BUILT® CUSTOM BURGERS, A FAST CASUAL BURGER RESTAURANT BY THE COUNTER®, OPENS TODAY AT NU SENTRAL
THE BEST FINE FOOD BURGER IN MALAYSIA AND THE MOST EXPENSIVE BUT IT IS LIKE EATING STEAK IN A FINE RESTAURANT!
Build-Your-Own Burgers and Burgers in a Bowl Now Available in Kuala Lumpur
From The Counter®—the team who created the premium build-your-own burger concept—BUILT® Custom Burgers opens on 13 July at Nu Sentral Mall in Kuala Lumpur, Malaysia.
Serving the same quality, customizable burgers and burgers-in-a-bowl made famous at The Counter® only in a fast-casual environment, BUILT® allows guests to get in and out quickly while watching the team build their respective burger creations along the queue.
“At BUILT®, we’re giving our customers the same quality of ingredients and freedom they’d expect from The Counter®, only in a quicker way to accommodate their on-the-go schedules,” says Craig Albert, co-CEO of The Counter®.
BUILT® - The Menu
Similar to The Counter®, BUILT® offers guests the flexibility of creating their own custom burger choosing from millions of possible combinations, from the protein and the bun to toppings and the sauces. However, unlike the signature clipboard menu synonymous with The Counter®, the new burger bar will feature a build-as-you-go process, where patrons can select the options in queue and watch their custom burger built on the spot.
- Step #1 – Pick a Protein (beef, turkey, veggie, chicken)
- Step #2 – Choose a Cheese (American, cheddar, Swiss, jalapeño, mozzarella)
- Step #3 – On a Bun or in a Salad Bowl The choice is yours
- Step #4 – Take your Toppings: Fresh jalapenos, organic mixed greens, sliced cucumbers, sautéed onions, ripened red tomatoes, carrot strings, roasted red peppers
- Step #5 – Sauce is Boss: Marry your choices with any of our housemade sauces, from Roasted Garlic Aioli and Buttermilk Ranch to BUILT® Sweet Sriracha Sauce and Tangy Thousand Island
- Step #6 – Go Big or Go Home: Enhance the burger with one of our premium toppings: sautéed mushrooms, Breakfast Beef or sautéed Anaheim Peppers
- Step #7 – Side Play: Options include French fries, sweet potato fries, tater tots
Located at L4.10 & L4.10AL, Level Four of the Nu Sentral Mall, in Jalan Tun Sambathan, BUILT® occupies 1800 square feet and seats 65.
This marks BUILT®’s fifth location since debuting in downtown Los Angeles in March 2013. BUILT® is the second Kulala Lumpur location operated by Em-Cap Partners Pte Ltd.
“We’re thrilled to bring yet another concept from The Counter® to Malaysia,” said Kevin Rogers, Director of Hospitality for Em-Cap Partners Pte. Ltd. “BUILT® will delight our guests in a quick, convenient setting and we look forward to seeing the combinations our guests create.”
For more information on BUILT®, please visit builtcustomburgers.com and follow the team at Facebook/BuiltBurgers and on Twitter at @BuiltBurgers.For more information about The Counter® and to view the complete directory of locations, please visit thecounterburger.com. Follow the team on Facebook/TheCounter, on Twitter at @CounterBurger, and on Instagram @TheCounterBurger.
About The Counter®
Founded in 2003, The Counter®’s mission was to challenge the traditional burger joint. The Culver City, California-based brand grew into more than 40 stores. The Counter® offers a fresh, unconventional approach to creating the ultimate burger, offering a checklist-style clipboard menu that lists over a million possible burger combinations: seven proteins, 16 cheeses, 45 toppings, 23 unique sauces and eight types of buns. The Counter® offers a full-service, casual dining experience in an inviting space with industrial décor and upbeat music.
There are currently over 40 locations in the United States – including two airport locations. In addition there are four international locations in Ireland, Saudi Arabia and the United Arab Emirates. For more information, visit thecounterburger.com.
In 2013, The Counter® launched BUILT® by The Counter®, which serves the same premium, customizable burgers and burgers-in-a-bowl made famous at The Counter® but in a fast casual environment. There are currently four locations—Los Angeles, Miami, San Francisco and San Diego—in addition to the new Kuala Lumpur location. For additional information on BUILT®, visit builtcustomburgers.com.