world and so is Ukraine, come to think of it as it used to be part of Soviet Union and now all we know and admire is Russia but since the semi-final will be held there, we are all game to go to Donetsk which I am told is a very nice city and not at all 'ulu' as feared. 

Each Malaysian footie fan selected to go wins an all expense paid trip worth RM 30,000 so the 100 footies will cost Carlsberg Malaysia a cool RM 3 million. However, being a Philistine, I am wondering how this excessively high figure is reached. I am a world class jet setter so here is my calculation; RM 5,000 for return airfare and less if plane is chartered come to think of it, RM 500 per night for 3 or 4 nights (the actual number of nights is still being finalised) which will cost RM 2,000 and less if two fans are sharing a room while food should cost RM 1,000 and ticket around RM 500 so the total is RM 8,500 per person which is already on the high side. 

Maybe prostitutes are provided like how the secret agents of the American Secret Service enjoyed in Cartagena, Colombia recently but I am told Ukrainian prostitutes are not that expensive compared to sophisticated, high class ones I met in Paris and London catering to the likes of that ex-French president contender and ex MD of IMF. Then again, even he had sex with his room maid who could not be classified as high class courtesan. 

So that leaves RM 20,000 unaccounted for as many of you have asked me. My advice is not to look a gift horse in the mouth and be grateful to God should you  win. It is not your money or the tax payer's money as Carlsberg is a private company!

This is how to be one of the Happy Hundred!
Photo 1 (2).JPG
Soren Ravn, MD of Carlsberg Malaysia with the first winner David Sua Shang Toh who won a RM 30,000 trip to Donetsk, Ukraine to watch the semi-finals of the UEFA Euro semi-finals which I think is a 4-day or 3-day trip plus airfare, hotel, meals and ticket to match
Photo 1 (2).JPG
Avid footies checking out the details of how to get to Ukraine to watch the semi-finals!
photo (14)-1.jpg
Soren Ravn announcing the arrival of the UEFA Euro 2012 Trophy....
photo (14)-1.jpg
The Trophy is unveiled in the presence of the ambassadors of Ukraine and Poland where the main matches will be held
photo (14)-1.jpg
Armed guards stand on duty to ensure no fans steal the cup!
photo (14)-1.jpg
100 Malaysian fans will get to fill the empty seats in the stadium shown on left on wall shaped like a Carlsberg bottle!
photo (14)-1.jpg
An even bigger surprise was the sudden and unexpected appearance of Peter Sch,eichel, the former Denmark goalkeeper who won Carlsberg Man of the Match award when Denmark beat Germany in the 1992 UEFA Euro and is Carlsberg's global ambassador for UEFA Euro 2012
photo (14)-1.jpg
Peter Schmeichel is even taller than Soren Ravn who seems to me to be like 3 metres!
photo (14)-1.jpg
The Polish and Ukranian ambassadors join Soren Ravn and Peter Schmeichel
photo (14)-1.jpg
A toast!
photo (14)-1.jpg
Kee Hua Chee in front of the UEFA Euro Trophy, brought into Kuala Lumpur for the first time at great expense by Carlsberg
photo (14)-1.jpg
Looking religious in his Buddha shirt, Kee Hua Chee prays he will be one of the 100 Malaysians to get to go watch the semi-finals in Donetsk, Ukraine end June
photo (14)-1.jpg
Swallowing a whole bottle of Carlsberg is a cinch for Kee Hua Chee
photo (14)-1.jpg
A bit of bling does no harm and Kee Hua Chee's green topaz perfectly matches the green Carlsberg bottle
photo (14)-1.jpg
One for the road
photo (14)-1.jpg
Supermodel Adrian Winson with his Carlsberg
photo (14)-1.jpg
Adrian Winson drinks as the jazz musician plays
photo (14)-1.jpg
Cheers from the Carlsberg team
photo (14)-1.jpg
Is that a plane or Superman or Super Beer?
photo (14)-1.jpg
Carlsberg has been sponsoring the UEFA Euro Football Championships since 1988. This year, the tournament will be held entirely in eastern Europe, the first time in history and marks the exciting growth of Poland and Ukraine. The 31 matches will start on 8 June and end on 1 July in 8 stadiums, 4 each in Ukraine and Poland so no country can moan about favoritism. 1.4 million tickets will be sold and up to 8 million visitors are expected to visit Poland and Ukraine to watch the 31 matches. Carlsberg expects to sell 1 million glasses of the world's greatestest beer at the stadium during half-time at the Finals. 
photo (14)-1.jpg
Now this calls for a Carlsberg!
photo (14)-1.jpg
Soren Ravn and Kee Hua Chee toast the UEFA Euro 2012 tournament!



