Tuesday, May 5, 2015

PART 3----UNDER ARMOUR THE SEXY NEW SPORTSWEAR BRAND CONDUCTS ITS 'EARN YOUR ARMOUR' WORKOUT SESSIONS ON ROOFTOP OF AVENUE K

KEE@FSWMAG.COM

About Under Armour, Inc.
Under Armour (NYSE: UA), the originator of performance footwear, apparel and equipment, revolutionized how athletes across the world dress. Designed to make all athletes better, the brand's innovative products are sold worldwide to athletes at all levels. 

The Under Armour Connected Fitness™ platform powers the world’s largest digital health and fitness community through a suite of applications: UA Record, MapMyFitness, Endomondo and MyFitnessPal. The Under Armour global headquarters is in Baltimore, Maryland.


About Triple Pte. Ltd.
Triple Pte. Ltd., a sports and lifestyle retailer holds the exclusive distribution rights for the Under Armour brand across Southeast Asia. Triple launched the first two Southeast Asian Under Armour mono-brand retail outlets in Singapore and the Philippines in May 2014, following another four more mono-branded outlets in Singapore, Malaysia and the Philippines over the rest of 2014 and beginning 2015. 

An omni-channel e-commerce channel is currently served out of Singapore across the ASEAN region. Triple is based in Singapore.

Be Humble and Stay Hungry.
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UNDER ARMOUR ATHLETE STEPHEN CURRY WINS
THE 2014-15 KIA NBA MOST VALUABLE PLAYER AWARD

The Brand’s New Short Film Celebrates Curry’s Perseverance and Will

Stephen Curry’s legacy in the game is defined by an uncompromising self-belief and tireless work ethic. Time and again, he has smashed through barriers to elevate his game, and his performance this season has culminated with him receiving the 2014-15 Kia NBA Most Valuable Player Award.  

“Stephen Curry is a once-in-a-generation talent and a game-changer who is driving basketball into a new era,” said Kevin Plank, Founder and CEO, Under Armour. “He is truly an innovator on the court, and his impact off the court reaches new heights every year. As Stephen continues to defy expectations, nothing is more exciting than knowing we’ll be with him every step of the way as his performance partner.”  

To mark this new milestone in his journey, the brand released a short film titled “Stonecutter,” narrated by NBA legend Bill Russell, which can be viewed here: https://youtu.be/MrQQLOJID3I.

Curry’s underdog journey from overlooked son of an NBA star to becoming the league’s most “unguardable” player is well-chronicled. What the competition and fans haven’t seen is his commitment and belief in the process of getting better everyday through hard work. 

In the film, Russell recounts the credo of a stonecutter who hammers away at a rock, not knowing when, but believing his hammer will eventually split it open, which characterises Curry’s path to becoming one of the game’s best.

Curry, widely considered to be one of the sport’s best-ever shooters, combines world-class ball handling, uncanny court vision and elite level defense to play the game in a transformative way.

Curry’s regular season accomplishments include hitting 286 three-point field goals, breaking his previous record for made three-pointers in a season, leading the league in steals and receiving the most All-Star fan votes, while helping to lead his team to a league-best 67-15 record.

http://www.underarmour.com.my and @underarmourbasketball.


UNDER ARMOUR AMBASSADOR MAH KIT WAI TAKES A BREATHER
KIT IS HOT AND HANDSOME
MAH KIT WAI SHOWS WHY HE WAS PICKED AS UNDER ARMOUR AMBASSADOR INSTEAD OF DATO KEE HUA CHEE
LOOKEE AT KIT'S BICEPS!
AMAZING SHAPE




















KIT IN ACTION




MATT PYNE IN ACTION










MATT PYNE






















DATO KEE HUA CHEE'S BIG MAC BAG!






















JORDAN TAKES A BREATHER!




















































































































































































JORDAN TAKES THE LEAD


GROUPIE!
ONE FOR THE ALBUM
ONE FOR THE ROAD
STUNNING SETTING
GRAND
WELL DONE ALL
JORDON AND DATO KEE HUA CHEE
JORDON AND DATO KEE HUA CHEE
JORDON AND DATO KEE HUA CHEE
MATT PYNE AND DATO KEE HUA CHEE
MATT PYNE AND DATO KEE HUA CHEE
MAH KIT WAI AND DATO KEE HUA CHEE
MAH KIT WAI AND DATO KEE HUA CHEE






ONE LAST TIME
MATT PYNE SHOWS OFF HIS MUSCLES
THEN COLLAPSES IN A HEAP
BUT IS RESURRECTED WITH ENERGY DRINK
CHEERS TO UNDER ARMOUR! 

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