Thursday, September 29, 2016

PART4---KEITH KEE WHO WON 'BEST SHOWCASE DESIGNER OF THE YEAR 2016' AT MERCEDES-BENZ STYLO ASIA FASHION FESTIVAL 2016 LAST MARCH AT ZOUK KUALA LUMPUR STUNNED THE INTERNATIONAL MEDIA, BUYERS AND FASHIONISTAS LAST NIGHT AT THE GLOBAL LAUNCH OF MALAYSIA FASHION WEEK 2016 ABOARD THE BARGE 'RIVER'S KING' ABOARD RIVER SEINE IN PARIS DURING PARIS FASHION WEEK. AROUND 200 MOVERS AND SHAKERS THRONGED THE BOAT TO APPLAUD THE 10 MALAYSIAN DESIGNERS. CONGRATULATIONS TO ALL FOR A SUPERB SHOW NON-PAREIL!

KEE@FSWMAG.COM

MALAYSIA FASHION WEEK LAUNCHES IN PARIS WITH FASHION SHOWS ON RIVER SEINE
  
PARIS, 28 September 2016 – Malaysia Fashion Week (MFW) 2016 was officially launched globally today to a host of global guests, trade and media audiences on board the STYLO Asia on the Seine in Paris, France.

Organised by Malaysia’s export promotion agency MATRADE (Malaysia External Trade Development Corporation) in partnership with STYLO International (Malaysia’s leading fashion event organiser) and Mercedes-Benz, the global launch of MFW 2016 featured ten top Malaysian fashion designers showcasing their Ready-to-Wear Spring/Summer 2017 collections. 

The collections were featured through a fashion show held on the boat itself.

These ten designers were handpicked to represent Malaysia and serves as an international flag-off and prelude to the MFW 2016 in Kuala Lumpur slated for November 2016. 

The collections showcased at the global launch embody Malaysian chic traditional wear pulsed with sculptural and sharp-edged silhouettes and whimsical totes. 

Present at the event were specially-invited guests, among who included French media, fashion influencers and International buyers.
Director General of Mercedes-Benz Retail France, Florian Muller said “Mercedes-Benz is pleased to join hands with our Malaysia office in hosting the global launch of MFW. Reinforcing our inexorable support of the fashion industry, we are pleased to bring together two fashion capital cities of the East and West through this fashion exchange.”
As part of the MFW global launch, the Malaysian designers will also be displaying their collections for fashion buyers on the 29 and 30 September 2016 at the Maria Callas Suite at Paris Hilton Opera from 10am to 6pm. 

This segment will allow International trade buyers to personally meet the ten Malaysian designers and brands, namely Bon Zainal, JO DISAYA, Bill Keith, Keith Kee, Fizi Woo, Tanoti Crafts, Sakura Malaysia, Ruzz Gahara, Porosus and Toi – The Dressmaker, who are all well known for their international appeal, quality and capabilities.

Chairman of MATRADE, Dato’ Noraini Ahmad mentioned, “As Malaysia’s export promotion agency, MATRADE is pleased to introduce a talented list of designers to a wider international audience through the MFW 2016 Global Launch. 

"Malaysian fashion is unique and is inspired by the many facets of Malaysian culture, hence via this launch we wish to invite global trade buyers, particularly from Europe to Kuala Lumpur and discover the creativity of Malaysian and Asian fashion at its best.”

Co-Chairman of MFW 2016 & Chairman of Mercedes-Benz STYLO Asia Fashion Week Datuk Nancy Yeoh said, “The ground-breaking nature of the fashion we will be showcasing at this year’s MFW will culminate in the prestigious Mercedes-Benz STYLO Asia Fashion Week, which is developing into one of the region’s most sought after fashion events. 

"The Mercedes-Benz STYLO Asia Fashion Week (MBSTYLOAFW) Awards is a chance of a lifetime for Asian designers to be recognised beyond their borders.”

MFW, since 2014, has been making headlines and is focused on boosting the Malaysian fashion and lifestyle industry. The event is a strategic marketing platform to present local fashion brands to international buyers, whilst aspiring to elevate Malaysia’s status as a major fashion hub in ASEAN and beyond. 

MFW also provides a great opportunity for international companies especially those from Europe to reach Malaysian suppliers in meeting their global sourcing needs.

MFW 2016 in Kuala Lumpur will feature the Spring/Summer 2017 collection of over 60 Malaysian designers at its Malaysia Fashion Showcase segment and over 30 international designers through Mercedes-Benz STYLO Asia Fashion Week. 

These will be complemented by an exhibition of over 300 booths featuring Malaysian and International fashion apparels, accessories, cosmetics & personal care,  arts & handicrafts as well as textiles. 
  
For more information on MFW, visit www.malaysiafashionweek.my  or email to info@malaysiafashionweek.my


Follow us on Twitter @matrade and Facebook – Matrade HQ

FACT FILE

INTRADE FEATURING MALAYSIA FASHION WEEK 2016

1)      INTRADE exhibition
A fashion trade exhibition to support and showcase fashion and its related industries. The exhibition will include local and international designers, manufacturers and players covering the following categories / clusters:
·         Fashion, Apparels & Accessories
·         Beauty, Hair & Cosmetics
·         Jewellery
·         Arts & Handicrafts
·         Lifestyle & Interior
·         Textile & Peripherals

2)      Mercedes-Benz STYLO Asia Fashion Week (MBSAFW)
MFW 2016 also sees the injection of luxury automaker, Mercedes-Benz presenting the Asian segment called “Mercedes-Benz STYLO Asia Fashion Week (MBSAFW)” to further boost the trade fashion event. MBSAFW presents a list of the best Asian designers from various Asian countries with MFW serving as a platform to showcase their creations. 

