Wednesday, March 11, 2015

REEBOK REINTRODUCES THE NEW, IMPROVED ZPUMP FUSION SHOES AT REEBOK FITHUB AT NU SENTRAL MALL AS PART OF A MASSIVE GLOBAL LAUNCH. THE NEW REEBOK PUMP SHOES IS MADE ONLY OF 3 PARTS COMPARED TO MOST SHOES THAT CONSIST OF SOME 40 PARTS! THIS MEANS THE NEW REEBOK PUMPS HAVE FEWER MOVING PARTS AND CAN BE 'PUMPED' BY HAND TO FIT YOUR FEET LIKE A GLOVE! GET YOURS NOW FOR RM 470!

KEE@FSWMAG.COM


REEBOK ZPUMP FUSION REVOLUTIONIZES RUNNING
WITH NEW CUSTOM FIT TECHNOLOGY
THE SHOE THAT ADAPTS TO YOU

Kuala Lumpur, Malaysia – 10th March 2015: Reebok, the global pioneer in fitness innovation, launched the revolutionary new ZPump Fusion in Kuala Lumpur today; a running shoe that uniquely conforms and adapts to any foot.

The ZPump Fusion was unveiled at a Reebok FitHub Nu Sentral Mall where guests explored, through interactive try on experience, how Reebok has revolutionized its iconic innovation – The Pump technology – to create the new ZPump Fusion.

Kuala Lumpur has a unique fusion of different types of people from all over the world – many of which have a serious passion for running and fitness.
“The ZPump Fusion is a huge step forward in the Reebok running category so we decided to come here for what is one of the brands biggest and most anticipated launches in our recent history,” said Matt O’Toole, President of Reebok.

Boasting a new and proprietary air-filled cage that surrounds and molds to any foot providing a custom, locked-in fit, the ZPump Fusion represents a revolutionary new approach to The Pump technology and how runners experience fit.

“Many running shoes are developed around a rigid, factory-developed last shape that can never be a true representation of your unique foot. The ZPump Fusion is completely structure-less when not inflated and then molds to the individual shape of your foot once you put it on and inflate. 

"It conforms to the shape of your foot to give you a locked-in, custom fit when you run. To get that security, you may need three pumps or you may need eight pumps – it is fully customizable for each person,” said Paul Litchfield, original inventor of The Pump and Head of Reebok Advanced Concepts.


Unlike a traditional running shoe which is often made up of over 40 individual parts; the Reebok ZPump Fusion is made up of just three key parts, meaning no rigid components that restrict movement in the foot. 

Each of the three parts in the ZPump Fusion works together to deliver improved fit and control.

1.       The Pump technology – The revolutionary air-filled cage is lightweight and fully customizable that pumps up and wraps around the individual shapes and contours of the foot to deliver a locked-in custom fit to achieve maximum performance.

2.       The Fusion Sleeve – The Fusion Sleeve is a four way stretch sleeve that holds together the key components of the ZPump Fusion. A lightweight and seamless compression sleeve, it fuses The Pump technology to any runners’ foot to provide improved control and comfort as they run.

3.       ZRATED outsole – The high-speed, underfoot performance that is essential to any high tempo running shoe is provided by the ZRATED outsole. Inspired by high performance ZRATED tires, the edges and underfoot grooves provide increased handling and control so runners can stop, start and turn on a dime.

When The Pump actuator on the heel of the ZPump Fusion is pushed, air is channeled through the valve and into the air-filled cage enabling it to fill and clasp around the upper and heel in a way that is unique to each foot. To release the air, runners can simply deflate using the release valve.

“The evolution we have made to The Pump technology in the ZPump Fusion is a huge step forward for Reebok and is keeping with our constant drive for new innovations.  

"Runners have been waiting for a shoe that can be customized to their individual foot shape. The Reebok ZPump Fusion is the shoe that does it. We are excited to get it on the feet of runners because we know they will feel the difference immediately” said Bill McInnis, Head of Running – Reebok.

Revolutionizing The Pump technology with the unique Reebok ZPump Fusion is part of the global fitness brand’s mission to change how people perceive and experience fitness. Reebok has issued a bold challenge for the world to “Be More Human” as part of its new brand campaign; a unique point of view that embodies the brand’s new symbol, the Reebok Delta.

“Reebok believes that by pushing ourselves to the brink and testing our limitations, we become better partners, leaders, parents and better friends. By adopting a Reebok approach to your fitness lifestyle, you can aim to be the best you can be socially, mentally and physically. To be more in tune with that natural, human part of yourself that fitness can explore”, said O’Toole.

“The ZPump Fusion doesn’t just provide a locked-in custom fit for your feet, it also locks you into focus so you can push your body, test those limits and Be More Human”.

The Reebok ZPump Fusion (RM469.00) will be available from March 10th 2015 at
Reebok One Utama, Nu Sentral, Paragon
Stadium Mid Valley, KLCC, Pavilion, JBCC
Studio R Sunway Pyramid, Gurney
RSH One Utama, Bangsar Shopping Centre, Queensbay Mall, City Square
Crossover Sunway Pyramid, City Square
and through www.reebok.com.

About Reebok
Reebok International Ltd., headquartered in Canton, MA, USA, is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. 

