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LIKE ALL FAIRS, BANGKOK GEM & JEWELRY FAIR 2017 HAD BOOTHS THAT PRACTICALLY BEGGED YOU TO TAKE PHOTOS OF THEIR JEWELS AND THOSE WHO PATHETICALLY TRIED TO BLOCK ME FROM PHOTOGRAPHING THEIR BOOTH (NOT EVEN JEWELS AS I WAS STANDING 20 METRES AWAY) BY STANDING IN FRONT OF MY CAMERA!
One minion said I could not photograph their specially built, grand pavilion. I replied "I am taking photos of the entire hall but your booth is blocking and spoiling my view so can you please dismantle your pavilion so I can take my photo without your stand spoiling my picture?"
He then hastily said I could take the exterior but not close-ups of their jewels. I said "If i wish to copy your design, I don't need to take photos as one look at your design I can remember every detail since I am a professional jeweller. If I take photos to copy, I have to find a jeweller to make exact clone and pay for semi precious gems etc which would not be cheap. Also making a one-off piece is time consuming and may not be worth the jeweller's time and effort unless I pay through the nose which defeats the whole purpose. Then again, the result may not be what I expect so it is unlikely any visitor would do this! It is one thing to show a photo of a lovely necklace to a jeweller---it is another to ask him to make exact replica!
Or I could simply walked inside the booth and asked for a catalogue featuring their entire collection! Or visit their website and steal their designs at leisure! From professionally taken, beautiful photos in glorious color with every detail clearly defined!
Every jeweller worth his name has a website proudly showing past and present collections for anyone to copy if so desired.
So if I were confident of the quality and workmanship of my jewels, I would be shouting to every passer-by to please photograph my jewels. After all, imitation is the highest form of flattery!
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The
59th Bangkok Gems & Jewelry Fair
1. Name of the event:
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Bangkok Gems & Jewelry Fair (BGJF)
(59th edition, 34th year)
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2. Date of the event:
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February 22-26, 2017 (twice a year – in
February and September)
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3. Venue:
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Challenger Halls 1-3, IMPACT Exhibition
Centre, with total exhibition area of 60,000 sq.m.
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4. About the event:
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BGJF is considered a potentially
efficient marketing tool in helping Thailand to sustainably drive forward its
gems and jewellery industry towards the international competition.
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5. Participants:
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Producers, exporters, importers,
designers, and relevant stakeholders to the gems and jewellery industry from
17 major countries. Among them are from 730 business entities in 2,011
exhibition booths (625 business entities in 1,865 booths from Thailand and
105 business entities in 146 booths from other countries, e.g. Hong Kong SAR (37
booths), Singapore (12 booths), Turkey (10 booths), Poland (10 booths), Japan
(9 booths), and so on.
In comparison with BGJF58, the total
number of participating business entities decreased by 7.71% or 61 entities,
and the total number of exhibiting booths also decreased by 4.56% or 96
exhibiting booths.
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6. Visitors:
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BGJF59 expects a total of 20,000
visitors from 130 countries around the world to visit the fair. In its
previous edition (BGJF58), among the total number of 16,562 visitors, 10,119
were from Thailand, and 6,443 from abroad.
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7. Special Activities:
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· Thai
Jewelry Brands booths exhibit gems and jewelry items from Thai producers
within Fashion Product Development Project. They had been given assistance
with the help of foreign experts in product development, product display, and
brand creation/development.
· The
Concept Showcase exhibits gems and jewelry items created specifically for
targeted niche markets proven lucrative with high-value opportunities in the
world market:
◦ Metro
Men (men’s jewelry)
◦ 60+
(jewelry for senior)
◦ Pet
Parade (jewelry for pets)
◦ The
Moment (jewelry for brides)
◦ Culture
Club (art & craft jewelry)
◦ Spiritual
Power (jewelry of spiritual beliefs and opulence)
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8. Expected order:
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The expected purchase order for BGJF59
is worth 1.7 billion baht. In BGJF58, the purchase orders recorded was worth
1.669581 billion baht. Immediate purchase order accounted to 2.42485 billion
baht. Purchase orders within one-year accounted to 1.427086 billion baht.
Products of interest included diamond
(49.3%), coloured gems (24.24%), silver (17.16%), gold (5.54%), pearl
(2.11%), machinery and parts (0.78%).
Countries with the highest spending in
the fair were the United Kingdom (37%), Sri Lanka (18%), India (8%), the
United States (7%), Thailand (5), the rest were the United Arab Emirates,
Egypt, Lebanon, Jordan, China, and Japan (2% each).
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The
Showcases: Fact Sheet
According to the new trend of the gems and
jewelry industry where the consumers are shifting their interest towards
specific categories of products or niche markets. The 59th Bangkok
Gems & Jewelry Fair, takes place during February 22-26, 2017, therefore,
focuses on these special “The Showcases” – displaying the 6 prominent themes of
gems and jewelry in the market current:
1) 60+: Jewellery
for senior
The fast-growing market of senior
consumers include retirees who live happily after their hard-working age. This
group of consumers are living independently with carefree and freedom of living
with a young at heart mind set. Gems and jewellery for the 60+ group do not
only put emphasis on comfort, but
also on
timeless beauty, elegance, and up-to-date trends.
2) Pet
Parade: Jewellery for pets
The hustles and bustles of the big
cities have turned urban people interests toward their lovely pets. Pets
are now considered not only domestic or tamed animals but members of the
family, often being given good care and grooming. Pet owners sometimes buy gems
and jewellery for their beloved pets. Therefore, some jewellery for pets are
designed as a pair – both for the owner and for the pet; while others are
designed exclusively for pets.
3) The
Moment: Jewellery for wedding (focusing on Indian and Chinese market)
Wedding day is the most meaningful
day for brides and grooms as their most important day of their lives. The 59th
Bangkok Gems & Jewelry Fair puts emphasis on the Asian wedding especially
Indian and Chinese wedding jewelries. As the Indian society considers their
wedding days very important and the Indian bride must be decorated with at
least 9 pieces of jewelry from head to toe. These pieces of jewelry must be
showing off their value and glittering rays of gold. While Chinese wedding
likes to see modern designs and luxurious looks of gems and jewellery.
4) Metro
Men: Jewellery for men
Gentlemen who take good care of
themselves and their looks are the rising category of consumers. Modern
gentlemen are turning their eyes more towards gems and jewelry. The jewelry for
men are unique in looks and style, reflecting the unique identity of the
wearers. Designs of jewelry for men, therefore, focus on uniqueness,
singularity, simple but stylistic.
5) Culture
Club: Contemporary Art & Craft jewellery
Artisanal jewellery is proud to
show off its beauty and elegance of Thainess, its sophistication in patterns
and styles that are considered hard to make. Silver and gold jewellery in this
category are designed with fashion and trend in mind. The Culture Club
showcases, therefore, is there to impress the visitors of Thainess refinement.
6) Spiritual
Power: Jewellery of spiritual beliefs, horoscope and opulence
The Spiritual Power showcase is considered the unique
highlight of all the world’s jewellery fairs. Modern consumers, especially in
Asia, have grown their interests in this kind of jewellery where beauty meets
with spiritual power that can be used as every-day accessories. This ultimate
showcase is truly an expression of potential of Thai entrepreneurs in mellowly
and beautifully mixing fashion with beliefs.
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