10 Malaysian fashion designers to take Paris by storm
Malaysia Fashion Week to showcase local talents at Paris Fashion WeekTHE MOVERS AND SHAKERS OF MALAYSIA FASHION WEEK 2016
KEITH KEE AND DATO KEE HUA CHEE IN KEITH KEE
ONE FOR THE ALBUM!
VERY RARE PHOTO OF THE 3 KEES! KEITH KEE, BILL KEE (KEITH) AND DATO KEE HUA CHEE!
The Malaysia Fashion Week (MFW), a project by INTRADE organised by Malaysia External Trade Development Corporation (MATRADE) and Stylo International, will be showcasing the capabilities of 10 Malaysian designers in Paris, during Paris Fashion Week (27 September to 5 October 2016).
The initiative will strengthen Malaysia’s position as a fashion hub for the South East Asia. The MFW fashion show cum global launch will be on 28 September 2016, the second day of the Paris Fashion Week.
The Malaysian designers – Bon Zainal, JO DISAYA, Bill Keith, Alvin Tay, Fizi Woo, Tanoti Crafts, Sakura, Ruzz Gahara, Porosus and Toi The Dressmaker- were selected based on their international appeal, quality and capabilities - will showcase their ready-to-wear Spring/Summer 2017 collections aboard the River King boat on river Seine.
A trade exhibition and Meet the Buyers meeting will be held on 29 and 30 Sept at Maria Callas Suite at the Hilton Paris Opera.
The global launch to be held at Escale de Grenelle along the River Seine will see an international audience of trade buyers, fashion agents and media from the European region viewing Malaysian fashion that incorporates unique designs and materials inspired by the various cultures in Malaysia. The collections are tagged to be fashionably modern, trendy and suitable for international markets.
“We believe our designers are ready for global audience and have the capabilities to make a stand and leave a footprint on the global fashion industry. We hope Paris will help provide them a platform to be recognised by potential business partners or collaborators from the European market,” said Dato’ Dzulkifli Mahmud, CEO of MATRADE & Chairman of MFW.
A press conference announcing the MFW’s global launch was attended by 9 participating Malaysian designers, Jean-Pierre Galland representing French Ambassador to Malaysia His Excellency Christophe Penot, Dato’ Noraini Ahmad, Chairman of MATRADE, Dato’ Dzulkifli Mahmud while Dato’ Nancy Yeoh, and President & CEO of STYLO International/Co-Chairman of MFW 2016, was unable to attend as she was in Paris.
Also present at the launch was Dato' Sheikh Abdullah bin Ahmad, French based singer famously known as Dato Shake.
“The Malaysian fashion industry has a lot to offer to the world but we need a strong marketing strategy to ensure Malaysia gets noticed by the world. The collaboration between MATRADE and STYLO International embodies a strategic public-private partnership and such inter-dependence is crucial in ensuring we are able to push this sector globally. Ultimately, with consistent efforts, we will be able to have a strong foothold around the world,” Dato’ Dzulkifli said.
He added the design elements derived from the many cultures in Malaysia and ASEAN are a strong selling point as foreign buyers are always on the look-out for something out-of-the-ordinary in fashion and accessories.
“Today, up-and-coming young Asian designers are creating waves in the global fashion industry. The likes of JO DISAYA, JOE CHIA, and Blancheur who now have presence internationally has proven that fashion week platforms like MFW can successfully open doors for the young and talented to be discovered by industry’s key players from the East and West,”
MFW, since 2014, has been making headlines and is focused on boosting the Malaysian fashion and lifestyle industry. The event is a strategic marketing platform to present local fashion brands to international buyers, whilst aspiring to elevate Malaysia’s status as a major fashion hub in ASEAN and beyond. MFW also provides a great opportunity for Malaysian companies and designers to reach international markets and achieve greater business mileage leveraging on this internationally promoted event.
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INTRADE FEATURING MALAYSIA FASHION WEEK 2016
1) INTRADE exhibition
A fashion trade exhibition to support and showcase fashion and its related industries. The exhibition will include local and international designers, manufacturers and players covering the following categories / clusters:
· Fashion, Apparels & Accessories
· Beauty, Hair & Cosmetics
· Arts & Handicrafts
· Lifestyle & Interior
· Textile & Peripherals
2) Mercedes-Benz STYLO Asia Fashion Week (MBSAFW)
MFW 2016 also sees the injection of luxury automaker, Mercedes-Benz presenting the Asian segment called “Mercedes-Benz STYLO Asia Fashion Week (MBSAFW)” to further boost the trade fashion event. MBSAFW presents a list of the best Asian designers from various Asian countries with MFW serving as a platform to showcase their creations.