Ranked as the 30th fashion week in the world, this “Asia for Asia” fashion week will feature international designers from 15 countries from the ASEAN and Asian region.

Malaysia Fashion Week will be held from 2-5 November 2016 at MATRADE Exhibition &Convention Centre (MECC), Jalan Sultan Haji Ahmad Shah 50480 Kuala Lumpur, Malaysia.

Businesses seeking to increase and widen their brand and product exposure in Asia and beyond are encouraged to join the INTRADE exhibition and designers of all categories are invited to sign up for the Trade Fashion Showcase to present their best season collection for Spring/Summer 2017. 

Registration and applications are now open till 15 September 2016.  For more information, log on to www.malaysiafashionweek.my 

About MATRADE
MATRADE, the National Trade Promotion Agency, under the purview of the Ministry of International Trade and Industry Malaysia or MITI, is responsible for promoting Malaysian enterprises to the world. The organisation is also actively involved in assisting foreign companies to source for suppliers of Malaysian products and services. MATRADE is represented worldwide in more than 46 locations in major commercial cities.

About STYLO International
STYLO was conceived as a lifestyle fringe activity to support Formula 1™ races in the region. It first premiered in Kuala Lumpur as one of the eight great events of the KLGP's exciting '8 on 10' programme to celebrate the 10th Anniversary of F1 in Sepang. 

Using the tagline 'fashion's merely the excuse', the concept of merging the work of top Malaysian designers, inspirations of international fashion with strongly themed fashion after-parties brought thousands from the region's stylish, fashionable and racing-mad enthusiasts to come together under one roof.  

The success of STYLO in providing intriguing lifestyle activities surrounding Formula 1™ earned it a place as one of the most glamorous official highlights of the Singapore GP season when the republic held the first Formula 1™ night-race in the world.


 KETH KEE AND DATO KEE HUA CHEE ARE THE 2 BEST KEES AROUND! 
KEITH KEE WON BEST SHOWCASE DESIGNER OF THE YEAR 2016 AT MERCEDES-BENZ STYLO ASIA FASHION FESTIVAL AT ZOUK LAST MARCH
 KEITH KEE STARTS!


































 LOOK AT THE SKY IN PARIS AT DUSK! INCREDIBLE DISPLAY OF LIGHTS, NO WONDER PARIS IS CALLED CITY OF LIGHTS


































 KEITH KEE PROPOSES YOU WEAR THIS WHEN DAWN COMES AFTER PARTYING ALL NIGHT


 CONGRATULATIONS KEITH KEE FOR ANOTHER STERLING SHOW!
 TANOTI


 ALENA MURANG PLAYS THE SAPE GUITAR FROM SARAWAK! AMAZING LIVE PERFORMANCE




















































  








ASSOCIATE PROFESSOR DR JUNE NGO FROM UNIVERSITI MALAYSIA SARAWAK IN KOTA SAMARAHAN, SARAWAK AND CREATIVE DIRECTOR OF TANOTI  




 DATO NORAINI AHMAD WITH DESIGNERS
 EIFFEL TOWER AS BACKDROP WAS SO SURREAL BUT REAL












 HANIFI TRIFFI FROM RUZZ GAHARA AND DATO KEE HUA CHEE
 BOTH ARE FROM KELANTAN WHERE THE BEST AND MOST TALENTED MALAYSIANS COME FROM
 KEITH KEE AND DATO KEE HUA CHEE
 KEITH KEE IS FROM PENANG BUT WE WILL NOT HOLD IT AGAINST HIM
 EIFFEL TOWER RULES!


 KAMIL, RIBY AND DATO KEE HUA CHEE
 DATO KEE HUA CHEE IS RESPLENDENT IN KEITH KEE KOUTURE
 STUNNING AND EIFFEL TOWER NOT TOO BAD ALSO
 DATO KEE HUA CHEE AND EIFFEL TOWER ARE ICONS
 COOLEST!
 VIVA PARIS
 2 ICONS
 THUMBS UP FOR MALAYSIA FASHION WEEK!
 LAUNCHED IN PARIS










 DATO KEE HUA CHEE CROWNED BY EIFFEL TOWER
 RIBY AND RITA


 NOW THAT IS BETTER VIEWING
 RIBY AND RITA
 OBLIGATORY SELFIES
 NO ONE IS IMMUNE FROM SELFIES
 SUCCESS!
 DATO NANCY YEOH, BILL KEITH, DATO NORAINI AHMAD THE CHAIRMAN OF MATRADE, ABU BAKAR YUSUF AND BON ZAINAL


 PARTAYYYY!
NO THIS IS NOT NEW YORK AS WE ARE STILL IN GAY PAREE AS THIS IS THE ORIGINAL BUT SMALL STATUE OF LIBERTY ON SEINE! 



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