ONLY WATCH AUCTION IN MONACO

KEE@FWMAG.COM

The 'ONLY WATCH' Charity Auction in Monaco on 23 September is the only chance for normal but wealthy folks to buy a full fledged designer, branded and famous brand watch specially made for this event.

As proof, each watch is engraved with the legend 'ONLY WATCH' on its back so you can pass it down through the generation as a very timely heirloom and when your heirs, heaven forbid, wish to sell it decades from now when you are safely buried and could only shake your fist from heaven, that 'ONLY WATCH' is guaranteed to fetch a premiun because you bought it this month in the year 2011.

Of all the 40 watches, this is my #1 Favourite as it was designed by the late and great Dato' Rolf Schnyder, owner and president of Ulysse Nardin who lived in Kuala Lumpur, Malaysia before his untimely demise this year.


The One and Only Watch by the One and Only Dato' Rolf Schnyder! This is the top draw and truly derserves to be! I wonder how much this will fetch on 23 September 2011.

My Ulysse Nardin is followed by these;

This MB & F floors me due to the panda bear! Just by adding this cutest creature makes this ticker unique and cute until I can collapse

Another view in case you missed it

The back view of my favourite Only Watch by MB & F. Make sure you bid for it and let me wear it for a few seconds

The unique Celcius watch that comes with a phone...or is the other way round? But doing double duty is always a timely convenience

Before I enter heaven, I need to get a Corum Golden Bridge but in gold so I will not be bidding for this baby in croco and titanium

The back view of this near transparent watch

When it comes to connoisseurs' collections, you can be sure there are Audemars Piuguets galore for they reside in the uppermost echelons

Well, how convenient of TAG Heuer to have a model named MONACO! Obviously only a watch from this series can possibly be made into an 'Only Watch' and Piece Unique

Naturally Harry Winston's arrow in this time zone watch must point at Monaco rather than London and Cairo

Harry Winston

Hublot

The Ikepod Hourglass exclusive to The Hour Glass but it will not guarantee accuracy to the last nano second

Jaquet Droz

Maurice Lacroix

The hour hand is in Roman numerals and the seconds hand in modern numbers.So the time is 8.16 but am or pm you look up and if the sun is in the sky it is day.

Richard Mille


THE WORLD'S ONLY AND ONLY 'ONLY WATCH' AUCTION WILL BE HELD ON 22 SEPTEMBER IN MONACO.

THE IDEA IS SIMPLE, STUNNING AND SPECTACULAR! 40 OF THE WORLD'S TOP AND FAMOUS WATCH BRANDS HAVE EACH DONATED 1 1UNIQUE, SPECIAL AND ONE OF A KIND WATCH TO BE AUCTIONED FOR CHARITY.

THIS WATCH IS TRULY UNIQUE AND MADE EXPRESSLY FOR THIS OCCASION. OF COURSE NOT ALL ARE HAND MADE AS THAT WOULD INVOLVE MILLIONS OF RINGGIT AND EXCESSIVE MAN HOURS BUT SOME HAVE NEW ADDITIONS LIKE EXTRA SECONDS HAND OR HAVE THE SECONDS HAND REMOVED OR EXTRA DIAMONDS ADDED OR A PANDA BEAR ATTACHED ONTO THE BEZEL OR JUST SOME EMBELLISHMENTS THAT QUALIFY EACH WATCH TO BE UNIQUE.

Many ordinary folks have been doing this to their watches, especially their Rolex watches! I have many friends who shamelessly send their soldi gold Rolex to be studded with diamonds, perfectly mimicking the Rolex diamond watches! Of course they have every right to do so since they bought the Rolex legally and can smash the watch into smithereens if they like or pee on it to test for water-proofness and most people cannot tell the difference since the diamonds are genuine.

Of course they cannot or should not sell as genuine diamond Rolex. But even in Christies and Sothebys catalogues such watches are presented as 'diamonds later added' so buyers know the diamonds were added later by the owner and not done by Rolex in Geneva but probably somewhere in KL Chinatown.

Technically even a mass-produced watch that has already sold 100 billion watches can still be regarded as 'One and Only Unique Watch' if the manufacturer simply glues on a Swarovski crystal since the otehr 100 billion watches do not have a Swarovski crystal. Of course in 'Only Watch' auction, each watch goes far beyond superficial embellishments. Still, one should not be deluded into thinking Cartier or Piaget has spent the last 4 years working on just one watch and creating a brand new movement just to donate to Monaco's charity auction.

However, each of the 40 watches is totally one-off and the new owners can sleep peacefully knowing even though he paid through his nostrils, he now owns a superlative, one of kind watch no one else has on this planet. This auction is not for those hoping to cash in for a watch which he hopes to re-sell for a profit.

So if you are planning to buy a watch this year, why not make it one of a kind so you will end up owning a watch no one else has while doing your Boy scout good deed.

Glashutte Original

Franck Muller

Zenith for left-handed

Zenith for left-handed

DeWitt

delaCour

I have never heard of this brand Cyrus but it looks hot

Chanel

Chanel's backside

Breguet

Breguet's side

Bovet-Fleurier

Blu

Blancpain front and back

Bell+Ross

Full face Bell+Ross

Audemars Piguet

Vulcain

Van Cleef & Arpels

Vacheron Constantine

Front and back of Laurent Ferrier

Louis Vuitton

Montblanc

Front and back of Patek Philippe

Front and back of Piaget

Romain Jerome

Urwerk

Blu

Bovet-Fleurier

Chopard

Hermes

For those on a budget, Frederick Constant's unique Family Set for Papa, Mama, Boy Boy and Girl Girl

ONLY WATCH 2011
THE FOURTH EDITION OF THE WORLD’S FIRST LUXURY WATCH CHARITY AUCTION
Wonderful Only Watch !

