TRUST SNEAKY CARLSBERG AKA THE WORLD'S GREATEST BEER TO THROW THEIR MUCH ANTICIPATED ON 12 NOVEMBER 2012 AND CONFIRM ITS POSITION AS THE BEST PARTY OF 2012!
Hot or what?
The Carlsberg epic 'Where's the Party?' rocked the socks (and panties) of party goers from Malaysia, Singapore and Hong Kong!
Super hot hunk Lim Wei Sin at right showing off hot bod
Lim Wei Sin at right was voted Hottest Hunk of Party
It was all fun and games!
The party was so brilliant these lasses had to wear shades
Twas a night to remember long after the last beer bubble was gone!
Since 'Where's the Party' was held at year's end, it was too late for anyone including Tiger and Anchor to outdo Carlsberg by throwing a bigger or better one!
So once again, Carlsberg retains its double position as Best Beer in Observable Universe and Best Party Thrower in Observable Universe just as I am Best Writer in Observable Universe.
The young, hip and happening were driven from Kuala Lumpur, Singapore and parts of penisular Malaysia to Hard Rock Hotel in Penang and flown in from Hong Kong to Penang as putting on a boat would take too long, especially with the pirates scouring South China Sea.
For the first time, Carlsberg brought 3 nations for a mother of all beach parties and Hard Rock Hotel had never been rocked as hard as this! Those who missed must pray to Jesus and Buddha that the world will not end this December so they can plan and plot to attend 'Where's the Party?' in 2013.
God almighty, no one but no one knows how to throw a massive party like the Long, Cool Danes!
A taste of K-Pop by Love Cubit
No one could accuse Carlsberg of being lowkey and shy like me
Deejay Norman Doray
Edmund Leong and Rubberband performing for the crowd
Edmund Leong of Rubberband
The Singapore contingent
Gangnam Style Rules OK?
Carlsberg rules!
In case you forgot, Carlsberg was the one who footed the RM 2 million bill for you to party your socks and pants off!
Long limbed sex goddesses
Kelis Rogers in action
Kelis Rogers
Kelis Rogers singing the fans' favourite 'Milkshake'
Love Cubic of South Korea
Love Cubic heating up the stage
Mad August in mad November!
Norman Doray churning out electro tunes
3 cheers to Carlsberg for being so generous!
Partying like there is no 2013
Party like there is no 2013!
Soren Ravn (with glasses) was the man responsible for 'Where's the Party?' so be nice to him!
Emcees Patricia K (not Kee) and Joey G (not Gay)
Hot or what?
Kelis Rogers singing the fans' favourite 'Milkshake'
Love Cubic of South Korea
Love Cubic heating up the stage
Mad August in mad November!
Norman Doray churning out electro tunes
3 cheers to Carlsberg for being so generous!
Partying like there is no 2013
Party like there is no 2013!
Soren Ravn (with glasses) was the man responsible for 'Where's the Party?' so be nice to him!
Emcees Patricia K (not Kee) and Joey G (not Gay)
Hot or what?
Carlsberg’s unique
‘Where’s The Party?’ event recently brought its entourage to the Pearl of the Orient
– Penang for the one-of-its-kind party this year. Action packed with a marathon
of games, assembly of international music maestro’s and ice cold Carlsberg
beer, and the event was a rally of energetic vibes from beginning to end.
The distinct party series offers young
party-goers the ultimate party experience. The mystery event hones in on
consumers’ natural fascination with the unknown and challenges the curiosity of
those who are bold enough to step out of their comfort zone for greater
excitement and rewards.
According to Soren Ravn, Managing Director of
Carlsberg Malaysia, the ‘Where’s The Party?’ series is a counterweight to the
commercialization of how most music events happen these days. “This event is
gaining immense popularity in Malaysia and is being stamped as an iconic party experience.
The platform allows our consumers to get down with an edgy vibe that is
completely unique. Coupled with the unknown adventure factor; ‘Where’s The
Party?’ offers a complete experiential journey that you would definitely not
get anywhere else.”
“Every detail of the party is meticulously brewed
together. Consumers were transported on an epic crusade as soon as they made it
onto the guests list, ensuring the experience remains extraordinary,” Ravn
added
Entering its third wave this year, the first ever
3-Nation party saw 1,200 guests from Malaysia, Hong Kong and Singapore finding
themselves on the shores of Hard Rock Hotel’s beachfront.
Partygoers congregated in droves at Queensbay
Mall before boarding their respective buses to the hotel where they were greeted
by a welcome crew of hostesses and percussionists. After check-ins, the event
kicked-off with enthused guests darting towards the event site.
To keep spirits on a high-note, beach volley
ball, a tug-of-war zone and a limbo-rock area occupied invitees as Twilight
Action Girl spun a slew of hypnotic electro dance beats. DJ Nikki soon took
over the decks rippling out chill-out house anthems, building the momentum for
the main party zone.
Decked with a massive LED paneled stage, the central
zone was outlined with a flow of streaking, spinning colours and a dance ‘cage’
in the middle of it all. Opening with Soren Ravn, jet-skiing into the party
zone; the grand entrance made for a great kick-off introduction, followed by a
beat boxing battle between Shawn Lee and the charming MD himself aka Star
Rapper. Guests were throwing out constant cheers before celebrity hosts Joey G
and Patricia K took the stage.
While a visual playground of lights danced across
the sea of people, and pyros made for stimulating retina-seduction, Mad August
a.k.a Crossfire had music lovers jumping around with
enthusiasm. Rubberband then brought the house down with a 45 minute-set of
no-frills Cantopop tunes, while the famous Love Cubic dancers from Korea chugged
out hot moves to commercial favourites.
Genre-defying Dubstep and electro house pushed
the tempo as DJ Inquisitive took on the wheels of steel causing dance mayhem in
the ‘cage’. The tribal, percussive beats that cannot quite be classified left
hands in the air and feet on constant overdrive.
Focusing more than ever on dance music with hits
that flowed like a DJ set, left-field R&B and hip-hop diva Kelis was next
on the line-up, and made her mark with pop-dance hybrids that left partyers
craving for more. Throwing shape-shifting instrumental segues into the mix; the
set brought the party into full swing.
Bringing it back to the eclectic sounds of
Dubstep and electro house, producer and DJ Norman Doray surfed in and jacked-up
the audience with a melodic treat of progressive sounds. DJ Mayumi then closed
the night with superb hip-hop tones that left everyone shaking like a Polaroid
picture.
The night ended on an astronomical level as
revelers made their way back to their respective rooms in high-spirits and
audible chatter. Making yet another experience an epic one, Carlsberg’s
‘Where’s The Party?’ showcased one of the most entertaining parties to hit punters,
and the anticipation is already bursting at the seams for the next chapter.
The knowledge and awareness amongst consumers on the
significance of responsible drinking is Carlsberg Malaysia’s top priority. The
brewer deployed employee-ambassadors to encourage consumers to party and
consume beer in moderation as part of its efforts in advocating responsible
drinking.
About Carlsberg Malaysia
Since 1847, the Carlsberg brand has enjoyed
global brand distribution, has become a brand of high awareness.
On 6th of April 2011, all across the globe
simultaneously witnessed Carlsberg undergo a successful global transformation,
across more than 140 countries. The Carlsberg brand underwent a major
transformation and the introduction of a new slogan “That Calls for a
Carlsberg”.
All of the changes links back to Carlsberg
founder, whose deep heritage of passion, innovation and entrepreneurship still
connects with today’s young consumers. A sign that their spirit is still a part
of what makes Carlsberg special.
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