Are You Fan Enough?
100 Real Fans to Score Dream Trip to UEFA EURO 2012

KUALA LUMPUR, April 30, 2012 – With just weeks left in the countdown to UEFA EURO 2012™, football fans in Malaysia are taking their passion for the game and the country’s leading beer brand to new heights to show how fanatical a fan they are by participating in Carlsberg’s recently launched ‘Are You Fan Enough?’ consumer promotion.

Carlsberg’s latest addition to its ‘Are You Fan Enough?’ promotion involves fans submitting short videos online that creatively demonstrate how much of a die-hard football fan they are. Winners will join a 100-strong Carlsberg entourage on an all-expense paid trip to watch the semi finals live in Donetsk, Ukraine, making this the single largest group in Asia to set off for the tournament.

To inspire local fans to create their own videos, Carlsberg has kicked off the contest with a series of quirky videos currently posted on its ‘Are You Fan Enough?’ website that include one depicting a Malaysian fan of Wayne Rooney who ends up with a tattoo gone wrong and another on a fan who tries to outdo himself by juggling a durian as a football.

Carlsberg fans interested in participating in the online video contest need to submit a short video from April 23 to May 27, 2012. Videos must be tagged and shared with friends to secure votes. The top ten videos with the highest number of votes will each get one trip to Ukraine. In addition, the top five videos submitted each week will win a Carlsberg UEFA EURO 2012™ fan pack worth RM500 containing two Carlsberg jerseys, limited edition coasters and a crate of Carlsberg among other items. For more information on the ‘Are You Fan Enough’ consumer promotion and other activities, one can visit areyoufanenough.com.my, facebook/Carlsberg.MY or www.carlsberg.com.my.Bottom of Form


Soren Ravn, Managing Director of Carlsberg Malaysia, said, “We are pulling out all the stops to make the UEFA EURO 2012™ tournament unforgettable for Carlsberg fans and football fanatics in Malaysia. With football as part of Carlsberg’s heritage for close to four decades, we truly understand what drives the passion of fans for both the game and our brew. Taking 100 real fans to the centre of the excitement of the semi finals is our way of rewarding our consumers with a uniquely Carlsberg experience like none other. Now that calls for a Carlsberg!”

Besides the online video contest, there are more ways for consumers to win trips worth RM30,000 each to the semi finals in Ukraine via the ‘Are You Fan Enough’ promotion.

At entertainment and leisure outlets, consumers can participate by purchasing two jugs or two buckets of Carlsberg that will entitle them to an instant win card for a chance to win a trip among other giveaways. Consumers can also buy limited edition quarts of Carlsberg at restaurants, coffee shops and food courts to participate. If a ‘crown’ bottle cap liner is found, this too entitles the bearer to a trip, while at hypermarkets and convenience stores, consumers can purchase a six, 12 or 24 can carton to find a ‘singing’ can and be the 30th caller to win. There are plenty of other great prizes to be won besides the trip, such as Carlsberg limited edition football jerseys and football figurines. 

David Sua Shang Toh, the first person to win a trip from the ‘Are You Fan Enough?’ promotion, says that this is a dream come true. “I am thrilled to be the first to win! Ever since I was young it has been my dream to experience a big international football match live and it does not get any bigger than UEFA EURO 2012™. This is going to be an unbelievable experience for me and I cannot thank Carlsberg enough for this opportunity.”  

Ravn added, “The excitement leading to UEFA EURO 2012 is definitely building and this promotion is our way of connecting with our consumers’ passion for Carlsberg and the beautiful game.  The world over, Carlsberg is the game’s beer of choice and it is undeniable that our brand and football make a winning team.” 

----------------------------------------------------- End ------------------------------------------------