Chopard, a
passion for cinema
Chopard has enjoyed strong ties with the world of
cinema for many years. The collaboration between the Geneva-based company and
the film industry has taken a variety of forms, motivated by Caroline
Scheufele’s personal passion for the silver screen.
Since 1998, Chopard has
been serving as official partner of the Cannes Film Festival and crafting in
its Geneva workshops the famous Palme d’Or that rewards the best film in the
annual competition.
Each year, the corporation also awards the Trophée Chopard to
a young actor and actress showing particularly promising talent. The company
has also been closely associated with productions such as Nine by Rob Marshall and Woody Allen’s Midnight in Paris, for which special creations were produced.
In
2014, Chopard testified its commitment in safeguarding film heritage by
participating in the restoration of the façade of the famous Cinecittà studios
in Rome.
ACTRESS ANA GIRARDOT WEARING CHOPARD
OWNER OF CHOPARD JEWELLERY CAROLINE SCHEUFELE
LIVIA FIRTH, WIFE OF COLING FIRTH THE SUPERSTAR ACTOR AND CAROLINE SCHEUFELE THE CO-PRESIDENT OF CHOPARD WITH HER BRO
LIVIA FIRTH WEARING CHOPARD
LIVIA FIRTHM, WIFE OF COLIN FIRTH, WEARING CHOPARD
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In the early 1900’s, the Lumière brothers invented
colour photography and subsequently the cinemascope process. As part of its
ongoing involvement in the 7th Art, Chopard naturally wished to
celebrate the 120th anniversary of the invention of the
cinematograph.
The exhibition “LUMIÈRE! Le cinéma inventé” is on show
in the Grand Palais from March 27th to June 14th 2015.
LUMIERE!
27th of March – 14th of June 2015
Grand
Palais / Salon d’Honneur
Curators:
Thierry Frémaux et Jacques Gerber
Scenography:
Nathalie Crinière
© Institut Lumière
The year 2015 will mark the 120th anniversary
of the invention of the Cinematograph Lumière, for this occasion the Institut Lumière will
organise a celebration with the support of the Centre National du Cinéma, the Ministry
of Culture and Communication, the Ville de Lyon, the Métropole de Lyon, the
Rhône-Alpes Region, the Musée des Confluences and Chopard.
This
celebration will begin in the spring, reflecting the decisive moments of the
first screenings in 1985 (19th of March 1895 in Lyon), the first presentation
of the invention (22nd of March in Paris) and the first ‘cinematic views’
screened in series in Lyon, Paris and La Cioata.
It will continue until December to mark the memory of
their first public screening of films at which admission was charged, held on
December 28th 1985 at ‘Salon Indien du Grand Café’, on the Boulevard des
Capucines in Paris. Finally, it will resume in 2016 to retrace the journey of
the first operators that Louis Lumière sent to tour the world in 1896 to bring
images to the world.
The two highlights of the celebration will be
the digital restoration 4K of 200
Lumière films produced with the support of the CNC and the Fondation du
Patrimoine through the support of the Fondation Total and an exhibition at the Grand Palais in Paris, which will repeat the
splendor and importance of "the Lumière adventure" in a city that has
counted in its history.
EXHIBITION – EVENT AT
Grand Palais
For the first time, in this unique area the
Grand Palais (built for the 1900 Universal Exhibition in which Louis and
Auguste were among the leading figures), Paris will host a major exhibition
from 27th of March until the 14th of June 2015.
The exhibition in the Salon d'Honneur will be devoted to the epic of
the Cinematograph and all the work of the Lumière family. The Lumière’s
will be addressed in a new way: the exhibition will present Louis Lumière (and
his brother Auguste) not only as inventor and technical genius, but also with
artistic merit.
A life dedicated to images
The Lumières, were not just cinema, they also
represent a life dedicated to images and from 1903, with the invention of color
photography: the Autochromes; so the exhibition will address the invention of
the Cinematograph but also other aspects of industrial and artistic saga of the
Lumière family.
