Juliana Tan of DKSH Singapore and Chocky Ng, Senior Operations Manager of Watchshoppe and Zurich Timepieces with models showing the new 5 Maurice Lacroix watches from Masterpiece Tradition series
MAURICE LACROIX AND WATCHSHOPPE HOSTED A STYLISH AND PLEASANT AFTERNOON CHAMPAGNE TEA PARTY TO INTRODUCE 5 NEW WATCHES FROM THE MASTERPIECE TRADITION SERIES.
The new watches plus the entire collection of Maurice Lacroix are available at Watchshoppes in MidValley KL (03-2938 3266), OneUtama PJ (03-7729 1172), Sunway Pyramid PJ (03-7492 8665), Gurney Plaza Penang (04-2279 268) and Langkawi Fair, Langkawi island (04-9662 362)
Juliana Tan, assistant GM of DKSH SEAsia and host with most Dato' Eddie Teo of Watchshoppe
Juliana Tan and Dato Eddie Teo; a toast to Maurice Lacroix's new Masterpiece Tradition series!
Dato Eddie Teo and Julian Tan showing off their Maurice Lacroixes!
The afternoon party was great!
The new big bezels are the in-thing
Juliana Tan and Dato Eddie Teo with their Maurice Lacroixes
Juliana Tan of DKSh Singapore, Dato Eddie Teo (boss of Watchshoppe and host), Chocky Ng (Senior Operations Manager of Watchshoppe), Celeste Tan (assistant sales manager of DKSH) and Lai Kok Wai (Assistant Brand Manager from DKSH Luxury & Lifestyle Sdn Bhd)
Having a good time at Maurice Lacroix launch of 5 new watches
Juliana Tan of DKSH Singapore and Chocky Ng (what a charming name!) the Senior Operations Manager of Watchshoppe and Zurich Timepieces with models showing the 5 new watches from the Masterpiece Tradition
Timely beauties
Juliana Tan, Chocky Ng and Wong Chui Ling the Friend of Maurice Lacroix and spokesperson
BELOW ARE DISHY MODELS WEARING THE LATEST MASTERPIECE TRADITION WATCHES FROM MAURICE LACROIX
2 HOT MODELS HON TIAN HAUR AND KEE HUA CHEE
Hon Tian Haur and Kee Hua Chee still at it
Emcee Choo Mei Sze at work
Emcee Choo Mei Se and Chocky Ng, Senior Operations Manager of WatchShoppe and Zurich Timepieces
Choo Mei Sze and Chocky Ng
Jaynie Lai, General Manager of Sheju Umeken the hot new health supplement from Japan and endorsed by the Imperial Family
Jaynie Lai and Kee Hua Chee looking pretty healthy and will be healthier with Sheju Umeken!
Pretty in pink clothes and pink slippers is Kee Hua Chee and handsome hunk is Hon Tian Haur
Kee Hua Chee and Hon Tian Haur
Kee Hua Chee and Hon Tian Haur
Hon Tian Haur
Hon Tian Haur
Wong Chui Ling, Chocky Ng and Juliana Tan
Wong Chui Ling, Chocky Ng, Juliana Tan and Kee Hua Chee
Wong Chui Ling, Chocky Ng, Juliana Tan and Kee Hua Chee
Modern Masterpieces
4 timely beauties
5 timely models
5 timely models wearing Maurice Lacroix
Masterpiece Tradition
The essence of the watchmaker's art – classic, elegant, contemporary Swiss quality and fine watchmaking are terms that perfectly describe the five new contemporary models in The Masterpiece Tradition line, a development of the long-established Masterpiece collection. As watches For the 21st century, they present a classic modernity emphasized by a truly dynamic style. At the same time, they respect the elegant harmony that characterizes Swiss watchmaking. Their combination of
expertise and aesthetic design reflects the values that Maurice Lacroix represents. The five models are
offered in different versions, including some in a limited edition.
