BUILT® CUSTOM BURGERS, A FAST CASUAL BURGER
RESTAURANT BY THE COUNTER®, OPENS TODAY AT NU SENTRAL
THE BEST FINE FOOD BURGER IN MALAYSIA AND THE MOST EXPENSIVE BUT IT IS LIKE EATING STEAK IN A FINE RESTAURANT!
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Build-Your-Own Burgers and Burgers in a Bowl Now Available in Kuala
Lumpur
From The Counter®—the team who
created the premium build-your-own burger concept—BUILT® Custom Burgers opens on 13 July at Nu Sentral Mall in Kuala
Lumpur, Malaysia.
Serving the same quality, customizable burgers and
burgers-in-a-bowl made famous at The Counter® only in a fast-casual
environment, BUILT® allows
guests to get in and out quickly while watching the team build their respective
burger creations along the queue.
HEALTHY
“At BUILT®,
we’re giving our customers the same quality of ingredients and freedom they’d
expect from The Counter®, only in a quicker way to accommodate their on-the-go
schedules,” says Craig Albert, co-CEO of The Counter®.
BUILT® - The Menu
Similar to The Counter®, BUILT® offers guests the flexibility of creating
their own custom burger choosing from millions of possible combinations, from
the protein and the bun to toppings and the sauces. However, unlike the
signature clipboard menu synonymous with The Counter®, the new burger bar will
feature a build-as-you-go process, where patrons can select the options in
queue and watch their custom burger built on the spot.
- Step
#1
– Pick a Protein (beef, turkey, veggie, chicken)
- Step #2 –
Choose a Cheese (American, cheddar, Swiss,
jalapeño, mozzarella)
- Step
#3 – On a Bun or in a Salad Bowl The
choice is yours
- Step #4 – Take your Toppings: Fresh
jalapenos, organic mixed greens, sliced cucumbers, sautéed onions, ripened
red tomatoes, carrot strings, roasted red peppers
- Step
#5 – Sauce is Boss: Marry
your choices with any of our housemade sauces, from Roasted Garlic Aioli
and Buttermilk Ranch to BUILT® Sweet
Sriracha Sauce and Tangy Thousand Island
- Step
#6 – Go Big or Go
Home: Enhance the burger with one of our
premium toppings: sautéed mushrooms, Breakfast Beef or sautéed Anaheim
Peppers
- Step
#7 – Side Play: Options include French fries, sweet potato
fries, tater tots
Located at L4.10 & L4.10AL, Level Four of the Nu
Sentral Mall, in Jalan Tun Sambathan, BUILT® occupies 1800 square feet and seats 65.
This
marks BUILT®’s fifth location since
debuting in downtown Los Angeles in March 2013. BUILT® is the second Kulala
Lumpur location operated by Em-Cap Partners Pte Ltd.
“We’re thrilled to bring yet another concept from
The Counter® to Malaysia,” said Kevin Rogers, Director of Hospitality for
Em-Cap Partners Pte. Ltd. “BUILT® will delight our guests in a quick,
convenient setting and we look forward to seeing the combinations our guests
create.”
For more information on BUILT®, please visit builtcustomburgers.com and follow the team at Facebook/BuiltBurgers and on Twitter at @BuiltBurgers.For more information about The Counter® and to view the complete directory of locations, please visit thecounterburger.com. Follow the team on Facebook/TheCounter, on Twitter at @CounterBurger, and on Instagram @TheCounterBurger.
About The Counter®
Founded in 2003, The Counter®’s mission was to challenge the
traditional burger joint. The Culver City, California-based brand grew into
more than 40 stores. The Counter®
offers a fresh, unconventional approach to creating the ultimate burger,
offering a checklist-style clipboard menu that lists over a million possible
burger combinations: seven proteins, 16 cheeses, 45 toppings, 23 unique sauces
and eight types of buns. The Counter®
offers a full-service, casual dining experience in an inviting space with
industrial décor and upbeat music.
There are currently over 40 locations in the
United States – including two airport locations. In addition there are four
international locations in Ireland, Saudi Arabia and the United Arab Emirates.
For more information, visit thecounterburger.com.
About BUILT®
In 2013, The Counter® launched BUILT® by The
Counter®, which serves the same premium, customizable burgers and
burgers-in-a-bowl made famous at The Counter® but in a fast casual environment.
There are currently four locations—Los Angeles, Miami, San Francisco and San
Diego—in addition to the new Kuala Lumpur location. For additional information
on BUILT®, visit builtcustomburgers.com.
1 comment:
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