BONIA SS2015: Nuovo
The story of woman and her handbag.
“The way a woman carries her bag is characteristic.” says some psychologists; ‘Bagology’ is the name.
Handbag is one of the beauty essentials of woman; it is the soul of woman. Without a handbag, most of the women might feel as lost and helpless as the wanderer in woods; a handbag is just like the vault of pirate king for the women, as the women keep everything they want to travel with in their handbag- be it useful or no.
As time goes by, handbag has taken an important role in fashion and most of the women have adopted an education that handbag is an individual symbol. However, one bag is never enough, just because one handbag will never stay on the runway for too long; not to mention that we need more than one bag to match every piece of apparel that hangs in our wardrobe.
BONIA’s designers understand that handbag represents one’s character; thus, BONIA released the brand new collection- NUOVO, to all the fashionista. To welcome the Spring/Summer 2015, BONIA’s designers painted the Valeria handbags collection into various colours that signify the joviality of spring and summer as well as the awakening of Earth.
Valeria indicates the meaning of valiant, changes, adventures and excitement. As the warm rays of sun snap us from dreamland, challenges are already on our adventurous exploration.
Just like the heroine equips herself with her greatest armour, Valeria collection provides the dual styles for you to carry- the two-rounded top handles and the comfortable alternative detachable shoulder strap.
What kind of ‘Valeria’ you are, on this season? The white that represents youth and purity, red that indicates enthusiasm and passionate, blue that symbolises confidence and integrity, light brown that implies friendly and genuine or black that hints elegance and sophistication?
Established since 1974, BONIA, an international brand, has created a trademark legend in the leatherwear fashion, achieving many key milestones among the many accolades it receives. BONIA, the Italian Inspiration, has been building its identity consistently and constantly, by emphasizing its three main keys in the brand at all time:
Modern, Elegant and Contemporary.
BONIA products start from sourcing the best and finest quality leather, from Italy to the rest of Europe, where key management is personally immersed in each selection process.
Stringent sets of guidelines are followed for each and every batch of leather materials followed by our superior craftsmanship. Never a mere commercialized production; BONIA signature pieces require higher skills sets to produce the best quality products. Yet, BONIA has always delivered the elegant fashion style to its customers without failed.
ABOUT BONIA GROUP
From modest beginnings in Singapore in 1974, Bonia Corporation Berhad (BONIA) has grown to be one of Asia’s leading fashion retailers - designing, producing and distributing luxury leather goods, accessories, and footwear made with European styling, quality and craftsmanship. With a network of over 1100 sales outlets and 140 standalone boutiques throughout the world including countries such as Singapore, Malaysia, Taiwan, Japan, Vietnam, Thailand, Myanmar, Cambodia, Indonesia, Brunei and the Kingdom of Saudi Arabia, the Group continues to develop its global presence by forging strong networks with key partners around the world.
In addition to its flagship fashion label, BONIA, the Group is also behind successful brands such as Sembonia and Carlo Rino. Besides co-owned the brand Braun Buffel, it also holds the license to distribute international labels such as Valentino Rudy, The Savile Row Company, Enrico Coveri, Santa Barbara Polo & Racquet Club, Renoma Paris, Renoma Café Gallery, Jeep, Austin Reed and Pierre Cardin.