Thursday, June 29, 2017

CARLSBERG CELEBRATES ITS 170th ANNIVERSARY THIS YEAR BUT HAVE GOT ITS SLOGAN AND ADVERTISING CAMPAIGN ALL HORRIBLY WRONG! CARLSBERG IN ALL ITS PROMOTIONS DECLARES 'CARLSBERG IS PROBABLY THE BEST BEER IN THE WORLD'. OF COURSE THIS IS PATENTLY WRONG----CARLSBERG IS THE BEST BEER IN THE WORLD. PERIOD. END OF STORY. HOW CAN CARLSBERG CLAIM IT IS 'PROBABLY' THE BEST BEER IN THE WORLD? IT IS LIKE SAYING 'DATO KEE HUA CHEE IS PROBABLY THE BEST WRITER IN THE WORLD'? THIS MEANS SOME OTHER WRITERS CAN BE BETTER THAN DATO KEE HUA CHEE WHICH MEANS THE WORLD AS WE KNOW IT IS ENDING AS I TYPE!

KEE@FSWMAG.COM

What’s Brewing at Carlsberg’s Best Brewery Tour in the World
NEW MANAGING DIRECTOR OF CARLSBERG MALAYSIA LARS LEHMANN AND OLD FAN OF CARLSBERG WORLDWIDE DATO KEE HUA CHEE
HAPPY 170th BIRTHDAY, CARLSBERG! LARS LEHMANN HAS DAZZLING BLUE EYES WHICH ARE SO MESMERISING AND IS SO GORGEOUS THOUGH I AM TOLD CARLSBERG DOES NOT HIRE STAFF BASED ON THEIR LOOKS BUT HOW COME ALL THEIR MDS ARE SO HANDSOME?
 LARS LEHMANN AND THE SEXY BODY-LICIOUS BEERISTAS!
PROVE TO YOURSELF CARLSBERG IS BEST BEER IN THE WORLD
**************************************

VIP brewery tour ex-beer-ience in Shah Alam

On 23 June 2017 Carlsberg hosted a VIP brewery tour ex-beer-ience giving members of the media a sneak preview of Probably the Best Brewery Tour in advance of its first batch of contest winners. 
 OLDIES BUT GOODIES 
 9 MORE GRAND PRIZES TO GO! SO FASTER GO BUY CARLSBERG BOTTLES
THE WINNERS!

While touring Probably the Best Brew House and experiencing Probably the Best Lounge in its brewery in Shah Alam, Carlsberg also unveiled the first grand-prize and first-prize winners of Probably the Best Brewery Tour consumer promotion held in conjunction with its 170th global birthday celebration.


LARS LEHMANN THE NEW MD OF CARLSBERG MALAYSIA VERY DE HANDSOME

“The 170th anniversary of Carlsberg is a chance for us to pay tribute to the beer that is ‘always sharing’. It is all about the science that comes from beer knowledge and the art that brews high quality beers from natural ingredients. Through Probably the Best Brewery Tour campaign, we celebrate Probably the Best Beer in the World, Carlsberg,” Lars Lehmann, Managing Director of Carlsberg Malaysia shared.

“We will reward 20 consumers to explore Carlsberg’s 170 years of beer discoveries in its homeland in Copenhagen and another 1,800 consumers to see, touch, smell and taste the quality natural ingredients of our brews through a VIP brewery tour ex-beer-ience in Shah Alam,” Lehmann added.

From the moment they set foot at Probably the Best Lounge, they were greeted by beautiful and sexy brand ambassadors serving buffet of welcome brews that consists of Carlsberg Smooth Draught, Somersby Apple Cider, Kronenbourg 1664 Blanc and premium Connor’s Stout Porter. 

Upon learning more about the Carlsberg Malaysia’s brewery and brands through an insightful and interesting presentation by Marketing Director Charles Wong, they were chauffeured in a luxury MPV to Carlsberg’s gallery at the production plant. Which is just down the road and not in Copenhagen, sad to say.

The ex-beer-ience also covered a guided sensory experience at Probably the Best Brew House where Supply Chain Director Piotr Zajac shared the art of brewing a quality Carlsberg beer from natural ingredients – malt, hops, yeast and water.
A TOAST TO THE WORLD'S BEST BEER!

The 170 years beer discoveries and innovation
Carlsberg has changed the way the world brewed modern lagers. All this because of J.C. Jacobsen’s obsession to brew the best beer in the world and share all his knowledge (and ways to stabilise Carlsberg’s special yeast called ‘Saccharomyces Carlsbergensis’).

“This is an opportunity to make a toast to the beer that made ground breaking discoveries in the beer landscape. For instance, the Carlsberg Smooth Draught, which is brewed longer for its signature smoothness with an easy finish. 

