Sunday, September 20, 2015




Sergio Rossi, the Italian shoe company steeped in artisanal tradition, has collaborated with Eco-Age, the brand consultancy specialising in sustainability, to launch the first Green Carpet Collection of Luxury Accessories.   

The butterfly-inspired collection of stunning evening shoes and matching pochette are lovingly crafted from organic silk – spun, dyed and woven in established family run factories in the Italian territory.   

Recognising the importance of sustainability, Sergio Rossi and its suppliers collaborated closely to develop this truly sustainable silk fabric; the first-ever silk to be awarded the Green Carpet Challenge (GCC) Brandmark - a guarantor of sustainable excellence. 
The Green Carpet Collection will be on sale exclusively at from September 3rd and in a selection of Sergio Rossi boutiques from September 4th.    

Sergio Rossi is synonymous with quality materials, luxury, Italian craftsmanship, elegance and research. 

It is these elements that have been implemented into this incredible new project revealing a perfect marriage of ethics and aesthetics.   

Angelo Ruggeri, Collections and Design Director at Sergio Rossi, said: “The opportunity to work with Eco-Age and develop an organic silk yarn was so exciting. I’ve used the butterfly as a symbol of delicacy and to add a little touch of poetry and femininity to this project. I am so proud of this collection as it truly represents the essence of Sergio Rossi.”   

Livia Firth said: “This has been such a wonderful collaboration to work on and validate the silk supply chain, with a collection that truly preserves and celebrates real skills and hand- craftsmanship. Putting on a pair of Sergio Rossi shoes will never feel the same again.”  

SUSTAINABILITY ELEMENTS   Organic silk yarn spun, dyed and woven in Italy in facilities visited and GCC- validated by Eco-Age: Attilio Imperiali, Artefil and Ongetta.   Lead-free Swarovski Advanced crystals adorn the shoe and clutch   Chrome-free leather sourced fom Europe used througout the collection   Wooden frame used in the pochette is FSC certified; galvanic is nickel-free and brass accessories are lead-free   Kering has committed to offsetting all carbon emissions resulting from this project   

The Sergio Rossi Green Carpet Collection of Luxury Accessories Launched at Wellington Arch with Swarovski in London last week.

World’s first  GCC Brandmark Silk used to create Butterfly-inspired Shoes and Pochettes  
Livia Firth, (Creative Director, Eco-Age), Angelo Ruggeri, (Collections Design Director, Sergio Rossi) and Nadja Swarovski, (Member of the Swarovski Executive Board) hosted an intimate cocktail reception at Wellington Arch to celebrate an exclusive partnership and to launch the first Green Carpet Collection of luxury accessories, between Italian luxury shoe brand Sergio Rossi and Eco-Age, the brand consultancy which specialises in sustainability.  

Guests including Francois-Henri Pinault, Colin Firth, Caroline Rush, Tania Fares, and Leah Weller were among those admiring the limited edition butterfly-inspired shoes and pochettes, created through the unique collaboration between Eco-Age and Sergio Rossi.       

The Sergio Rossi Green Carpet Collection has been lovingly hand-crafted in Sergio Rossi’s Italian factories, using the first sustainable silk fabric to be developed and awarded the prestigious GCC Brandmark - a guarantor of sustainable excellence. 

Eco-Age validated the complete silk supply chain (which features organic silk yarn spun, dyed and woven in Italy) and approved the design featuring other principal sustainable components, such as lead-free Swarovski Advanced crystals, chrome- free European sourced leather and lead-free brass accessories.   

In a world first for a shoe and accessories collection the Kering Group offset the carbon emissions resulting from the whole project, including the launch event.  

Every possible aspect of the launch event was considered to reduce negative environmental impacts and ensure that Eco-Age and Sergio Rossi delivered a fully certified sustainable event. 

Guests walked the ECONYL® Green Carpet, which is made using recycled fishing nets. Working with the film set recycling company Drèsd, all the furniture, décor and props used at the event had either been reclaimed, recycled or upcycled from local UK based film, theater and TV sets; and will continue to be used again in future projects.   

Guests enjoyed cocktails by Patron.    The collection is available exclusively at Sergio Rossi stores and Retail prices start from £850.  

About Eco-Age   
Eco-Age is a brand consultancy that helps businesses grow by creating, implementing and communicating bespoke sustainability solutions   
We simplify sustainability, offering tailored, measurable solutions that help our clients achieve growth, establish sector leadership and enhance the bottom line. Ultimately, we add value to brands and help them speak with authority to consumers.  

Eco-Age has developed unique and powerful channels of communication. The Green Carpet Challenge® (GCC) is our world-renowned communications arm, pairing glamour and ethics to raise the profile of sustainability, ethics and social welfare. 

The GCC Brandmark is a guarantor of sustainable excellence – the unique fusion of ethics and aesthetics. And Eco-Age Futures is a vehicle to facilitate conversation to move forward the global sustainability agenda.   

About Sergio Rossi   
Sergio Rossi is one of the most famous Italian shoe brands. Since its creation at the end of the 1960s the brand has become a world leader in the women’s luxury footwear.

The brand defines itself as essentially “Sexy, stylish and Italian”, underlining its unique craftsmanship and enhancing a feminine silhouette.
 Sergio Rossi also completed his vision through a full range of handbags and small leather goods collection. 

The iconic Compact clutch became the collection’s must- have item and a favorite of celebrities on red carpets worldwide.   

About Swarovski  
Swarovski delivers a portfolio of unmatched quality, craftsmanship and creativity. Founded in 1895 in Austria, Swarovski designs, manufactures and markets high- quality crystals, genuine gemstones and created stones as well as finished products such as jewelry, accessories and lighting.  

Now celebrating its 120th anniversary the Swarovski Crystal Business has a global reach with approximately 2,560 stores in around 170 countries, more than 25,000 employees. 

The Swarovski Foundation was incorporated in 2013 to pursue charitable goals to honor the philanthropic spirit of Daniel Swarovski its mission is to support creativity and culture, promote wellbeing, and conserve natural resources. 

Swarovski has an enduring commitment to water conservation and sustainability, and its production methods uphold three core values: trust, transparency, and traceability. In September 2012, the entire Swarovski product line switched to the new lead-free ADVANCED CRYSTAL standard.   


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