A family whose brother, Auguste, invented tulle gras which saved thousands of burn victims during the Great
War and the father, Antoine, painter and photographer, amateur to Kinetoscope
Edison, a friend of Nadar and poets, who encouraged his children to invent the
cinematograph.
Re-enchanting images in modernity
Beyond an aesthetic exhibition, it will also be
educational and popular: the tour of the exhibition designed by curators
Thierry Fremaux and Jacques Gerber with scenography designed by
architect-designer Nathalie Crinière, helps to show images, still and moving and
regain some of the original magic.
The images will speak for themselves. There
will be, a reconstituted screening room (the Salon Indien du Grand Café,
designed by the decorator Jacques Grange), a contemporary room, Ipads programmed
to show the 1500 films, which will be
shown for the first time in their entirety.
Entirely geared towards the
modernity of the invention, the exhibition will trace the history and offer the
viewer a journey that showcases the emotion and the strength of the film
writing of the Lumière without neglecting technological developments which led
the world cinema where it is today.
Technical and technological adventure of digital cinema
The exhibition will also address the other
dimensions of the industrial and artistic adventures of the Lumière family:
social background, photography in black and white and color with the famous
Autochrome, the various processes developed around the Cinematograph, the
industrial site factories of Lyon and their global expansion, the talent of the
painter and photographer, Antoine Lumière, a friend of Nadar and father of the
inventors.
Incorporating the latest techniques related to
the digital, the exhibition will also appeal to the sensitivity of the
spectators.
It will also showcase the treasures from the collections of the
Institut Lumière, private archives, appliances, graphics, and the family
archives. This "sensitive path" in aesthetics of the Lumière will be
a great discovery for those, who know nothing of this adventure.
Finally, the exhibition will highlight a past
event unnoticed as it was fast and natural: the emergence of digital cinema. In
1995, during the previous commemoration, cinema had not changed for 100 years.
In
recent years cinema is technically not the same as the digital has replaced
silver film. The exhibition will be the opportunity to question the future of
images and the technological future of Lumière’s heirs Edison, Marey and Demeny
Muybridge at the dawn of the 21st century.
The exhibition will also allow us, through
digital techniques never used in an exhibition, to discover the Lumière heritage,
as we have never seen before.
120 years after the first public screenings in
Paris and 115 after the triumph of Cinematograph at the 1900 World Expo, the
history of light extends into the site of this triumph: the Grand Palais in
Paris.
Landmark for the Universal Exhibition of 1900, built for it and
consecrated "by the Republic to the glory of French art", it is
located in the heart of Paris on the Champs Elysees. It is like the Eiffel
Tower a symbol of Paris to the world. To celebrate an invention that became
immediately universal, could you imagine a stronger and more obvious place for
such an event?
Thierry Frémaux & Jacques Gerber
« There was a
time when cinema came out of the trees, gushing from the sea, where the man
with the magic camera stopped in the squares, entered the cafes where all
screens opened a window on the infinite. This was the time of Louis Lumière. »
Henri
Langlois
This exhibition has been produced with the help of CNC, the Ministère de la Culture et de la Communication, the Métropole de Lyon, the Ville de Lyon, the Région Rhône-Alpes, and Musée des Confluences et de Chopard.
It also benefits support from
Renault Trucks, the Brochier Soieries, the l'Hôtel Scribe.
PRACTICAL Information
LUMIÈRE!
The Invention of Cinema
Grand Palais, from the 27th of March – 14th of
June 2015
Entrance Square Jean Perrin, Champs-Elysées,
avenue du Général Eisenhower, Paris 8ème
Metro: lines 1, 9, 13 / Stations:
Franklin-D.-Roosevelt, Champs-Elysées-Clemenceau
Hours:
Sunday and Monday: 10h00 - 20h00
Wednesday, Thursday, Friday, Saturday: 10am –
10pm
Tuesday: group visits
Price:
Full price: 13 €
Reduced price: 9 €
Free under the normal conditions of the Grand
Palais
Presale: from the first week of February from
the Grand Palais website: www.grandpalais.fr
Guided visits for individual and groups
(information available on the website of the Grand Palais the first week of
February)
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