Sunday, April 19, 2015



BONIA SS2015: Nuovo
BONIA introduces you the new paints of your name.

City life is just like the kaleidoscope- the vividness of patterns resembles the urbanites as well as their lifestyles. Sitting by the sidewalk café, I sipped the aromatic coffee as I set my eyes on the groups of passerby; and I realised that I’m not the only one who’s having my morning coffee which act as energy booster for hectic morning. 

Almost every of us try to freshen up our every day in various ways- a dose of caffeine in the aromatic liquid, a newspaper to catch up with the latest news from every corner of the world and also a set of smart and chic outfit.

When you spend your day in the boutiques, do you catch yourself darting your eyes on clothes and accessories that neatly display on the rack? You are aware that you’re looking for something new and suitable; yet still wondering what should you pick from the many varieties that fill your sights? 

We’ve always wanted to feel fresh. But, what is the definition of fresh new looks?

BONIA Spring/Summer 2015 unleashed NUOVO. Nuovo is an Italian noun that brings the meaning of NEW and FRESH. BONIA’s designers introduce you the brand new concept for this brand new season of 2015, deciding to fresh you up with the new designs that painted with new colours, reminding you of the winsomeness and freshness of awaken warm seasons- spring and summer.

Colour Your Name
Name is the first thing we gain when we were born and it accompanies us till the end of life. It is identification for us. Every name has its meaning and some people agree that a name describes one’s personality. Just like one’s fashion shows one’s lifestyle and characteristic, nametag is the element that represents one’s traits; it’s like the attire that your name wears.
Spring and summer indicates rebirth and joy. 

In this new season of 2015, BONIA dresses up your identification with soft pastel colours which has been selected as the trendy colour for Spring/Summer 2015. Made of Nappa leather, BONIA’s Nametag with Trisha Embossed [083T1-006] is dyed in various colours- earthy brown, jazzy blue and pastel red.



Established since 1974, BONIA, an international brand, has created a trademark legend in the leatherwear fashion, achieving many key milestones among the many accolades it receives. BONIA, the Italian Inspiration, has been building its identity consistently and constantly, by emphasizing its three main keys in the brand at all time:

Modern, Elegant and Contemporary.

BONIA products start from sourcing the best and finest quality leather, from Italy to the rest of Europe, where key management is personally immersed in each selection process.

Stringent sets of guidelines are followed for each and every batch of leather materials followed by our superior craftsmanship. Never a mere commercialized production; BONIA signature pieces require higher skills sets to produce the best quality products. 

Yet, BONIA has always delivered the elegant fashion style to its customers without failed.



From modest beginnings in Singapore in 1974, Bonia Corporation Berhad (BONIA) has grown to be one of Asia’s leading fashion retailers  -  designing, producing and distributing luxury leather goods, accessories, and footwear made with European styling, quality and craftsmanship. 

With a network of over 1100 sales outlets and 140 standalone boutiques throughout the world including countries such as Singapore, Malaysia, Taiwan, Japan, Vietnam, Thailand, Myanmar, Cambodia, Indonesia, Brunei and the Kingdom of Saudi Arabia, the Group continues to develop its global presence by forging strong networks with key partners around the world.

In addition to its flagship fashion label, BONIA, the Group is also behind successful brands such as Sembonia and Carlo Rino. Besides co-owned the brand Braun Buffel, it also holds the license to distribute international labels such as Valentino Rudy, The Savile Row Company, Enrico Coveri, Santa Barbara Polo & Racquet Club, Renoma Paris, Renoma Café Gallery, Jeep, Austin Reed and Pierre Cardin.

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