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Glenfiddich
Brings its World-Renowned Dufftown Distillery to Malaysia
The Valley of the
Deer party was the first-ever interactive Scotch whisky distillery tour in
Malaysia
Glenfiddich, the World’s Most Awarded Single
Malt Scotch Whisky, brought The Valley of the Deer to Kuala Lumpur from 27 - 30
May 2015 at Carcosa Seri Negara, offering Malaysians a rare behind-the-scenes look
into what goes on at one of the world’s most reputable single malt
distilleries.
The second instalment in Asia since the inaugural tour in Bangkok
last year, this year’s showcase took place at a site with heritage and history
as rich as the brand’s, allowing guests to immerse further in the distillery
experience.
With a growing demand for quality
single malts and sophisticated whisky palates among consumers in Malaysia, the
country is an important market for Glenfiddich. Coupled with the fact
Glenfiddich’s signature flavours pair beautifully with the lively and complex
characteristics of Malaysian food, the country was a natural choice for the
next leg of the experience.
Matthew Fergusson-Stewart, Regional
Brand Ambassador for Glenfiddich said, “Given Malaysia’s growing appreciation
for quality and craftsmanship, we hope The Valley of the Deer will be well
received by fans of Glenfiddich and single malt alike.
"We want to create an
educational opportunity for whisky lovers to develop a thorough understanding
of our range and the rare skills that go into creating this exceptional single
malt.”
While producing Scotch is an arduous process, creating Glenfiddich with
its high standards of craftsmanship, is an art of its own altogether. At each
stage, Malt Master Brian Kinsman ensures that the liquid meets the highest
industry standards.
Only the right combination of weather, land, water and
aging can create the flavour that is distinct to the Glenfiddich range. This
includes carefully selected malted barley and water drawn from the Robbie Dhu
spring, a source of soft Scottish spring water.
Fergusson-Stewart added, “Glenfiddich
believes in inspiring people by nurturing an attitude of self-belief and
championing the pioneering spirit in ground-breaking ways.
"These values we
apply to our work have definitely played a role in forming the reputation Glenfiddich
has garnered since
we began producing our single malts commercially in 1963.”
The Valley of the Deer took guests on an interactive journey that
showcased the making of each cask of Glenfiddich single malt whisky. Through
the expert guidance of Ian Millar, Glenfiddich Global Brand Ambassador, and Fergusson-Stewart
himself, guests experienced an average working day at Glenfiddich’s Dufftown
distillery.
They were introduced to the various equipment involved in the distillation
process and witnessed the perfected trade of coopering the barrels used to age
Glenfiddich’s fine whisky. Of course, a visit to the distillery would not be
complete without sampling the finished product.
When all the
various elements are combined, The Valley of the Deer presents an eventful
affair for whisky lovers to experience the World’s Most Awarded Single Malt
Scotch Whisky and the magic that goes into creating “the best dram in the
valley”.
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About William Grant & Sons and
Glenfiddich
William Grant & Sons, Ltd. is an
independent family-owned distiller headquartered in the United Kingdom and
founded by William Grant in 1886.
Today, the luxury spirits company is run by
the fifth generation of his family and distils some of the world’s leading
brands of Scotch whisky, including the world’s favourite single malt Glenfiddich®,
The Balvenie® range of handcrafted single malts and the world’s third largest
blended Scotch Grant’s® as well as other iconic spirits brands such as
Hendrick’s® Gin, Sailor Jerry®, Milagro® Tequila and, most recently, Tullamore
Dew Irish Whiskey.
Click on www.williamgrant.com for more information on the Company and its
brands.
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OPENING NIGHT WAS A BLAST! MALE SUPERMODEL GODFREY GAO WAS THERE, HAMMERING AWAY TO MAKE A BARREL TO STORE GELNFIDDICH!
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SINCE I AM NOT FOOTING THE BILL, I DO NOT KNOW HOW MUCH IT COST TO HOST THIS 4- NIGHT FEAST BUT AM TOLD IT SHOULD BE AROUND RM 5 MILLION!
EACH GUEST RECEIVED 2 SOLID GLASSES LIKE THE ONES HELD BY RAJ ARIA AND NADINE ANN THOMAS, MISS MALAYSIA UNIVERSE 2010. PLUS A SMALL BOTTLE OF PERFUME!
ALL WERE GIVEN A LEATHER (OF SORTS) PASSPORT HOLDER WITH BIT-COINS (SORT OF) INSIDE THE COIN COMPARTMENT TO 'PAY' FOR DRINKS AT THE VARIOUS BARS THOUGH IF YOU RUN OUT OF COINS, THEY WILL GIVE YOU MORE IF YOU ARE NOT SLURRING AND STILL STANDING.
THEN EVERY GUEST WAS TAKEN ON A WHISKY DISTILLERY TOUR! NOT IN SCOTLAND'S SPEYSIDE SAD TO SAY BUT IN SPECIALLY CONSTRUCTED MARQUEES IN THE VAST GARDEN!
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IT WAS LIKE A WHIRLWIND TOUR OF GLENFIDDICH'S DISTILLERY REPLETE WITH FAUX GANITE SLABS ON WALLS, BARLEY GRAINS, COOPERAGE AND CULMINATING IN A STATE OF THE ART TASTING ROOM WITH MAGIC HIGH-TECH TABLES THAT REVEALED THE DETAILS AND HISTORY OF VARIOUS GLENFIDDICH WHISKIES WHEN YOU PUT YOUR GLASS ON THE TABLE'S SURFACE! A SUPER INTER-ACTIVE, SENSORIAL EXPERIENCE!
A TOAST TO GLENFIDDICH!
ASTOUNDING