An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied heritage in running, training and fitness. Reebok is committed to helping consumers fulfil their potential and be “fit for life.” 

Reebok develops products, technologies and programming which enable consumers to live a healthy lifestyle and have fun doing it. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit – whether it’s training, running, walking, dance, yoga or aerobics. Reebok Classics leverages the brand’s fitness heritage and represents the roots of the brand in the sports lifestyle market. 

A subsidiary of the adidas Group, Reebok operates under the multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division.  Reebok is the exclusive outfitter of CrossFit and the Reebok CrossFit Games, the official title sponsor of the Reebok Spartan Race, and exclusive apparel provider for Les Mills.

Discover Reebok at the following locations:

The Pump technology:
Launched 25 years ago, The Pump technology is a unique and ground-breaking innovation in footwear that continues to shift the landscape of the running category to this day. 

First introduced in 1989, Pump has transcended generations to not only be recognized as an iconic piece of footwear but is now also at the heart of the running category. 

The range was introduced in 1989 as a premier basketball shoe before transcending into tennis, running and aerobics in various forms throughout the 1990s. 

These transitions culminated in the InstaPump Fury, the first iteration of a full-length exoskeleton pump bladder that supported the foot and laid the platform for the ZPump Fusion evolution in 2015.


RSH Malaysia
RSH (Malaysia) Sdn. Bhd. is a subsidiary of RSH Limited. Incorporated in 1989, RSH (Malaysia) Sdn. Bhd. principal activities include marketing, distributing and retailing of sports, golf, active lifestyle and fashion products. 

RSH Malaysia manages multi-brand specialtychains such as Stadium, Studio R, Royal Sporting House, and Golf House. We are proud to announce that some of our boutiques are recipient of Fair Price Shop Awards 2007-2008 and these include Royal Sporting House. 

RSH Group of Companies also include retailing rights for some of the international fashion labels including Zara, Massimo Dutti, Ted Baker, Nautica, bebe and Pull Bear.

 LEONG MOON WENG, REEBOK MARKETING MANAGER MALAYSIA WITH MR MALAYSIA INTERNATIONAL 2013 JAMES NG YIN TENG AT REEBOK GLOBAL LAUNCH YESTERDAY  
 LEONG MOON WENG SHOWS OFF HIS NEW REEBOK ZPUMP FUSION SHOES
 REEBOK LAUNCHED THE NEW ZPUJMP FUSION SHOES SIMULTANEOUSLY IN EVERY COUNTRY WHERE IT HAS A PRESENCE AND THAT MUST BE AROUND 180 NATIONS ACROSS THE GLOBE!
 LEONG MOON WENG AND JAMES NG YIN TENG SHOW OFF THEIR LIMITED EDITION 'THE PUMP' T-SHIRTS
 LEONG MOON WENG, REEBOK MARKETING MANAGER MALAYSIA AND DATO KEE HUA CHEE IN TIGER SUIT
 LEONG MOON WENG AND DATO KEE HUA CHEE
 MR MALAYSIA INTERNATIONAL 2013 AND TOP MALE MODEL JAMES NG YIN TENG TRYING ON HIS NEW REEBOK ZPUMP FUSION SHOES




 PERFECT FIT!




 LEONG MOON WENG SIMPLY PRESSES A KNOB WHICH AUTOMATICALLY PUMPS IN AIR TO MOULD THE ENTIRE SHOE TO FIT THE FOOT LIKE A GLOVE!
 IT MAY NEED 15 TO 45 PUMPS TO GET THE PERFECT FIT!
 ONCE THE MAXIMUM IS REACHED, THE PUMP STOPS WORKING SO YOUR SHOE WILL NOT EXPLODE! 
 PERFECT FIT!
 TYING THE SHOE LACE




REEBOK ZPUMP FUSION COMES IN 4 COLOURS
ROZITA SHUIB OF NEWMAN MAGAZINE, THE BEST MEN'S MAG, MISS MALAYSIA UNIVERSE 2013 CAREY NG AND REEBOK AMBASSADORS


FIT AND PUJMPED!


HOT AND SEXY
BEAUTIES WITH BRAINS
POWERFUL MEDIA!
I LOVE THIS SHADE
SOBER AND DISCREET
ALSO GREAT
NICE


EASY MATCH
CAREY NG IN ACTION
CAREY NG STARTS PUMPING HER SHOES
SAME SAME








LEONG MOON WENG, REEBOK MARKETING MANAGER WELCOMES THE GUESTS AND MDEIA
MUST BE REFERING TO ME








THE NEW REEBOK ZPUMPS FUSION ARE MADE FROM ONLY 3 PARTS INSTEAD OF THE USUAL 40!
















OTHER COLORS OTW!




CAREY NG INTRODUCING HERSELF






EACH AMBASSADOR INTRODUCING HIMSELF OR HERSELF






































LEONG MOON WENG AND DESIGNER JOE CHIA


JOE CHIA WILL BE DESIGNING SHOE AND WATCH FOR REEBOK






CAREY NG AND JOE CHIA
ROZITA SHUIB THE PUBLISHER AND EDITOR IN CHIEF OF NEWMAN MAGAZINE, CAREY NG AND JOE CHIA