On September 23, 2011, the Principality of Monaco will stage the world-famous charity watch auction ONLY WATCH. Under the High Patronage of HSH Prince Albert II, 40 unique timepieces will be sold by leaading horological auction house Antiquorum. The auction, held at 4 pm (GMT + 1) at the Hotel Hermitage, will draw international luxury watch connoisseurs as well as online and telephone bidders.

The entire proceeds of the auction will be donated to support research on Duchenne Muscular
Dystrophy.

For this fourth edition of the charity auction, 40 of the most prestigious and innovative watchmakers have each created a unique and special timepiece:

AUDEMARS PIGUET - BELL & ROSS – BLU – BLANCPAIN - BOVET FLEURIER - BREGUET - CELSIUS X VI II -
CHANEL - CHAUMET - CHOPARD - CORUM – CYRUS - DE BETHUNE - DELACOUR – DEWITT - FRANCK
MULLER - FREDERIQUE CONSTANT - GIRARD-PERREGAUX - GLASHÜTTE ORIGINAL - HARRY WINSTON -
HERMES - HUBLOT - IKEPOD - JAQUET DROZ - LAURENT FERRIER - LOUIS VUITTON - MAURICE LACROIX -
MB&F - MONTBLANC - PATEK PHILIPPE - PIAGET - RICHARD MILLE - ROMAIN JEROME - TAG HEUER - ULYSSE
NARDIN - URWERK - VACHERON CONSTANTIN - VAN CLEEF & ARPELS - VULCAIN – ZENITH

Monaco with host a three-day exhibition (Sep. 21/22/23) at the Monaco Yacht Show.

The world’s leading Superyacht show is co-organizing Only Watch, together with the Monaco
Association against Duchenne Muscular Dystrophy and Antiquorum.

This impressive world tour is made possible by the support of the following partners: PMT The Hour Glass
Bangkok, The Hour Glass Singapore, the CITIC Group (for Shanghai, Beijing and Hong Kong), The Hour
Glass Ginza in Tokyo, Westime Beverly Hills in Los Angeles, the Consulate General of Monaco and the
Monaco Government Tourist Office in New York, Orologeria Verga in Milan, Royal Concept Catering in
Geneva and Champagne Lanson.

TIME FOR A CURE FOR DUCHENNE MUSCULAR DYSTROPHY
Only Watch exists only because of the creativity, the time and dedication, the expertise, and the quest for excellence of exceptionally motivated teams devoted to an extraordinary project.
Some of the world’s most innovative and renowned watchmakers have once again volunteered their help to support research on Duchenne muscular dystrophy, a highly debilitating neuromuscular disease that affects one boy in 3,500 - approximately 250,000 children, teenagers and young adults around the globe.

Since the last edition of Only Watch, in September 2009, 2.5 million Euros were donated to 15 scientific partners and their teams, including 90 researchers and clinicians in 5 countries (France, Italy, Switzerland, United Kingdom and United States).

This is a rare opportunity to contribute effectively to exploring and developing new therapeutic
treatments for this disease.

For Luis Garcia, Research Director at the CNRS Paris, who has been working on Duchenne muscular dystrophy for over ten years, Only Watch has played a decisive role in research, giving major financial support. The funds collected at the last auction went to support research that accelerated clinical developments on Duchenne muscular dystrophy over the past two years.

Notable among these were the launching of several clinical trials on exon skipping, some of which are already entering phase 3.
“For all these research efforts, the synergy of various scientific approaches, co-ordination between the various teams, and collaborative partnerships have all been decisive. In the name of all researchers and clinicians, I would like to take this opportunity to thank the high-end watchmaking industry for its extraordinary collaboration on this fantastic scientific and human project.”
--
Extracts from a speech by Luc Pettavino, President of the AMM (Monaco Association against Muscular Dystrophy) and initiator of Only Watch, made at the launching ceremony of Only Watch 2011 (Geneva, Nov. 29, 2010) in the presence of HSH Prince Albert II of Monaco and the Presidents of the participating watch brands:

“Thanks to all those taking part in Only Watch, and in particular to HSH Prince Albert II; thanks to Antiquorum and the Monaco Yacht Show for jointly organizing this event along with the Monaco ssociation against Muscular Dystrophy; thanks to you the watchmakers. Your presence is stimulating because we are all so eager to see these unique pieces which are a result of your know-how, creativity, and striving for excellence. Your presence is heartening because it shows that you were
wisely able to turn professional competitiveness into a beneficial ambition and enthusiasm for a noble cause. Your presence is moving because while you may not be personally affected by this disease, your generosity and good-heartedness will help to save lives”.
HSH Prince Albert II of Monaco then made the concluding remarks, warmly thanking returning
participants for their loyalty, and welcoming the newcomers to the Only Watch adventure. He
compared the participants of this unique project to links in a chain in which each individual link plays an important role, to raise a maximum amount of funds that will be donated entirely to research on Duchenne muscular dystrophy.


Organized by the Monaco Association against Duchenne Muscular Dystrophy (Association
Monégasque contre les Myopathies, AMM), the Monaco Yacht Show, and Antiquorum Auctioneers.

Monaco
21 & 22 September: 10 a.m. to 6:30 p.m.
23 September: 10 a.m. to 3:00 p.m.
Monaco Yacht Show
Port Hercule - Principauté de Monaco