Masterpiece Tradition 5 Aiguilles
Following the style of the Masterpiece Tradition, the hours, minutes and seconds are indicated by classic
hands complemented by a calendar display. However, this model has one different feature: the day and
date are not shown digitally in a window set into the dial but by an analog display involving two central
hands with a distinctive design. This unusual feature has given the watch its name: the Masterpiece
Tradition 5 Hands. Great care has been taken with the decoration of the automatic movement. Traditional
circular graining together with Côtes de Genève give it a sparkling brilliance that will delight all watch
lovers. The classic Côtes de Genève on the gold-plated oscillating weight can be seen shimmering
through the sapphire case back. The model is available with several different dials and external parts,
sometimes in a limited edition.
Masterpiece Tradition Phases de Lune
This exceptional model identifies its owners as real connoisseurs who do not waste their precious time on
an ordinary wristwatch. The moon phase is not simply a technical display, it also appeals to the emotional
dimension associated with the Earth's satellite. Its physical influences on our planet have been
demonstrated, and its different phases are sometimes believed to affect our daily lives. Some people
make decisions depending on whether the moon is new, full, waxing or waning. But unfortunately, the
moon is rarely visible during the day. Maurice Lacroix addressed this problem in the 1980s by pioneering
moon phase indication at a time when mechanical watches were regaining popularity. In addition to
displaying the moon phase at 6 o'clock, this wonderful model also shows the day of the week and the
month at 12 o'clock, while a central hand indicates the date. The precision of the displays is ensured by
the caliber ML 37, a superb rhodium-coated automatic movement. Its circular graining and Côtes de
Genève decoration is visible through the sapphire case back, as is the oscillating weight, also decorated
with Côtes de Genève.
Masterpiece Tradition Reserve de Marche
As its name suggests, this model possesses a practical power-reserve display as part of a classic, elegant
design in the style of the Masterpiece Tradition collection: simple yet highly appealing. Ideally located at
o'clock, a small hand indicates the energy remaining in the automatic movement, the caliber ML 113, that
is meticulously decorated by hand. While an automatic movement with a power-reserve indicator may
seem like a contradiction, this combination proves to be a wise choice for daily use. If this jewel of
watchmaking remains immobile for a certain length of time, the owner can instantly see how much longer
it will run and wind it at a given moment to ensure that it continues to indicate the time. The watch also
displays the date at 3 o'clock and the hours, minutes and seconds with central hands. The sapphire case
back gives a clear view of the rhodium-plated movement with its circular graining and Côtes de Genève
decoration, as well as the gold-plated oscillating weight also engraved with Côtes de Genève. This model
with its noble simplicity is available in four versions that will appeal to all who know that an exceptional
design has no need for embellishments.
Masterpiece Tradition Date GMT
It is the small details that produce the consistency and harmony of this watch. Its exceptional design and
mechanical perfection give it a unique personality. The model combines a simple, timeless design with a
mechanical movement of the highest quality. Its steel case, 40 mm in diameter without fittings, forms a
perfect unit with the different versions of the dial. The hour markers and hands vary from one version to
another, ranging from metallic blue to rhodium-plated finishes or pink gold. This model enhances the
Masterpiece Tradition collection with additional modern functions such as a large date at 12 o'clock and a
second time zone at 6 o'clock, on a dial that is mirror-lacquered or carefully brushed to create a sunray
effect. An appealing choice for all contemporary men with a sense of style. Maurice Lacroix has increased
the exclusivity of the watch even further by fitting it with a sapphire crystal case back. This gives an
uninterrupted view of the superb circular graining and Côtes de Genève decoration of the automatic
movement.
Masterpiece Tradition Petite Seconde
The eminently classic appeal of this prestigious watch is heightened by a small, almost sporty, seconds
counter. Its Roman numerals are designed with an elegance and simplicity that fully satisfy the criteria of
aesthetic perfection. This generously proportioned small seconds counter located at 6 o'clock is an
attractive focal point that confirms the owner's sense of style. The Masterpiece Tradition Small Second is
produced in a limited edition of 88 pieces with an 18 K pink gold case, as well as an unlimited edition with
a steel case, both offering a choice of several dials. Great attention has been given to the decoration of
the movement with the refinement of its circular graining and its Côtes de Genève clearly visible through
the sapphire case back. With its simplicity and Swiss quality, this model will delight all connoisseurs who
love exclusivity.
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