"It is our latest product innovation specially crafted for consumers to enjoy the smooth sensation of a freshly tapped beer in a bottle or can. We are immensely proud that Carlsberg Smooth Draught is crafted here in Malaysia based on drinkers’ taste preference,” said Charles Wong, Marketing Director of Carlsberg Malaysia.


The media entourage had the chance to see, touch, smell and taste beer at Probably the Best Brew House – a normally restricted area. At the sensory experience room, members of the press were briefed on the aroma of hops, the taste profile of yeast and the look of beer liquid with and without purification.

“Nowadays, there are more discerning beer drinkers who care about what makes of a lager or stout,” said Piotr Zajac, Master Brewer cum Supply Chain Director of Carlsberg Malaysia. "They want to know what are the ingredients used and how it is made."

While many knows that wine comes from grapes, "very few actually know that Carlsberg beer comes from natural quality ingredients – namely malt/barley, hops, yeast and water" said Zajac.

“Inviting consumers into our brew house to learn more about the natural quality ingredients and the art of brewing, bottling and packaging is an excellent way to showcase our brews."

Of course, it wouldn’t be a birthday party without fun-filled games and beer-tertainment. Members of media enjoyed the newly upgraded Probably the Best Lounge, learning more about Carlsberg beer from the Carlsberg heritage and art of making beer wall murals, playing the electronic dart machine iDarts and electronic beer-table tennis iPong as well as belting out their favorite numbers on the Karaoke machine too.

They also indulged in beer-infused gourmet spread that consists of sautéed penne pasta with trio mushroom and K1664 Blanc cream sauce, roasted chicken wings with Carlsberg pineapple BBQ sauce, Connor’s goulash lamb stew and more. 

Some took up the challenge and participate in beer-related quizzes while some learned how to pour themselves a perfect pint, enjoyed a night long of probably the best ex-beer-ience.



For more information about Carlsberg’s Probably the Best Brewery Tour campaign, please visit www.probablythebest.com.my.

CARLSBERG BEER-ISTAS ARE THE PRETTIEST IN TOWN
HOW COME THEIR HAIR ALL SAME LENGTH
AGAIN WRONG SLOGAN---IT SHOULD READ 'THE BEST BREWERY TOUR' WITHOUT 'PROBABLY'
BUY A CARLSBERG BOTTLE AND IF THE CAP SAYS 'COPENHAGEN 2017' THAT'S WHERE YOU AND A FRIEND WILL BE GOING THIS NOVEMBER!
PLEASE IGNORE THE 'PROBABLY'
LIFE IS ALL FUN AND GAMES WITH CARLSBERG
SEE WHAT I MEAN
DATO KEE HUA CHEE IN ZEBRA SUIT AND GUCCI FUR BAG
DATO KEE HUA CHEE AND HIS HAREM
CARLSBERG RULES OK!
STILL AT IT
DATO KEE HUA CHEE AND GABRIELLE EVELYNE LEE


THE BEER-ISTA IN MIDDLE CAN BE MISS MALAYSIA!
SHE IS TALLER THAN DATO KEE HUA CHEE WHO IS NOT A MIDGET
MAYBE I SHOULD MARRY HER AND SHE CAN BE DATIN
THE TOP 4 FROM CARLSBERG BREWERY
HALF OF DATO KEE HUA CHEE BLEND WITH THE DECOR
ZEBRA CROSSING INTO CARLSBERG BEER LOUNGE
HAPPY BIRTHDAY CARLSBERG
TOP 4
MANAGING DIRECTOR OF CARLSBERG MALAYSIA LARS LEHMANN AND DATO KEE HUA CHEE
HAPPY 170th  BIRTHDAY CARLSBERG
LONG COOL ONES
2 EMCEES SPEAKING IN MANDARIN AND ENGLISH
CANNOT BELIEVE THIS TRIO PREFER THEIR HP TO LARS' SPEECH


LARS LEHMANN MAKING WELCOME AND THANK YOU SPEECH








CARLSBERG IS CELEBRATING ITS BIRTHDAY BUT WE ARE GETTING THE PRESENTS!










CHEERS TO CARLSBERG
HERE COME THE CARLSBERG CHARMERS
HAPPY BIRTHDAYCARLSBERG IS NOW 170!
















MARKETING DIRECTOR CHARLES WONG
THE FIRST WINNER TO WIN TRIP FOR 2 TO COPENHAGEN. I REFUSE MENTION HIS NAME AS I ASKED HIM BRING ME AND HE REFUSED POINT-BLANK, PREFERRING TO BRING SOMEONE ELSE LIKE WIFE OR GF
WINNERS
INSIDE THE FACTORY 
PICTOGRAPHS SHOW HOW CARLSBERG BEER IS MADE 
















CARLSBERG ARRIVED IN MALAYSIA IN 1969






THIS IS YEAR OF THE COCK REMEMBER


RARE PEEK INTO CARLSBERG BREWERY WHERE THE WORLD'S BEST BEER IS BREWED!

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