IF SANTA FAILS TO BRING WHAT YOU WANT THIS CHRISTMAS, THERE IS ALWAYS THE NEXT YEAR TO LOOK FORWARD TO AS HUGO PERFUMES WILL LAUNCH HUGO Red in January 2013!
Top musician Jared Leto is the face of HUGO Red perfume...is it a happy coincidence his name JaRED happens to contain 'Red'? Or was the perfume named Red in his honour? JaRED for HUGO Red! I love it though I have not smelled it yet!
PUSHING BOUNDARIES IN
BERLIN
AS HUGO FRAGRANCES
INTRODUCES THE NEW HUGO RED PERFUME FOR MEN
Berlin
became the hub for the pushing of boundaries, as the global media joined
musician and actor, Jared Leto, for the exciting press launch of the new HUGO
perfume for men, HUGO Red, which
will be launched in 2013.
Jared Leto fort HUGO Red---what a play with the word 'red'! Red as in JaRED and HUGO Red!
HUGO
Fragrances is thrilled to announce Jared Leto as the ambassador for the new
addition to the fragrance collection, HUGO
Red. Jared has accompanied HUGO
Fragrances throughout numerous events in the past year and has become strongly
connected to the brand, synonymous with its innovation, creativity and
irreverence. HUGO Red is set to
follow in the footsteps of the iconic HUGO Man, a bestseller for nearly two
decades and its hugely successful follow up, HUGO Just Different.
”It’s been a pleasure to work with HUGO again -
I always love working with the team. I am grateful to be part of this process
that is so original and energizing. We had a lot of fun shooting the campaign
and also at the global press event yesterday.” Jared
Leto, HUGO Red ambassador.
“No one could better represent the spirit of HUGO Red than Jared Leto. He is a great
example of someone who embraces pressure and constantly pushes his own
boundaries in order to achieve new heights of creativity. We are excited to be
with Jared again on this journey and work with him on the extra-ordinary new
men’s fragrance.” Gerd von Podewils, Global Marketing
Director HUGO BOSS Fragrances, P&G Prestige
Always out
to innovate, HUGO never disappoints when it comes to choosing ground breaking
event concepts and locations that are bold, unusual and daring. The launch of HUGO Red was no exception with guests
being presented with an original and exclusive setting. Throughout the event
editors from around the world were challenged to utilize their senses to
explore what HUGO Red stands for. Beginning with a bold fragrance
reveal, they were exposed to the tension created by the signature accords of
the perfume. Later, captured in darkness, Jared Leto personally welcomed the
guests to witness the iconic flacon reveal, celebrating ground breaking design
and innovation, which is at the core of HUGO’s DNA.
Jared
Leto’s final message to his guests was “Creativity
and pushing boundaries go hand in hand. For me it’s about reinvention which
leads me to discover new things – it’s what keeps life exciting. This is the
spirit of HUGO Red…I know you are going to love it.”
Bart de Becker, HUGO's Creative Director
THE END
Bart de Becker, HUGO's Creative Director
THE END
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