Ranked as the 30th fashion week in the world, this “Asia for Asia” fashion week will feature international designers from 15 countries from the ASEAN and Asian region.
Malaysia Fashion Week will be held from 2-5 November 2016 at MATRADE Exhibition &Convention Centre (MECC), Jalan Sultan Haji Ahmad Shah 50480 Kuala Lumpur, Malaysia.
Businesses seeking to increase and widen their brand and product exposure in Asia and beyond are encouraged to join the INTRADE exhibition and designers of all categories are invited to sign up for the Trade Fashion Showcase to present their best season collection for Spring/Summer 2017. Registration and applications are now open till 15 September 2016. For more information, log on to www.malaysiafashionweek.my
MATRADE, the National Trade Promotion Agency of Malaysia is responsible for promoting Malaysian enterprises to the world. The organisation is also actively involved in assisting foreign companies to source for suppliers of Malaysian products and services. MATRADE is represented worldwide in more than 46 locations in major commercial cities.
About STYLO International
STYLO was conceived as a lifestyle fringe activity to support Formula 1™ races in the region. It first premiered in Kuala Lumpur as one of the eight great events of the KLGP's exciting '8 on 10' programme to celebrate the 10th Anniversary of F1 in Sepang. Using the tagline 'fashion's merely the excuse', the concept of merging the work of top Malaysian designers, inspirations of international fashion with strongly themed fashion after-parties brought thousands from the region's stylish, fashionable and racing-mad enthusiasts to come together under one roof. The success of STYLO in providing intriguing lifestyle activities surrounding Formula 1™ earned it a place as one of the most glamorous official highlights of the Singapore GP season when the republic held the first Formula 1™ night-race in the world.
DATO DZULKIFLI MAHMUD, CEO OF MATRADE AND CHAIRMAN OF MALAYSIA FASHION WEEK MAKING WELCOME AND THANK YOU SPEECH
DATO SHAKE SHAKES HANDS!
EACH OF THE 9 DESIGNERS (ONE WAS AWAY IN INDONESIA) STANDS BY HIS DESIGN
BILL KEITH IN USUAL WHITE
TOI THE DRESSMAKER AT RIGHT
BON ZAINAL AND CHEW TZE YING OF POROSUS
BILL KEITH, SURAYA SHARIFUDDIN, TRIF AND KEITHB KEE
DATO DZULKIFLU MAHMUD, DATO NORAINI AHMAD, DATO SHAKE, JEAN-PIERRE GALLAND AND NICHOLAS YAP
DESIGNERS AND MATRADE EXECUTIVES AND VIPS
THE MOVERS AND SHAKERS OF MALAYSIA FASHION WEEK 2016!
A TOKEN FOR JEAN-PIERRE GALLAND, COUNSELLOR FOR CO-OPERATION AND CULTURAL AFFAIRS
KEITHB KEE AND DATO KEE HUA CHEE
Q AND A
DATO NORAINI AHMAD AND JEAN-PIERRE GALLAND
DATO DZULKIFLI MAHMUD AND DATO NORAINI AHMAD
OPTICAL ILLUSION! LOOKS LIKE JEAN-PIERRE GALLAND IS HOLDING THE MANNEQUIN'S OUTFIT WHICH IS SEVERAL METRES AWAY!
OFFICIAL PHOTO OP!
KEITH KEE, DATO DZULKIFLI MAHMUD AND DATO SHAKE
TRIF FROM KELANTAN
CHEW TZE YING FROM POROSUS
CROCODILE BAGS ARE THE MOST EXPENSIVE SKINS USED FOR BAGS AND ACCESSORIES
ONE FOR THE ROAD
LOVE THIS POROSUS CROCODILE BAG
TOI THE DRESSMAKER
DATO KEE HUA CHEE AND WINNIE K WHICH STANDS FOR KEE
2 BEAUTIES. DATO KEE HUA CHEE WEARS KEITH KEE KOUTURE
DATO DZULKIFLI MAHMUD, CEO OF MATRADE AND DATO KEE HUA CHEE, CEO OF NOTHING
THE 3 KEES! KEITH KEE, BILL KEE AND DATO KEE HUA CHEE
KEITH KEE, BILL KEITH BUT HIS SURNAME IS ACTUALLY KEE AND DATO KEE HUA CHEE
WINNIE KEE JOINS IN
THE 4 KEES! SUPER RARE! ALL 4 KEES ARE UNMARRIED AND STILL VIRGINS AND MAY THE LAST OF THEIR RACE