Thursday, June 11, 2015



BONIA SS2015: Nuovo
Be as bright as the sun and as hot as the summer.

City life is just like the kaleidoscope- the vividness of patterns resembles the urbanites as well as their lifestyles. Sitting by the sidewalk café, I sipped the aromatic coffee as I set my eyes on the groups of passerby; and I realised that I’m not the only one who’s having my morning coffee which act as energy booster for hectic morning. 

Almost every of us try to freshen up our every day in various ways- a dose of caffeine in the aromatic liquid, a newspaper to catch up with the latest news from every corner of the world and also a set of smart and chic outfit.

When you spend your day in the boutiques, do you catch yourself darting your eyes on clothes and accessories that neatly display on the rack? You are aware that you’re looking for something new and suitable; yet still wondering what should you pick from the many varieties that fill your sights? 

We’ve always wanted to feel fresh. But, what is the definition of fresh new looks?

As we are always one step ahead in the fashion society, BONIA Spring/Summer 2015 unleashed NUOVO. Nuovo is an Italian noun that brings the meaning of NEW and FRESH. 

BONIA’s designers introduce you the brand new concept for this brand new season of 2015, deciding to fresh you up with the new designs that painted with new colours, reminding you of the winsomeness and freshness of awaken warm seasons- spring and summer.

Beat the Heat in Style
As the sunrise announces the arrival of a new day, new challenges are the first to greet our every morning. Explorations are all over the place, waiting for us to discover the treasure in it.  While the new encounters could bring us to the next level of life experience, it could also lead us to stressful life.

“Colours, like features, follow the changes of the emotions.” says Pablo Picasso. Just like the flowers are infused with its meaning and symbolism, colour may dramatically affect one’s personal and professional image as well as one’s moods, feelings and emotions. It’s just like green balances our mind and soul while turquoise represents friendliness.

When you open your wardrobe, you might be surprised how many pieces of monochrome garment you owned, as the monochrome tone boosts one’s professional image. Why not spice up your day by putting on brighter outfits that enlighten up your mood while giving a brand new impression to another?

The new BONIA collection of men’s casual wear invites you to a relaxing escape from the hectic life in the hustle city. The mixture of horizontal or vertical stripes with soft pastel colours adds freshness, smartness and sharpness as finishing touch onto your professional image. 

Made of 100% Cotton Corduroy, 100% Cotton Pique or 100% Mercerized Prima Cotton, the NUOVO collection of men’s casual wear [08807-1883-30, 08810-1703-40, 08810-1746-60] offers you fresh sensation on this warm season. 

Let’s paint your day with colours and spice up your life with NUOVO collection!



Established since 1974, BONIA, an international brand, has created a trademark legend in the leatherwear fashion, achieving many key milestones among the many accolades it receives. BONIA, the Italian Inspiration, has been building its identity consistently and constantly, by emphasizing its three main keys in the brand at all time:

Modern, Elegant and Contemporary.

BONIA products start from sourcing the best and finest quality leather, from Italy to the rest of Europe, where key management is personally immersed in each selection process.
Stringent sets of guidelines are followed for each and every batch of leather materials followed by our superior craftsmanship. Never a mere commercialized production; BONIA signature pieces require higher skills sets to produce the best quality products. Yet, BONIA has always delivered the elegant fashion style to its customers without failed.



From modest beginnings in Singapore in 1974, Bonia Corporation Berhad (BONIA) has grown to be one of Asia’s leading fashion retailers  -  designing, producing and distributing luxury leather goods, accessories, and footwear made with European styling, quality and craftsmanship. With a network of over 1100 sales outlets and 140 standalone boutiques throughout the world including countries such as Singapore, Malaysia, Taiwan, Japan, Vietnam, Thailand, Myanmar, Cambodia, Indonesia, Brunei and the Kingdom of Saudi Arabia, the Group continues to develop its global presence by forging strong networks with key partners around the world.

In addition to its flagship fashion label, BONIA, the Group is also behind successful brands such as Sembonia and Carlo Rino. Besides co-owned the brand Braun Buffel, it also holds the license to distribute international labels such as Valentino Rudy, The Savile Row Company, Enrico Coveri, Santa Barbara Polo & Racquet Club, Renoma Paris, Renoma Café Gallery, Jeep, Austin Reed and Pierre Cardin.

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