The Tourism Authority of Thailand (TAT) has
announced its readiness to celebrate the grand opening of the “2015
Discover Thainess” global tourism marketing campaign, with a spectacular
parade that is set to fill Bangkok with vibrant colours and wonderful
memories on 14 January, 2015.
H.E. Kobkarn
Wattanavrangkul, Minister of Tourism and Sports said, “Thailand will
bring the glory of Thai traditions and cultures from all regions of the
country to Bangkok within one evening, in a 3.5-kilometre stretch of
grand processions showcasing the pride of the nation. Local and foreign
tourists will have the opportunity to experience the kingdom’s
traditional beliefs and age-old traditions which make Thai culture, the
Thai way of life and the Thai experience very unique within a short yet
memorable period of time.”
The “2015 Discover Thainess” parade
will comprise six spectacular processions. Heading the 3.5-kilometre
stretch of six grand professions will be a 12-metre replica of the regal
Suphannahong, or golden swan, royal barge with 16 oarsmen presenting in
all splendour that exhibits the glory and great power of the Thai
monarch.
Following the procession of the regal Suphannahong replica will
be an exquisite float displaying beautiful Thai fine arts in the story of
the Ramakien,
or the Thai version of the Indian Ramayana.
The second procession will showcase
grand festivities of Thailand, from all five regions including
elaborately-crafted floats depicting the Salung Luang (grand alms bowl)
tradition unique to the Northern region, Songkran or Thai New Year from
the Central Region, the tradition of the Wax Castle Procession from the
Northeast, the Colours of Fruits and Fantasy from the Eastern region, and
the Chak Phra,
or the hauling of the Buddha image, from the South.
For the first time at the Ratchaprasong
Intersection, visitors and tourists will be thrilled with the exciting
aerial fabric performance from Leng Rachanikorn Keawdee, the
Thailand’s Got Talent season 2 ‘ champion.
The third procession being the
Thai way of life will feature the art of Thai cuisine and the legacy of
Thai silk while the fourth procession will boast the world’s renowned
Thai boxing or Muay Thai.
The fifth procession “Siam Sanuk” will showcase
various “Thai fun” factors, followed by the final procession “Smiles of
Siam”, which displays the friendliness and readiness of the Thai people
to welcome tourists.
Mr. Kalin
Sarasin, Chairman of the Board of TAT said, “Each element of the upcoming
“2015 Discover Thainess” parade has been carefully chosen to illustrate
the glory of Thai traditions and cultures as well as our historical
significance.
The procession is set to be a rare spectacle in the heart
of Bangkok, and it is poised to be a once-in-a-lifetime experience. So
tourists and travellers are cordially invited to discover Thainess throughout
2015 and the many more years to come.”
The parade is scheduled to take place
on 14 January, 2015, from 17.00 hrs. It will start from the National
Stadium at the Pathumwan Intersection and wind its impressive and
colourful way along Rama I Road to the Ratchaprasong Intersection before
turning into Ratchadamri Road and conclude at Lumpini Park.
There will be
three stages presenting the event at the Siam Discovery Centre (main
stage), and two smaller stages at the Ratchaprasong Intersection and at
Lumpini Park (King Rama VI Monument plaza).
The opening ceremony is scheduled to be
presided over by Prime Minister General Prayut Chan-o-cha. The event will
be broadcasted live by the Television Pool of Thailand.
TAT Governor Mr. Thawatchai Arunyik
said, “TAT would like to invite all tourists and tourism industry
stakeholders as well as members of the public to take part in this
extravagant celebration marking the launch of the “2015 Discover
Thainess” campaign.
"You are welcome to be a part in celebrating the
traditional beliefs and local traditions that set Thailand apart from all
other countries.”
The international arrivals in 2015 is
expected to rise by 13 percent to 28 million and revenue from foreign
visitors by 16 percent to 1.35 trillion Baht.
The grand opening celebration of the
“2015 Discover Thainess” campaign is to be held in conjunction with the
Thailand Tourism Festival 2015, which is scheduled to take place from 14
to 18 January, 2015, from 16.00 – 22.00 hrs. at Lumpini Park.
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